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All Journal Jurnal Studi Komunikasi JURNAL LENTERA BISNIS Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Inovasi Penelitian Jurnal Kewarganegaraan Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Media Bina Ilmiah Journal of Social Entrepreneurship and Creative Technology LEMBAH: Jurnal Pengabdian Masyarakat
Hilda Yuliastuti
Universitas Insan Cita Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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DETERMINAN KINERJA KEUANGAN PERUSAHAAN PERBANKAN DENGAN RETURN SAHAM YANG LISTING DI BURSA EFEK INDONESIA Hilda Yuliastuti; Nirdukita Ratnawati
Jurnal Inovasi Penelitian Vol 3 No 5: Oktober 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i5.2048

Abstract

Bank merupakan lembaga keuangan yang berfungsi menghimpun dana dari masyarakat dalam bentuk simpanan dan menyalurkan kembali dana tersebut kepada masyarakat dalam bentuk kredit ataupun lainnya. Semakin sehat taraf modal Bank maka sebaik baik kinerja keuangan bank, permasalahan yang dikaji untuk melihat sejauh mana operasional perusahaan telah mencapai Return On Asset tertinggi dengan membandingkan aturan perbankan dalam pelaporan keuangan secara baik dan benar. Tujuan untuk mengukur determinan kinerja keuangan perusahaan perbankan yang diukur dengan Return On Asset. Metode yang digunakan library reseach dengan pendekatan analisis content. Hasil analsiis menunjukkan bahwa Determinan kinerja keuangan yang sehat diukur berhasil dari dimensi penilaian paling baik atas Capital Adequacy Ratio, Non Performance Loan dan Loan to Deposit Ratio.
Analisis Efektivitas Pemanfaatan Aplikasi Layanan Kesehatan Mobile Jaminan Kesehatan Nasional Di Indonesia Hilda Yuliastuti; Moh. Jawahir
Jurnal Pengabdian Kepada Masyarakat (JPKM) Langit Biru Vol 4 No 01 (2023): Jurnal Pengabdian Kepada Masyarakat (JPKM) Langir Biru
Publisher : Politeknik Penerbangan Indonesia Curug

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54147/jpkm.v4i01.726

Abstract

The mandatory launch of JKN Mobile in Indonesia was carried out on a digital basis in order to achieve health’s services in the era of technology modernization which is assumed to be able to effectively attract the public as users as well as JKN BPJS & KIS membership at the Indonesia, it is important to conduct research to measure the effectiveness of contribution financing and the number of JKN membership mobile’s, the purpose of this study is to analyze the effectiveness of users of the benefits of the JKN Mobile’s application in Indonesia, the research method uses qualitative with a literature review approach, namely the reporting profile’s of the Ministry of Health in 2021 with analysis of the contents of related journals and book’s, secondary data using systematic interpretation and five social media twitter account’s , the was results of the study show that the JKN Mobile digital-based public health service application satisfies health service users so that it has increased the use of JKN Mobile in the very good category. And it is proven that the effectiveness of users utilizing mobile JKN health services in Indonesia has met the effectiveness of the very good category in early 2021.
Predicting the Indonesian sustainable marketing communication on 2023 trends Diawati, Prety; Mutalov, Islam C.; Kasmi, Mauli; Abdullah, Akmal; Yuliastuti, Hilda
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6142

Abstract

After being hit by the Covid 19 pandemic, Indonesia is still trying to rise from the economic downturn, especially with the many paralysed microbusinesses. Perspective updates have also weakened because of activity restrictions during the pandemic. Before the pandemic, the macro film industry was rapidly growing. Now, it is the turn of the microfilm industry to rise due to new ways of promotion without incurring expensive production costs. The role of sustainable marketing is needed to achieve this target for 2023. The Systematic Literature Review was used as the methodology to analyse the data in this research. The results show that the influencer marketing industry and the influencer agencies depend on social media.
PENINGKATAN KAPASITAS MANAJEMEN UMKM MELALUI PELATIHAN DIGITAL MARKETING DAN STRATEGI PEMASARAN BERBASIS KOMUNITAS M. Adila Rossa; Hilda Yuliastuti; Andri Cahyo Purnomo; Al-Bahra Al-Bahra
LEMBAH: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2025): LEMBAH: Jurnal Pengabdian Masyarakat
Publisher : Sekolah Tinggi Ilmu Administrasi Panca Marga Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan ini adalah meningkatkan literasi digital, serta memperkuat jaringan sosial ekonomi di tingkat lokal. Metode pengabdian mengacu pada pendekatan action research yang integratif, menggabungkan pelatihan, pendampingan, dan evaluasi partisipatif. Tahapan kegiatan terdiri atas: (1) survei awal dan FGD (Focus Group Discussion); (2) pelatihan digital marketing; (3) fasilitasi penyusunan strategi pemasaran berbasis komunitas; (4) pendampingan implementasi selama dua minggu pasca-pelatihan; dan (5) evaluasi dampak melalui kuesioner, wawancara mendalam, serta analisis media sosial peserta. Data kualitatif dikumpulkan melalui observasi partisipatif, catatan lapangan, dan wawancara dengan 5 pelaku UMKM terpilih, sebanyak 24 pesereta. Data kuantitatif diperoleh dari pre-test dan post-test untuk mengukur peningkatan pemahaman peserta terhadap konsep dan alat digital marketing. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta terhadap tools digital, aktivitas pemasaran online, serta peningkatan penjualan rata-rata sebesar 80% dalam dua minggu pasca-pelatihan. Pendekatan partisipatif, pendampingan intensif, dan penguatan kolaborasi antar pelaku UMKM terbukti efektif tidak hanya dalam meningkatkan keterampilan teknis, tetapi juga membangun modal sosial, rasa percaya diri, dan keberlanjutan usaha melalui pembentukan Komunitas UMKM Mekarbakti. Temuan ini menegaskan pentingnya integrasi literasi digital dengan strategi pemberdayaan berbasis komunitas untuk penguatan ekonomi mikro yang berkelanjutan.
PELATIHAN KOMPETENSI KEWIRAUSAHAAN BAGI PELAKU UMKM UNTUK MENINGKATKAN KEMANDIRIAN EKONOMI MASYARAKAT Hilda Yuliastuti; Detti Meilandri; Mirza Ilhami; Syahril Syahril; Afen Prana Utama Sembiring
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Inpress Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.59342

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi kewirausahaan pelaku UMKM guna mendukung terwujudnya kemandirian ekonomi masyarakat. Jumlah peserta dalam kegiatan ini sebanyak 30 orang. Metode pelaksanaan dilakukan melalui penyampaian materi, diskusi, studi kasus, praktik langsung, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan kegiatan ini tidak hanya berhasil memperluas pengetahuan peserta mengenai konsep dasar kewirausahaan, tetapi juga meningkatkan keterampilan peserta dalam mengidentifikasi peluang usaha, menyusun strategi pemasaran, mengelola keuangan usaha, serta memanfaatkan media digital sebagai sarana pengembangan dan promosi usaha. Berdasarkan hasil evaluasi adanya peningkatan kompetensi peserta yang ditunjukkan oleh kenaikan rata-rata nilai dari 55,3 pada saat pre-test menjadi 84,2 pada saat post-test, dengan peningkatan sebesar 28,9 poin. Selain peningkatan kompetensi, peserta juga menunjukkan perubahan positif dalam motivasi, kepercayaan diri, serta kesadaran akan pentingnya inovasi, perencanaan usaha, dan pemanfaatan teknologi digital dalam pengembangan usaha. Dengan demikian, pelatihan ini terbukti efektif dalam meningkatkan kompetensi kewirausahaan pelaku UMKM serta memberikan kontribusi positif terhadap penguatan kemandirian ekonomi masyarakat.
Analisis Peran Pemasaran Melalui Sosial Media, Harga Produk dan Brand Trust Terhadap Keputusan Pembelian (Studi Kasus Clothing Online Store) Akmal Abdullah; Miftahorrozi Miftahorrozi; Henky Hendrawan; Rini Raharti; Arief Nuryana; Hilda Yuliastuti; Verawaty Verawaty; Rahmayati H.M
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3871

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengetahui adakah pengaruh social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian pada salah satu toko busana online di Jakarta. Penelitian ini menggunakan uji validitas, uji reliabilitas, uji regresi linear berganda, dan uji hipotesis baik parsial maupun simultan dengan bantuan program SPSS versi 20. Sampel yang diambil sebanyak 155 responden. Penelitian menggunakan pendekatan kuantitatif dengan metode teknik purposive sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner menggunakan skala Likert untuk mengukur setiap pernyataan. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara social media marketing, harga dan kepercayaan merek terhadap keputusan pembelian.Kata Kunci: interaction design, customer review, promosi, penilaian kredibilitas online
Chatbot pada Aplikasi Kesehatan Terhadap Kepuasan Konsumen (Studi Kasus Penggunaan Aplikasi Halodoc Selama Pandemic Covid-19) Moh. Jawahir; Hilda Yuliastuti; M. Alimardi Hubeis
Jurnal Kewarganegaraan Vol 9 No 2 (2025): Desember 2025
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3959

Abstract

AbstrakSemasa pandemic-19 seluruh lapisan masyarakat dibatasi dengan kegiatan jarak jauh, penelitian ini berasal dari promosi aplikasi Halodoc sebagai target trend tertinggi untuk konsultasi Kesehatan online berbayar, konsumen untuk menggunakan aplikasi Halodoc melalui proses pendaftaran akun, kepemilikan akun dan lokasi pengguna dalam aplikasi yang sesuai dengan keinginan pengguna aplikasi Halodoc, penulis bertujuan untuk mengkaji bagaimana hubungan content dan accuracy terhadap kepuasan konsumen pada aplikasi Kesehatan Halodoc. Metode penelitian ini berjenis kualitatif, pendekatan library research untuk mendukung data update digunakan pendekatan analisis content. Hasil penelitian menunjukkan bahwa 1) Tingkat Kepuasan konsumen pada penggunaan aplikasi Kesehatan Halodoc berasal dari content dan accuracy layanan positif pada aplikasi Kesehatan Halodoc sangat baik. 2) Pelaksaaan Chatbot pengguna pada aplikasi Kesehatan terlaksana dengan pertanyaan dan jawaban layanan yang dapat memberikan kepuasan konsumen dari atribut keinginan secara baik.Kata Kunci: Chatbot, Kepuasan Konsumen dan Aplikasi Kesehatan Halodoc AbstractDuring the pandemic-19, all levels of society were limited by remote activities, this research came from the promotion of the Halodoc application as the highest trend target for paid online Health consultations, consumers to use the Halodoc application through the process of account registration, account ownership and user location in the application in accordance with the wishes of Halodoc application users, the author aims to examine how the relationship of content and accuracy to consumer satisfaction in Halodoc Health app. This research method is of qualitative type, the library research approach to support updated data is used content analysis approach. The results showed that 1) The level of consumer satisfaction in the use of the Halodoc Health application comes from the content and accuracy of positive services on the Halodoc Health application is very good. 2) The implementation of the user Chatbot on the Health application is carried out with service questions and answers that can provide consumer satisfaction from the attributes of desire properly.Keywords: Chatbot, Customer satisfaction and Halodoc Health Application
PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE TERHADAP PENGAMBILAN KEPUTUSAN BISNIS PADA UMKM Hilda Yuliastuti; Fitri Melawati; Iwadiah Iwadiah; Elisa Khairani; Rahma Diana
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2398

Abstract

The development of digital technology has driven the emergence of various innovations capable of supporting business activities, one of which is Artificial Intelligence (AI). AI technology enables business actors to process data quickly, produce accurate information, and provide recommendations that can be used as a basis for business decision-making. For Micro, Small, and Medium Enterprises (MSMEs), the use of AI is becoming increasingly important because it can help overcome resource limitations, improve operational efficiency, and strengthen competitiveness amidst increasingly dynamic business competition. This study aims to analyze the effect of the use of Artificial Intelligence on business decision-making in MSMEs. This study uses a quantitative approach with a survey method. Data were obtained by distributing questionnaires to MSMEs that have utilized digital technology in their business activities. The sampling technique used purposive sampling with the criteria for respondents being MSME owners or managers who have used Artificial Intelligence-based applications or systems. Data analysis was conducted using descriptive statistics, validity tests, reliability tests, and simple linear regression analysis to examine the effect of AI use on business decision-making. The results show that the use of Artificial Intelligence has a positive and significant effect on business decision-making in MSMEs. The use of AI has been proven to increase the speed of access to data analysis information, the ability to predict market conditions, and the effectiveness of business strategy development. Furthermore, AI helps MSMEs understand consumer needs, identify business opportunities, and reduce the risk of errors in decision-making. AI's ability to provide real-time information also enables businesses to respond to changes in the business environment more quickly and accurately.
SCALING SOCIAL IMPACT: A LONGITUDINAL ANALYSIS OF SUSTAINABLE BUSINESS MODELS FOR WASTE BANK SOCIAL ENTERPRISES IN URBAN INDONESIA Hilda Yuliastuti; Priya Patel; David Green
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2662

Abstract

Waste Bank Social Enterprises (WBSEs) are crucial for addressing urban waste challenges in Indonesia but struggle with scalability and financial sustainability. Many fail to move beyond micro-scale operations, limiting their social impact. This study identifies the business model characteristics that enable WBSEs to sustainably scale. It analyzes the evolutionary process of their business models over time. A 36-month longitudinal, mixed-methods study was conducted on twelve urban Indonesian WBSEs. We combined quantitative performance metrics with 72 semi-structured interviews to analyze their scaling trajectories. Findings reveal a stark divergence. Most WBSEs stagnated, trapped by a precarious aggregation-only model. The Rapidly Scaling enterprises were universally differentiated by a strategic pivot: adopting value-adding processing. This transformation allowed them to exit the low-value commodity trap and secure stable, high-value industrial contracts. Sustainable scaling is contingent upon a fundamental business model transformation from a passive collector to an active producer. This evolution from a community project to a market-integrated social enterprise is essential for financial resilience and amplifying social impact.
THE EVOLUTION OF SUSTAINABLE HUMAN RESOURCE MANAGEMENT RESEARCH: A BIBLIOMETRIC REVIEW Tati Sumarti Bisri; Ade Suhara; Munir Azhari; Hilda Yuliastuti; Nanny Mayasari; Achmad Harristhana Mauldfi Sastraatmadja
Media Bina Ilmiah Vol. 20 No. 2: September 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (379.885 KB) | DOI: 10.33578/mbi.v17i5.214

Abstract

Sustainable Human Resource Management (Sustainable HRM) has become a prominent topic in organizational research, driven by the increasing imperative to embed sustainability into corporate strategy and operations. This study employs a bibliometric approach to analyze the intellectual, geographical, and thematic progression of Sustainable HRM literature. A total of 229 articles published between 2005 and 2025 were retrieved from the Scopus database and analyzed using VOSviewer. The analysis includes author co-authorship, international collaboration, keyword co-occurrence, and temporal overlay visualization. The findings indicate a substantial growth in research output, with the United Kingdom, the United States, and India emerging as leading contributors. Author co-authorship mapping reveals influential clusters, notably around Jabbour CJC. Thematic analysis identifies five dominant clusters: green HRM, corporate social responsibility (CSR), employee well-being, strategic alignment, and workforce adaptability in the post-pandemic era. The overlay visualization highlights a chronological shift from foundational themes such as environmental sustainability toward emergent topics like digital transformation and organizational resilience. This study provides an integrative overview of the evolution of Sustainable HRM scholarship, identifies research gaps, and outlines directions for future inquiry. The findings offer both theoretical contributions and practical implications for aligning human resource strategies with long-term sustainability objectives
Co-Authors Achmad Harristhana Mauldfi Sastraatmadja Ade Suhara Afen Prana Utama Sembiring Akmal Abdullah Al-Bahra Al-Bahra Andri Cahyo Purnomo Arief Nuryana David Green Detti Meilandri Diawati, Prety Elisa Khairani Fitri Melawati Henky Hendrawan Iwadiah Iwadiah M. Adila Rossa M. Alimardi Hubeis Mauli Kasmi Miftahorrozi Miftahorrozi Mirza Ilhami Moh. Jawahir Moh. Jawahir Munir Azhari Mutalov, Islam C. Nanny Mayasari Nirdukita Ratnawati Priya Patel Raharti, Rini Rahma Diana Rahmayati Rahmayati Syahril Tati Sumarti Bisri Verawaty Verawaty