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All Journal Jurnal Karya Abdi Masyarakat Abdi Masyarakat UIKA
Nila Sari, Vivi
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Journal : Abdi Masyarakat UIKA

 1 
Performance Implementation Analysis of PT SMS Finance Padang Company Leasing Khansa, Mutiyah; Amelia Putri, Natasya; Permata Sari, Olivia; Rafif, Rizqullah; Nila Sari, Vivi
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1876

Abstract

Companies in the field of leasing services are currently emerging due to the increasing public need for transportation facilities in terms of life. Globalization has an impact on business development in Indonesia, especially with the entry of multinational companies in Indonesia. This can be seen in companies that provide credit services. With increasingly competitive conditions, leasing service companies are required to really understand the dynamics of customer tastes that are their target market and how to satisfy these customers. One way is to provide quality services, both personally and in terms of ingredients, by creating a good service, customers will feel satisfied because their wants and needs have been fulfilled. Because there are so many choices that exist, it is difficult for consumers to determine which product to choose, so that consumers try to find information from the media around them (for example: print media and electronic media), the information obtained from these media will be easier to understand and easier to find. to recall. Submission of information through the media is called promotion.
Implementation Strategy for MSMEs D'Celup Chicken Crispy in the city of Padang, West Sumatra Rosiani, Indah; Yunita, Nika; Lase Afrillia, Usni; Nila Sari, Vivi
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1880

Abstract

This study aims to find out how the condition of D'Celup Chicken Crispy MSMEs determines what implementation is right for these MSMEs in developing their business through strategic management. The research was conducted on the Lubuk Begalung highway, Padang city, West Sumatra. This business was founded by Mr. Ridho and his brother in 2023, more precisely it has only been operating for three months and is experiencing development every day because it was established right close to the university so that many students make Mr. Rido's business a choice of lunch and dinner. Mr. Ridho as CEO said that opening a crispy chicken business because of his passion for chicken, the idea arose to establish a chicken business in Padang City.
Behavioral analysis in the development of Chicken To Go Padang Sagitri, Afreliya; Sarla Atova, Latansa; Sakinah, Atifah; Beliya, Stafini; Nila Sari, Vivi
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1882

Abstract

The development of Chickhen to Go Padang is a process that involves various aspects, including behaviors that affect its success. This study aims to analyze behaviors related to the development of Chickhen to Go Padang, including consumer behavior, business behavior, and its impact on business growth. This study reviews consumer behavior in the context of the development of Chickhen to Go Padang. Research on consumer behavior can provide insight into factors that influence customer purchasing decisions, such as taste, price, location, and previous customer experience, business owners must understand market trends, innovate menus, and carry out effective marketing strategies to attract customers and maintain market share. Business behavior analysis also includes aspects of leadership, decision making, and resource management to achieve sustainable growth. This study also illustrates the impact of behavior in the development of Chickhen to Go Padang. By understanding the behavior of consumers and business actors, it can be known the factors that affect business success. Increased customer satisfaction, loyalty, and positive reputation will have an impact on business growth and potential expansion into a wider market. In conclusion, this study emphasizes the importance of analyzing behavior in the development of Chickhen to Go Padang. Understanding the behavior of consumers and business actors helps in making the right decisions to increase competitiveness and business success. Behavioral analysis also gains insights into market trends, consumer preferences, and business development opportunities that can strengthen Chickhen to Go Padang's position in the fast food industry.
Identification of Oppa Box Msme Problems and Solutions in Padang City Nila Sari, Vivi; Yelviana, Ade; Fitri, Amelya; Juwagiantoro, Bagus; Anggun Suri, Puti
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1883

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a form of productive economy run by the lower middle class. There are various benefits obtained from the MSME sector, including in improving the economy, reducing poverty, providing employment, and culminating in the development of social facilities. But in fact, MSMEs in Indonesia, including Oppa Box Padang MSMEs, still experience various obstacles in development activities, one of which is the issue of business legality. In this case, MSMEs need to adapt so that the problems experienced can be resolved. One of those who needs this adaptation plan is the Oppa Box MSME located on Jalan Aru No. 6 Lubuk Begalung nan XX, Padang City, West Sumatra, 25221, next to Putra Indonesia University YPTK Padang. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Oppa Box Padang MSME Actors.
Co-Authors Amelia Putri, Natasya Ananda, Dea Anggun Suri, Puti Ardila, Vira Beliya, Stafini Fitri, Amelya Juwagiantoro, Bagus Khansa, Mutiyah Lase Afrillia, Usni Mahelda, Selvia Permata Sari, Olivia Pratiwi, Oktrisa Rafif, Rizqullah Rosiani, Indah Sagitri, Afreliya Sakinah, Atifah Sarla Atova, Latansa Yelviana, Ade Yunita, Nika