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All Journal Community Empowerment Nakhoda: Jurnal Ilmu Pemerintahan JURNAL ILMIAH GLOBAL EDUCATION Jurnal Ranah Publik Indonesia Kontemporer (Rapik) Edu Sociata : Jurnal Pendidikan Sosiologi Innovative: Journal Of Social Science Research SUMUR ( Jurnal Sosial Humaniora) Wissen: Jurnal Ilmu Sosial dan Humaniora Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Journal of Rural Community Development (JRCD) INJECT Interdisciplinary Journal of Communication
Azira Novia Rizal
Universitas Jambi
Religion Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Constructing Political Image in the Mediatized Era: Personal Branding of Indonesian Party Chairmen on Social Media Dimas Subekti; Dinda Rosanti Salsa Bela; Azira Novia Rizal; Suci Rahmadani
INJECT (Interdisciplinary Journal of Communication) Vol. 11 No. 1 (2026)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v11i1.6522

Abstract

This research aims to analyze the digital personal branding strategies of the chairpersons of the Democratic Party, PKB, and PAN on TikTok. This research uses a qualitative method with a comparative case study approach. The findings of this study indicate that Agus Harimurti Yudhoyono tends to use a formal communication style and content focused on political and professional activities, reflecting an image of institutional and professional leadership. Muhaimin Iskandar demonstrates a more balanced, integrative communication pattern by combining formal, informal, symbolic, and emotional elements with diverse content narratives. Meanwhile, Zulkifli Hasan emphasizes informal and entertainment content, demonstrating a strong adaptation to TikTok's participatory culture. In terms of public response, Agus Harimurti Yudhoyono received mostly positive sentiment, while Muhaimin Iskandar and Zulkifli Hasan showed more varied sentiment patterns. Differences were also found in posting frequency strategies, ranging from momentum-based communication to consistent digital presence. Overall, this research shows that digital personal branding among Indonesian political leaders is diverse and reflects different approaches to political personalization in the digital era. This research highlights the increasing importance of social media in shaping political image, public engagement, and leadership legitimacy in contemporary Indonesian politics.
Analisis Prespektif Modal Sosial "Duit Ora Payu" Gerakan Sosial Menolak Jual Beli Suara di Desa Narukan Arissy Jorgi Sutan; M Wira Anshori; Dinda Rosanti Salsa Bela; Azira Novia Rizal; Revi Jeane Putri; Uswatun Asiah
Nakhoda: Jurnal Ilmu Pemerintahan Vol 24 No 2 (2025)
Publisher : Laboratorium Jurusan Ilmu Pemerintahan FISIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/njip.v24i2.861

Abstract

This study analyzes the social movement “duit ora payu” (money doesn’t work) as a grassroots rejection of vote buying in the Village Head Election (Pilkades) of Narukan Village, Rembang Regency. This phenomenon is significant because it presents an electoral anomaly in which local communities collectively resisted money politics, contributing to contemporary studies on village democracy and electoral integrity. Using a descriptive qualitative approach, this research draws on literature studies and digital data to examine the dynamics surrounding the election. The findings show that the high level of social capital possessed by the elected candidate, Gus Faruq, built through strong social networks, public trust in integrity, and sincere civic engagement, became the decisive factor in defeating opponents suspected of distributing money in a structured manner. His close relationship with prominent religious figures, especially Gus Baha, further strengthened moral credibility and reinforced anti-money politics norms in the community. The study concludes that value-based social capital can effectively counteract corrupt electoral practices and offers a replicable model for promoting clean grassroots elections.
Implementasi Kewirausahaan Sosial Dalam Pengembangan Industri Rumahan Olahan Nanas Di Desa Agrowisata Tangkit Baru Muaro Jambi Azira Novia Rizal; Dinda Rosanti Salsabela; Mirza Sazeta; Arissy Jorgi Sutan
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 9 No 1 (2026): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v9i1.4515

Abstract

Desa Tangkit Baru merupakan sentra produksi nanas terbesar di Provinsi Jambi yang telah berkembang menjadi kawasan agrowisata berbasis pertanian lokal. Keberhasilan ini tidak hanya membawa dampak ekonomi, namun juga ikut mendorong partisipasi masyarakat, menciptakan inovasi berbasis potensi lokal dan memperkuat pemberdayaan masyarakat. Namun, kajian yang menganalisis fenomena tersebut melalui perspektif kewirausahaan sosial masih relatif terbatas. Penelitian dilakukan di Desa Agrowisata Tangkit Baru Muaro Jambi menggunakan pendekatan kualitatif dengan desain studi kasus. Hasil penelitian menunjukkan bahwa implementasi kewirausahaan sosial pada industri rumahan olahan nanas tercermin pada dimensi social value melalui terciptanya nilai dan manfaat sosial bagi masyarakat,dimensi civil society melalui partisipasi aktif berbagai kelompok masyarakat dalam pengelolaan usaha, dimensi innovationmelalui pengembangan inovasi produk olahan dan wisata edukasi, serta dimensi economic activity melalui munculnya berbagai sumber pendapatan baru yang mendukung perekonomian desa. Penelitian ini menunjukkan bahwa industri rumahan olahan nanas telah berkembang menjadi instrumen kewirausahaan sosial yang mampu mengintegrasikan tujuan sosial dan ekonomi secara berkelanjutan. Kata Kunci : Kewirausahaan Sosial, Industri rumahan olahan nanas, Agrowisata Nanas
Co-Authors Aisah S , Uswatun Al-Kausar, Jefri Alan S, Fajar Amir Syamsuadi Arissy Jorgi Sutan Baehaqi Chessi Adeliya Simatupang Darminto, Citra Dimas Subekti Dinda Rosanti Salsa Bela Dinda Rosanti Salsabela Fajar Alan Syahrier Galank Pratama Hapsa Hapsa, Hapsa M. Wira Anshori M. Yusuf Maielayuskha, Maielayuskha Mirza Sazeta Muhammad Yusuf Putra, Dinda Syufradian Revi Jeane Putri Revi Jeane Putri Sela Ulandari Suci Rahmadani Suci Rahmadani Uswatun Asiah