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All Journal Idealis : Indonesia Journal Information System Jurnal AbdiMas Nusa Mandiri Jurnal Pengabdian Nasional Batara Wisnu : Indonesian Journal of Community Services Jurnal Masyarakat Madani Indonesia
Pratomo, Panji Andhika
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Mathematics Physics Public Health Social Sciences Other

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PELATIHAN DAN PENDAMPINGAN OPTIMALISASI KONTEN PRODUK BERBASIS ARTIFICIAL INTELLEGENCE PADA KOMUNITAS UMKM NATAR Rahsel, Yoeyong; Waziana, Winia; Saputra, Ricco Herdiyan; Pratomo, Panji Andhika; Suprapto, Bambang; Muharni, Sita
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.279

Abstract

UMKM in Indonesia are a top priority in efforts to strengthen the national economy. The Natar UMKM Community, which consists of MSME entrepreneurs in Natar District, is the target of community service activities. Currently, the Natar UMKM Community faces various challenges in managing UMKM digital content where there is a lack of knowledge, understanding and technical skills in utilizing digital technology and AI to create interesting and relevant content for the target market. The aim activities is to increase the understanding and skills of members of the Natar UMKM community in utilizing artificial intelligence (AI) technology to optimize product content. The methods used include socialization, training and mentoring for participants so that they can develop more effective and efficient marketing strategies, and increase the competitiveness of their products in the market. Benefits of the program include increasing the technical capabilities of UMKM members in the use of AI. The results of the activity showed a 52% increase in participants' understanding of the concept of AI and its application in content creation
PENGEMBANGAN SISTEM PENDUKUNG KEPUTUSAN BERBASIS MOBILE DALAM PEMILIHAN KUALITAS TELUR PADA KURNIAJAYA FARM Saputra, Ricco Herdiyan; Waziana, Winia; Sari, Dita Novita; Pratomo, Panji Andhika
IDEALIS : InDonEsiA journaL Information System Vol. 8 No. 1 (2025): Jurnal IDEALIS Januari 2025
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/idealis.v8i1.3301

Abstract

The demand for high-quality chicken eggs continues to increase, requiring an accurate and efficient assessment system to ensure the quality of products sold by egg agents. Kurniajaya Farm faces challenges in selecting the quality of chicken eggs that vary, so a technology is needed that can assist in objective decision making. This study aims to develop an egg quality assessment model using the simple additive weighting (SAW) method integrated into the mobile application development life cycle to facilitate the selection of quality chicken eggs. The application of the SAW method is due to its ability to simplify the assessment process by calculating the weight of various predetermined criteria. The criteria set in this study include egg size, egg weight, shell cleanliness, and shell thickness. The purpose of the study is to create a system that can help Kurniajaya Farm determine egg quality quickly, accurately and consistently through an easily accessible mobile application. The research findings indicate that the system development has succeeded in categorizing egg quality with high accuracy. Users can easily determine which eggs meet the desired quality standards through the mobile application. The implementation of this system at Kurniajaya Farm has been shown to improve the quality of the products produced and customer satisfaction.
PELATIHAN PENGEMASAN DAN WEBSITE ARTIFICIAL INTELLIGENCE (AI) DALAM MENGEMBANGKAN UMKM PADA KOMUNITAS UMKM NATAR Pratomo, Panji Andhika; Saputra, Kurniawan; Jaya, Tri Sandika; Sahlinal, Dwirgo
Jurnal Pengabdian Nasional Vol 6 No 1 (2025)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jpn.v5i2.4229

Abstract

Pengembangan Usaha Mikro, Kecil dan Menengah (UMKM) di Indonesia menjadi fokus utama dalam upaya memperkuat perekonomian nasional. Komunitas UMKM Natar, yang terdiri daripara pengusaha di berbagai sektor menghadapi berbagai permasalahan utama, termasuk aspekpemasaran, manajemen, dan pengelolaan sumber daya manusia. Tujuan dari kegiatan pengabdiankepada masyarakat ini adalah memberikan sosialisasi, pelatihan dan pendampingan kepadaKomunitas UMKM Natar dalam hal transformasi digital serta peningkatan keterampilan manajemenpemasaran produk melalui pengelolaan website dan pengembangan desain pengemasan produkmenggunakan teknologi Artificial Intelligence (AI). Melalui kegiatan ini, para pelaku UMKMmemperoleh pengetahuan dan keterampilan dalam mengelola usaha mereka secara lebih efektifdengan penerapan teknologi digital.Kata kunci: AI, digital, pengemasan, UMKM, website
PENGEMBANGAN UMKM MELALUI PLATFORM E-COMMERCE BERBASIS AI UNTUK MENINGKATKAN PENJUALAN PRODUK LOKAL Rahsel, Yoeyong; Waziana, Winia; Saputra, Ricco Herdiyan; Pratomo, Panji Andhika
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 1 (2025): Periode April 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i1.5977

Abstract

The development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is a top priority in efforts to strengthen the national economy. The UMKM Natar Community serves as a platform for MSME actors in Natar District, South Lampung Regency, consisting of 113 members engaged in sectors such as culinary, crafts, fashion, agriculture, and health. Despite its great potential, this community still faces several challenges, including the suboptimal use of digital media for marketing, conventional business management practices, and limited human resource skills. To address these issues, digital transformation is believed to be an effective solution to support MSME growth. This community service activity aims to provide outreach, training, and mentoring to UMKM Natar members regarding digital transformation and skills enhancement in product marketing management. Through methods involving education, technology application, and training in digital marketing, business management, and human resource development, this activity successfully improved participants' understanding and ability to use technology, including Artificial Intelligence (AI), to support the online management and marketing of their businesses.
Pemanfaatan Teknologi Kecerdasan Buatan untuk Meningkatkan Daya Saing UMKM di Era Ekonomi Digital Pratomo, Panji Andhika; Jaya, Tri Sandhika; Irawan, Irawan
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/41hmym80

Abstract

Program Pengabdian kepada Masyarakat ini bertjuan untuk memberdayakan Komunitas UMKM Lampung Selatan melalui peningkatan pemasaran berbasis teknologi digital. Latar belakang kegiatan ini berfokus pada minimnya pemanfaatan teknologi kecerdasan buatan sebagai sarana pemasaran yang efektif. Sasaran kegiatan adalah 26 pelaku UMKM yang tergabung dalam Komunitas UMKM Lampung Selatan, dengan fokus pada sektor kuliner dan kerajinan. Permasalahan yang diidentifikasi rendahnya keterampilan dalam memanfaatkan teknologi kecerdasan buatan dalam pemasaran. Metode yang digunakan adalah pelatihan, bimbingan teknis, serta pendampingan langsung yang mencakup manajemen usaha, inovasi produk dan strategi digital marketing. Hasil kegiatan menunjukkan peningkatan jumlah pendapatan dan kemampuan usaha sebesar 84%.
Transformasi UMKM di Era Digital: Pelatihan dan Pendampingan Diversifikasi Produk dan Pemasaran Online pada UKM Jahe Merah Zala Kurniawan Saputra; Joen, Deary Amethy Zahrotinufus; Saputra, Anggi; Pratomo, Panji Andhika
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 3 (2025): Batara Wisnu | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i3.438

Abstract

Zala Red Ginger SME is a micro-enterprise in South Lampung engaged in the production of processed red ginger. However, this business faces various obstacles, such as limited product diversification and production tools, as well as suboptimal use of digital marketing. These conditions have resulted in low production capacity and limited market access. This activity was carried out to address these problems by encouraging innovation in red ginger-based products while strengthening the digitalization of partner businesses. The purpose of this activity is to improve partner welfare through ginger product diversification, the application of technology in the production process, and the optimization of digital marketing to increase business competitiveness in the digital economy era. Implementation methods include socialization, training, technology application, mentoring and evaluation, which are carried out in a participatory manner with partners. The results of the activity implementation show a significant increase in several aspects of partner capacity. Knowledge of digital marketing strategies increased from 60% to 80%, readiness in utilizing production technology increased from 40% to 80%, while professional mindsets developed rapidly from 50% to 100%. Comparison of conditions before and after the activity indicates that participants not only gained additional conceptual insight, but also developed practical skills and demonstrated more modern and adaptive changes in attitudes in business management.
PELATIHAN PENINGKATAN PRODUKTIVITAS DAN PEMASARAN TELUR MENGGUNAKAN SISTEM PEMANTAUAN CERDAS Rahsel, Yoeyong; Sari, Dita Novita; Saputra, Kurniawan; Pratomo, Panji Andhika
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 3 (2025): Batara Wisnu | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i3.441

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a strategic role as the main pillar of the Indonesian economy, considering their significant contribution in supporting national economic stability and their ability to absorb most of the workforce in the country. Currently, Kurnia Jaya Farm, an MSME that focuses on chicken farming, faces various challenges such as low production capacity, management, marketing and inadequate cultivation skills. The purpose of PKM is to improve the ability of partners in the productivity of laying hens and market products well. The method used involves a series of systematic stages, including socialization activities, training, technology implementation, and providing ongoing assistance. The application of smart farming technology in livestock farming that allows automatic control and monitoring of livestock using sensors and machines, thereby increasing the effectiveness of livestock activities. While the business platform, to form a digital marketing ecosystem in increasing the marketing of livestock products. The results of this activity increase the knowledge and ability of partners in using smart farming and business platforms so as to minimize the obstacles faced by farmers and improve marketing.
Co-Authors anggi saputra Dwirgo Sahlinal, Dwirgo Irawan Irawan Jaya, Tri Sandika Joen, Deary Amethy Zahrotinufus Kurniawan Saputra Kurniawan Saputra Muharni, Sita Rahsel, Yoeyong Ricco Herdiyan Saputra Sari, Dita Novita Suprapto, Bambang Tri Sandhika Jaya Winia Waziana