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All Journal Journal of Islamic Economics Lariba Indonesian Journal of Innovation Multidisipliner Research Jurnal Bisnis dan Komunikasi Digital Journal Pemberdayaan Ekonomi dan Masyarakat
Aini, Laila Nur
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The influence of digital marketing and Islamic marketing on purchasing decisions of Muslim fashion Aini, Laila Nur; Nafis, Abdul Wadud; Rifa’i, Khamdan
Journal of Islamic Economics Lariba Vol. 10 No. 1 (2024)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jielariba.vol10.iss1.art21

Abstract

IntroductionToday, the business world is experiencing rapid development and change every year. Many businesses have begun implementing Islamic marketing strategies to promote their products. Additionally, digital marketing has become popular among business practitioners conducting buying and selling activities. This study aims to analyze the impact of Islamic and digital marketing on purchasing decisions for Muslim fashion.ObjectivesThe objectives of this study are: 1) to analyze the influence of Islamic marketing on purchasing decisions for Muslim fashion. 2) To examine the impact of digital marketing on purchasing decisions in Muslim fashion.MethodThis study employed a quantitative approach, utilizing multiple linear regression analysis with IBM SPSS Statistics version 25. The sample size included 100 respondents. Data were collected using questionnaires distributed through Google Forms.ResultsThe study reveals the following: 1) Islamic marketing positively and significantly influences the purchasing decisions of Muslim fashion. 2) Digital marketing also positively and significantly affects purchasing decisions for Muslim fashion.ImplicationsThe findings indicate that both Islamic and digital marketing are effective strategies for influencing purchasing decisions of Muslim fashion consumers. Businesses should consider integrating these strategies to enhance market reach and customer engagement.Originality/NoveltyThis study provides new insights into the simultaneous effects of Islamic and digital marketing on consumer purchasing decisions in the context of Muslim fashion. This highlights the importance of ethical marketing practices and the use of digital platforms to reach the target audience.
Aspects that Influence the Decision Making Process in Fashion Product Development Aini, Laila Nur; Zuhria, Maulida Zakiyatuz; Fajar, Maulita; Hidayat N, Rusdi; Kusumasari, Indah Respati
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 2 (2025): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i2.3477

Abstract

This research examines the aspects that influence the decision-making process in fashion product development. The increasing complexity of consumer preferences and the rapid changes in fashion trends make the decision-making process very crucial in determining product success. The research used a qualitative method with a systematic literature study approach and in-depth interviews with 15 fashion industry practitioners. The results identified five main aspects that influence decision-making: analysis of market trends and consumer preferences, environmental sustainability considerations, production technology capabilities, financial factors and risk management, and design innovation aspects. The analysis showed that the integration of data analytics with a deep understanding of consumer preferences had the most significant influence, contributing 42% to product development success. Environmental sustainability emerged as an increasingly important factor, influencing 28% of consumer purchasing decisions. The research also found that companies that integrate all five aspects into their decision-making process have a 35% higher product success rate than those that only focus on a particular aspect. The results of this study provide a comprehensive framework for fashion industry practitioners to optimize the product development decision-making process.
Optimization of Student Executive Body Organization Through Human Resource Performance Nusantara, Fadqham Dhiwa; Aini, Laila Nur; Farras, Muhammad Fatih; Fasyni, Thohal; Sekarini, Ratih Ayu
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.271

Abstract

Universities are very important places in individual development, not only in terms of academics but also in the development of non-academic potential. This must be done so that one does not become a student with minimal knowledge, minimal experience, and minimal skills. Student organizations also serve as a platform for the interests and talents of active students on campus. This research aims to identify the roles of motivation, training, and organizational culture in improving the performance of the Student Executive Board (BEM) of the Faculty of Economics at the Islamic University of Jakarta. A qualitative approach, utilizing interviews and observations with BEM members to gain insights into their motivation, training experiences, and the prevailing organizational culture. The findings indicate that a strong motivational framework, relevant training programs, and a positive organizational culture significantly contribute to the productivity and engagement of BEM members. With a qualitative approach, this research involved 4 subjects who were previously active in the BEM FE, conducting in-depth interviews and using thematic analysis. The research results show that these factors play a crucial role in optimizing the organization of the Student Executive Board (BEM) to achieve the organization's goals efficiently and effectively. Through human resource performance, it shows that motivation, training, and organizational culture play a crucial role in enhancing the performance and effectiveness of the Student Executive Board (BEM) of the Faculty of Economics at the Islamic University of Jakarta. By building strong motivation, providing relevant training, and developing a positive culture, the Student Executive Board (BEM) can function as a significant agent of change for students and the faculty as a whole.
Planning and Development of INROLL Noodle Business as an Innovation of Instant Noodle-Based Snacks among the Younger Generation Tarigan, Alexandria Oktavianta Emeia; Shofa, Hikmah Mardiana; Shani, Nayla Nahdiya; Wulandari, Wanda; Aini, Laila Nur; Rosyada, Trias Amrina; Ikaningtyas, Maharani
Jurnal Pemberdayaan Ekonomi dan Masyarakat Vol. 2 No. 3 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpem.v2i3.751

Abstract

This study aims to examine the planning and development process of an innovative culinary business called Mie Gulung (INROLL), based on instant noodles and targeted at the younger generation. INROLL is presented as a modern snack that combines the familiar taste of instant noodles with an aesthetic appearance and appealing toppings such as cheese, nori, and beef slices. The method used is descriptive qualitative with a literature study and SWOT analysis approach. The results indicate that product innovation, attractive visuals, affordable pricing, and digital marketing strategies via social media are key factors in attracting young consumers. However, challenges remain, such as negative perceptions of instant noodles, short shelf life, and potential inconsistencies in product quality. With the right development strategies, including content-based promotion and collaboration with influencers, INROLL has great potential to become a new snack trend favored by millennials and Gen Z.
Co-Authors Fajar, Maulita Farras, Muhammad Fatih Fasyni, Thohal Hidayat N, Rusdi Ikaningtyas, Maharani Kusumasari, Indah Respati Nafis, Abdul Wadud Nusantara, Fadqham Dhiwa Rifa’i, Khamdan Rosyada, Trias Amrina Sekarini, Ratih Ayu Shani, Nayla Nahdiya Shofa, Hikmah Mardiana Tarigan, Alexandria Oktavianta Emeia Wanda Wulandari, Wanda Zuhria, Maulida Zakiyatuz