Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Accounting and Management Journal

ANALISIS REUSE INTENTION PELANGGAN TOUR DAN TRAVEL “X” Karya, Denis Fidita
JURNAL AKUNTANSI DAN MANAJEMEN Vol 4 No 1 (2020): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v4i1.1628

Abstract

This study aims to examine the effect of service quality and satisfaction on reuse intention on tour and travel. The research used primary data derived from the questionnaire respondents of tour and travel “X” consumer. The sample in this study amounted to 134 respondents. This study using a non-probability sampling method with a purposive sampling approach and the method used in analyzing data in this study using partial least square. The empirical result of the study show that service quality had a positive effect and significant to customer satisfaction, satisfaction had a positive effect and significant to reuse intention and service quality had a positive effect and significant to reuse intention.