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All Journal Journal of Indonesian Tourism, Hospitality and Recreation Barista : Jurnal Kajian Bahasa dan Pariwisata
Nabilla, Affra Siti
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Decision Sciences, Operations Research & Management Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Tourism And Fashion: Interpreting Tourism Resources Into Fashion Product Designs in Alamendah Tourism Village Nabilla, Affra Siti; Vyana Lohjiwa; Sukma, Mestika Nawang; Susanto, Eka; Anggrenesia, Yayang
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 02 (2024): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i02.1739

Abstract

The future of tourism destinations focuses on local communities' creativity in developing their tourist attractions, one of which is through MSMEs (Micro, Small, and Medium Enterprises). When an attraction goes viral, booming, or popular suddenly, it is followed by other destinations who imitate products without bringing out the uniqueness of the destination. On the other side, local communities want to explore new things, but on the other side, there is a fear that no tourists will be interested in visiting or purchasing products from MSMEs. This dialectical condition is the focus of the research. This research explores the various signs and meanings of tourism resources in Alamendah Tourism Village, which are realized through the creativity of MSMEs in designing fashion products. The results of this research are useful for generating product innovations that represent the village. Data were collected through field observations using a checklist, followed by data on tourism resources from the views of managers, communities, and MSME actors using in-depth interviews and integrated discussions. The results show that the resources of Alamendah Tourism Village focuses on cultural life, landscape, and coolness that symbolizes harmony and peace. The symbol was transformed into a fashion product design in the form of an outer, tote bag, and shoes with an eco print design patterned with strawberry leaves, coloured in a combination of brown, red, and green with ornaments and clump stitching techniques, the meaning are harmony and peace. This product can be applied to MSMEs actors as a creative innovation that can attract tourists to visit. This innovation is seen to be the main capital in the development of sustainable tourism that is not affected by temporary viral trend. Keywords: Alam Endah, Fashion Product Design, Innovation, MSMEs.
Model LocalityVeness (Local Competitiveness): Alternatif pengukuran daya saing pariwisata Indonesia berbasis kearifan lokal Lohjiwa, Vyana; Fatimah, Rika; Nabilla, Affra Siti; Anggrenesia, Yayang
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.80266

Abstract

AbstractCompetitiveness is a key factor in tourism sustainable development. Atthe global level, tourism competitiveness is measured by Travel andTourism Development Index (TTDI). However, this indicator widelycriticized for being complex and not represent local tourism resources.A number of countries have begun to replace TTDI with develop newindicators based on local resources. In Indonesia, the government hasNational Tourism Development Index (IPKN), but the indicators adopta global approach without reflecting identity of local resources. Thisstudy aims to provide an alternative perspective tourism developmentbased on local resources. The research method used is qualitativeapproach with a literature study technique. Data sources include bookof Kearifan Lokal Indonesia dan Lingkungan as local tourismresources, TTDI documents as structure of global indicators, andthe G2R (Global Gotong Royong) Tetrapreneur approach as a bottom-up framework. The results show that Indonesia has seven elements oflocal tourism resources. The novelty show that formulation of“LocalityVeness” (Local Competitiveness) model, which is a model formeasuring Indonesia#39;s tourism competitiveness based on localreources. This model is expected to be a conceptual alternative tostrengthen the sustainability, adaptability, and reflect the identity ofIndonesian tourism.AbstrakDaya saing merupakan faktor kunci dalam pengembangan pariwisataberkelanjutan. Pada tingkat global, pengukuran daya saing pariwisatamenggunakan Travel and Tourism Development Index (TTDI). Namun,indikator ini banyak dikritik karena bersifat kompleks dan kurangmerepresentasikan sumber daya pariwisata lokal. Sejumlah negaramulai meninggalkan TTDI dan mengembangkan indikator berbasissumber daya lokal. Di Indonesia, pemerintah telahmengembangkan Indeks Pembangunan Kepariwisataan Nasional(IPKN), namun indikatornya mengadopsi pendekatan global tanpamerefleksikan potensi dan identitas sumber daya lokal. Kajian inibertujuan memberikan pandangan alternatif bahwa penyusunanindikator daya saing pariwisata seharusnya dilakukan berlandaskansumber daya dan kearifan lokal. Metode kajian yang digunakanadalah pendekatan kualitatif dengan teknik studi pustaka. Sumber datamencakup dokumen buku Kearifan Lokal Indonesia danLingkungan untuk mengidentifikasi sumber daya pariwisata lokal,dokumen TTDI untuk melihat struktur indikator global, serta pendekatan G2R (Global Gotong Royong) Tetrapreneur sebagaikerangka berpikir pendekatan bottom-up. Hasil kajian menunjukkanbahwa Indonesia memiliki tujuh unsur kearifan lokal. Kebaruan darikajian ini terletak pada perumusan model “LocalityVeness” (LocalCompetitiveness), yaitu model pengukuran daya saing pariwisataIndonesia yang berbasis kearifan lokal. Model ini diharapkan dapatmenjadi alternatif konseptual untuk memperkuat daya saing pariwisatanasional yang berkelanjutan, adaptif, dan mencerminkan identitaskepariwisataan Indonesia.
Co-Authors Anggrenesia, Yayang Fatimah, Rika Sukma, Mestika Nawang Susanto, Eka Vyana Lohjiwa