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All Journal Jurnal Pariwisata Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management International Journal of Travel, Hospitality and Events Jurnal Ilmiah Hospitality Management Tourism, Hospitality and Culture Insights Journal Journal of Accounting Law Communication and Technology Journal of Citizen Research and Development Jurnal Riset Multidisiplin Edukasi Tourism Economics, Hospitality, and Business Management Journal
Muhammad Rizki Lubis
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Transportation Other

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Strategi Pemasaran Destinasi Pariwisata Berkelanjutan di Era Digital: Studi Kasus Danau Toba Ramadhan, Ikhlas; Lubis, Muhammad Rizki; Ulya, Najmi
Journal of Accounting Law Communication and Technology Vol 2, No 1 (2025): Januari 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jalakotek.v2i1.4912

Abstract

Perkembangan teknologi digital memberikan dampak signifikan terhadap strategi pemasaran destinasi pariwisata, terutama dalam konteks pariwisata berkelanjutan. Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran yang efektif dalam mempromosikan Danau Toba sebagai destinasi pariwisata berkelanjutan di era digital. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan memanfaatkan data sekunder yang diperoleh dari berbagai sumber internet, seperti artikel, laporan, dan publikasi terkait. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, situs web, dan platform digital lainnya memiliki peran yang sangat penting dalam meningkatkan daya tarik wisatawan. Selain itu, kolaborasi antara berbagai pihak, termasuk pemerintah, masyarakat lokal, dan pelaku usaha, turut mendukung keberlanjutan pariwisata di Danau Toba. Temuan ini diharapkan dapat memberikan gambaran yang lebih jelas mengenai strategi pemasaran yang dapat diterapkan dalam mengembangkan destinasi pariwisata berkelanjutan di masa depan.
PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA DI DESA PERKEBUNAN BUKIT LAWANG Yanti, Dewi; Ramadhan, Ikhlas; Yunita, Dina; Lubis, Muhammad Rizki
Jurnal Pariwisata Vol 11, No 1 (2024): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v11i1.21228

Abstract

ABSTRACT Social media has entered various aspects of people's lives, including influencing tourists in carrying out tourism activities in Perkebunan Bukit Lawang Village. The purpose of this study is to determine the role of social media in promoting tourism in Perkebunan Bukit Lawang Village, as well as to formulate efforts to optimize social media as a means of tourism promotion. This study uses a descriptive qualitative method by taking primary data in the form of observations and interviews with several tourism management involved in Perkebunan Bukit Lawang Village. Meanwhile, secondary data is in the form of village report documents for 2023. The results of the study show that the role of social media in promoting tourism in Perkebunan Bukit Lawang Village can be grouped into three major groups, namely social media is used as a tool for planning tourist trips, social media is used as a tool assistance during the tour, and social media is used as an evaluation tool for the tour that has been carried out. To optimize the role of social media in promoting tourism, management of tpurism in bukit lawang is needed regarding skills and knowledge in developing digital marketing strategi Keywords: Social Media, Tourism Promotion, Bukit Lawang ABSTRAK Media sosial telah memasuki berbagai aspek kehidupan masyarakat, termasuk mempengaruhi wisatawan dalam melakukan aktivitas wisata di Desa Perkebunan Bukit Lawang. Tujuan penelitian ini adalah untuk mengetahui peran media sosial dalam mempromosikan pariwisata di Desa Perkebunan Bukit Lawang, serta merumuskan upaya optimalisasi media sosial sebagai sarana promosi pariwisata. Penelitian ini menggunakan metode deskriptif kualitatif dengan mengambil data primer berupa observasi dan wawancara terhadap beberapa pelaku wisata yang terlibat di Desa Perkebunan Bukit Lawang. Sedangkan data sekunder berupa dokumen laporan desa tahun 2023. Hasil penelitian menunjukkan bahwa peran media sosial dalam mempromosikan pariwisata di Desa Perkebunan Bukit Lawang dapat dikelompokkan menjadi tiga kelompok besar, yaitu media sosial digunakan sebagai alat perencanaan perjalanan wisata di Desa Perkebunan Bukit Lawang, media sosial digunakan sebagai alat pendampingan selama berwisata, dan media sosial digunakan sebagai alat evaluasi terhadap wisata yang telah dilaksanakan di Desa Perkebunan Bukit Lawang. Untuk mengoptimalkan peran media sosial dalam mempromosikan pariwisata, diperlukan pelatihan SDM mengenai keterampilan dan pengetahuan dalam mengembangkan strategi pemasaran digital terutama dengan menggunakan social media sesuai strategi yang telah disarankan.Kata Kunci: Media Sosial, Promosi Pariwisata, Bukit Lawang      
The Role Of NGO In Ecotourism Development In The Bukit Lawang Tourism Village Plantation, North Sumatra Lubis, Muhammad Rizki
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 6 No 1 (2023): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v6i1.155

Abstract

This study examines and analyzes the participation of NGOs in tourism development in Bukit Lawang Tourism Village Plantation. This study used a descriptive-qualitative method with data collection tools in the form of observation and interview. The results of this study describe that the role of NGOs in developing ecotourism in Bukit Lawang has been carried out by Project Wings by carrying out activities that have succeeded in collecting 325 kg of waste. The Kelas Hijau Institute has also conducted weekly class activities which are held every week for around 60 to 100 local children or classes about the environment and English education for children aged 5 to 12 years. At the Environmental Center stage, they have a contribution in providing information and building cooperation with community protection in efforts to conserve and manage the environment wisely as well as advocating for environmental preservation. The success of the role of NGOs in tourism development is also influenced by the appropriate expertise in terms of quality, honesty and consistency of each party involved.
The Influence Of Gen Z’s Interest In Adventure As A Sustainable Tourism Lubis, Muhammad Rizki; Rambe, Bunga Marisa; Fahrezi, M. Panji; Putri, Risyah Andira; Samosir, Rustina Evangelista; Dermawan, Anasya Mutiara
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 2 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i2.273

Abstract

Generation Z is an influential in the tourism industry. Nowadays, their behavior can influence travel preference and perceptions in supporting sustainable tourism development. This generation is also considered a more environmentally conscious generation, so environmental conservation efforts and the implementation of sustainable tourism practices in a destination can increase positive perceptions of the destination. In addition, in the future they will actively participate as tourism stakeholders, by taking into account the factors that will influence and take appropriate measures, it can strengthen its attractiveness Asia cultural tourism destination and take strategic steps for increased sustainable tourism development efforts. For this reason, this study seeks to reveal the factors that influence Generation Z's interest in efforts to increase sustainable tourism at the Pelaruga tourist attraction. The researchers employed qualitative research based on an ethnographic approach. The data collection methods employed observation and in-depth interviews. 2 interview sources, 6 interviewers, and 25 subjects were used to collect the questionnaire. Respondents were selected using purposive sampling, which involves selecting subjects based on characteristics that meet the stated objectives. The results of this study found that Pelaruga tourist attraction has provided a pleasant experience for tourists and has the potential to be developed Asia tourist attraction with the application of the principles of sustainable tourism principles. As well as contributing to supporting economic improvement for local communities. However, environmental preservation strategies are still need to be developed and planning needs to be done to collaborate with the government and local tourism organizations.
Co-Authors Anggun Hardiyanti Ardhana, Alvienta Dermawan, Anasya Mutiara Dewi Yanti Dina Yunita, Dina Fahrezi, M. Panji Lingga, Osland Herijon Muhammad Khadry Nasution, Dayan Hakam Baihaqi Prayogi, Budi Putri, Risyah Andira Ramadhan, Ikhlas Rambe, Bunga Marisa Risandy, Muhammad Eman Samosir, Rustina Evangelista Tanjung, Alra Dayndivie Toruan, Lidia Martogi L Ulya, Najmi Yanti, Dewi