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All Journal Jurnal Bahasa Rupa Jurnal Nasional Pendidikan Teknik Informatika (JANAPATI) Jurnal Desain Jurnal Nawala Visual Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Minfo Polgan (JMP) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Krisnadana Journal of Social Work and Empowerment Journal of Aesthetics, Design, and Art Management Jurnal Bahasa Rupa
Yasa, I Wayan Adi Putra
Institut Bisnis Dan Teknologi Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Library & Information Science Mathematics Public Health Social Sciences Other

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DESIGN OF VISUAL ASSETS AND SUPPORTING ELEMENTS OF THE SAUPGEN GAME I Wayan Adi Putra Yasa; I Nyoman Jayanegara; I Nyoman Anom Fajaraditya Setiawan
Journal of Aesthetics, Design, and Art Management Vol. 5 No. 3 (2025): Journal of Aesthetics, Design, and Art Management (December 2025)
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v5i3.1074

Abstract

Purpose: designing character design assets, items, obstacles, and background for the development of the Saupgen game. Research methods: research starts from determining the visual style based on the game concept, media, and user segmentation. After that, visual study processes are collected into a moodboard, brainstorming is carried out to get appropriate visuals in the form of design sketches, and then the visualization stage using a computer/laptop device. Findings: through the process of visual study, brainstorming, and visualization, suitable design assets were obtained in the form of boy character assets in typical. The character assets resulted in a design of a boy wearing traditional Balinese clothing, namely udeng and kamen. The collected letter item assets and obstacle assets used gadgets and game consoles. For the background assets, the chosen atmosphere was a beautiful Balinese rural panorama environment with mountains, coconut trees, and temple buildings. Implications: Obtain game visual assets that are suitable for the children's market segmentation.
PROMOTIONAL MEDIA DESIGN FOR SARASWATI IV KINDERGARTEN DENPASAR TO INCREASE BRAND AWARENESS I Gusti Ngurah Agung Dewantara; I Ketut Sutarwiyasa; I Wayan Adi Putra Yasa
Journal of Aesthetics, Design, and Art Management Vol. 5 No. 3 (2025): Journal of Aesthetics, Design, and Art Management (December 2025)
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/jadam.v5i3.1143

Abstract

Purpose: Saraswati IV Kindergarten, Denpasar, as an early childhood education institution, has faced a decline in student enrollment in recent years due to limited promotional media. This study aims to design a profile video for Saraswati IV Kindergarten, Denpasar, as a promotional medium capable of conveying institutional information in an informative, persuasive, and engaging manner to parents of prospective students. Research methods: The method used in this research is qualitative, with data collection techniques including observation, interviews, documentation, and literature review. The video profile design process involved pre-production, production, and post-production, applying visual communication design principles and cinematography techniques appropriate to the characteristics of early childhood education. Findings: The research results show that the designed profile video comprehensively and communicatively represents the identity, advantages, facilities, and learning methods of Saraswati IV Kindergarten, Denpasar. Furthermore, supporting media such as brochures, billboards, hats, and carousel content also strengthen the integrated promotional strategy. Implications: It is hoped that the design of this profile video will increase the visibility of the institution and become an effective promotional tool in attracting the interest of parents of prospective students.
Optimalisasi Peringkat SERP Menggunakan Teknik White Hat SEO pada Industri Perhotelan I Gede Sudiantara; Ni Made Erni Marlina Yani; I Made Dwi Putra Asana; I Wayan Adi Putra Yasa; I Putu Noven Hartawan
Jurnal Krisnadana Vol 5 No 1 (2025): Jurnal Krisnadana- in Progress September-October 2025
Publisher : Yayasan Sinergi Widya Nusantara (Sidyanusa)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58982/krisnadana.v5i1.931

Abstract

In today’s digital era, online visibility has become a critical factor for business success, particularly in the highly competitive hospitality industry. Premierplacehotels.com, despite offering quality services, experienced low search engine visibility, limiting its ability to attract organic traffic and direct bookings. Interview data revealed that online reservations were minimal at the beginning of 2024, with only three bookings in January, rising to 13 in February and 25 in March, highlighting the urgent need for an effective digital marketing strategy to enhance competitiveness. This study examines the implementation of White Hat Search Engine Optimization (SEO) techniques to improve the website’s performance on Search Engine Result Pages (SERPs). White Hat SEO focuses on ethical, long-term strategies in line with search engine guidelines, with methods applied including on-page optimization (such as improving meta tags and creating high-quality content) and off-page optimization (such as acquiring authoritative backlinks). The results demonstrate a significant improvement in keyword rankings, with “Juanda Airport Hotel” rising to position 3, “Surabaya Airport Hotel” to position 4, “Airport Hotel Juanda” to position 3, “Surabaya Hotel Near Airport” to position 3, “Hotel Near Juanda Airport Surabaya” to position 7, and “Airport Hotel Sidoarjo” to position 5. Website performance also improved, with clicks increasing from 321 to 560, impressions from 5,208 to 5,993, and the SEO health score from 68/100 to 83/100. In conclusion, the implementation of White Hat SEO proved effective in improving search visibility and website performance, offering a practical digital marketing strategy for enhancing competitiveness in the hospitality sector.
Co-Authors Asana, I Made Dwi Putra I Dewa Gede Agung Pandawana I Gede Adi Sudi Anggara I Gede Iwan Sudipa I Gede Sudiantara I Gede Totok Suryawan I Gusti Made Ngurah Desnanjaya I Gusti Ngurah Agung Dewantara I Kadek Dwi Gandika Supartha I Kadek Dwijaputra I Ketut Sutarwiyasa I Made Marthana Yusa I Nyoman Agus Suarya Putra I Nyoman Anom Fajaraditya Setiawan I Nyoman Jayanegara I Nyoman Yoga Trisemarawima I Putu Noven Hartawan Ngakan Putu Darma Yasa Ni Made Erni Marlina Yani Putra, Putu Satria Udyana Putu Surya Wedra Lesmana Putu Wirayudi Aditama