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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

Pengaruh Biaya Pemasaran, Omzet Penjualan terhadap Laba Perusahaan Bakti Toni Endaryono; Prasetio Ariwibowo
Reslaj : Religion Education Social Laa Roiba Journal Vol 3 No 1 (2021): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (417.94 KB) | DOI: 10.47467/reslaj.v3i2.327

Abstract

This study aims to examine and analyze marketing costs and changes in sales turnover have a partial or simultaneous effect on company profits at a company. This research method uses quantitative methods with data collection methods through interviews and observations by processing company data. The data used are the financial statements of a company which are taken directly from the accounting department. The results of this study indicate that simultaneously and partially marketing costs and changes in sales turnover have a significant effect on company profits by 85.6% the remaining 14.4% are not included in this study.