Article Per Year (5 Year)
p-Index From 2021 - 2026
2.108
P-Index
This Author published in this journals
All Journal Teknovokasi : Jurnal Pengabdian Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Ininnawa: Jurnal Pengabdian Masyarakat International Journal of Education, Vocational and Social Science EDUSOS: Jurnal Edukasi dan Ilmu Sosial Business Research and Administration Innovation (BRAIN)
Yusi Irensi Seppa
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 9 Documents
Search

 1 
Sosialisasi Penggunaan Sistem Pendukung Manajemen Kepada Mahasiswa Administrasi Bisnis UNM Di PT.Mirota KSM Yogyakarta Siti Syarifah Wafiqah Wardah; Maya Kasmita; Yusi Irensi Seppa; Aris Baharuddin; Andi Muhammad Rivai
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.2084

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman mengnai penggunaan sistem pendukung manajemen kepada mahasiswa Administrasi Bisnis UNM di perusahaan PT. Mirota KSM. Keterampilan yang diperlukan untuk memasuki dunia kerja dapat ditingkatkan dengan memahami dan menguasai Sistem Pendukung Manajemen. Banyak perusahaan membutuhkan karyawan yang terampil dalam menggunakan Sistem Pendukung Manajemen untuk mengelola data, menganalisis data, dan membuat keputusan yang cerdas. Metode penyampaian informasi seperti sosialisasi atau penyuluhan berbasis edukasi digunakan. Kegiatan sosialisasi tidak hanya memberikan penjelasan, tetapi juga memberikan penjelasan tentang semua informasi yang ingin disampaikan kepada kelompok atau sasaran yang dimaksud untuk memahami informasi. Hasil dari kegiatan pengabdian ini yaitu meningkatkan meningkatkan pemahaman mahasiswa mengenai pentingnya penggunaan dan pengaplikasian Sistem Pendukung Manajemen dalam sebuah perusahaan, meningkatkan keterampilan yang diperlukan untuk memasuki dunia kerja, memahami cara menggunakan Sistem Pendukung Manajemen, serta dapat mengembangkan ide-ide baru dan inovasi serta Mereka akan memiliki keunggulan bersaing dibandingkan dengan pesaing mereka dalam dunia kerja. Kata Kunci: Sistem Informasi, Pendukung Manajemen
SOSIALISASI MENINGKATKAN PERAN PENASIHAT AKADEMIK KEPADA MAHASISWA ADMINISTRASI BISNIS UNIVRESITAS NEGERI MAKASSAR Siti Syarifah Wafiqah Wardah; Muh. Rizal Suyuti; Yusi Irensi Seppa; Maya Kasmita; Fitriani Dzulfadhilah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 2 (May 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i2.188

Abstract

This community service activity is in the form of a socialization targeting Business Administration students at the Faculty of Social Sciences and Law, Makassar State University. The purpose of this service is to increase students' knowledge about the role of academic advisors and students' interest in conducting mentoring with their respective academic advisors. In addition, to provide understanding to students that mentoring activities with academic advisors are important activities within the university. The location of this service is carried out in one of the Business Administration Study Program classrooms and is also carried out online through the zoom application. The method used is by giving a lecture in the first session, then the second session of discussion with questions and answers, then the last session of evaluation. The results of this socialization activity increase the understanding of Business Administration students at Makassar State University regarding the role of academic advisors so that students will be active in meeting and communicating in terms of academic guidance or consultation.
KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN Yusi Irensi Seppa
EDUSOS: Jurnal Edukasi dan Ilmu Sosial Vol. 2 No. 01 (2025): Vol.2 No.1 (2025): Volume 02 Nomor 01 (Juni 2025)
Publisher : PT Ininnawa Paramacitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/edusos.v2i01.309

Abstract

Perusahaan memiliki departemen pemasaran yang mengatur aktivitas pemasaran untuk menciptakan dan menyalurkan manfaat bagi pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Konsep Perusahaan Dalam Melakukan Aktivitas Pemasaran. Metode penelitian yang digunakan untuk penelitian ini adalah studi literatur atau studi kepustakaan. Hasil penelitian menunjukkan bahwa terdapat enam konsep yang melandasi cara organisasi melakukan aktivitas pemasaran yaitu: konsep produksi, produk, penjualan, pemasaran, pelanggan, dan pemasaran berwawasan sosial. Konsep berwawasan produksi, menyatakan bahwa pelanggan akan memilih barang atau produk yang mudah diakses dan murah. Konsep berwawasan produk yaitu konsumen akan memilih produk-produk yang menawarkan kualitas, kinerja atau ciri-ciri inovatif terbaik. Konsep berwawasan penjualan berpendapat bahwa jika konsumen dibiarkan begitu saja mereka tidak akan membeli produk organisasi dalam jumlah memadai sehingga organisasi harus melakukan usaha penjualan dan promosi yang agresif. Konsep berwawasan pemasaran yaitu mencapai tujuan organisasi terdiri dari penentuan kebutuhan dan keinginan pasar sasaran dan pemenuhan kepuasan yang diinginkan secara lebih efektif dan efisien daripada pesaing. Konsep pelanggan dimana perusahaan akan mengumpulkan informasi transaksi pelanggan, demografis, psikografis, dan media serta distribusi yang lebih disukai dengan anggapan untuk mencapai pertumbuhan menguntungkan dengan terus mendapatkan pangsa pasar yang lebih besar dari pelanggan pengeluaran masing-masing dengan membangun loyalitas pelanggan yang lebih tinggi. Konsep pemasaran berwawasan sosial yaitu berwawasan tugas sosial pemasaran menentukan kebutuhan, keinginan, serta kepentingan pasar sasaran dengan memenuhinya lebih efektif dan lebih efisien daripada pesaing dengan mempertahankan konsumen dan masyarakat. Beberapa perubahan dalam praktik bisnis tergambar salah satunya dalam perusahaan ekonomi baru yang menyadari bahwa kepuasan pelanggan adalah hasil yang diperoleh dari harapan dan kinerja pelanggan.
The Effect of E-Commerce on Community Entrepreneurial Interests in Curio District, Enrekang Regency Erdi; Muh. Rizal S; Andi Muhammad Rivai; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.37

Abstract

The Influence of E-commerce on Community Entrepreneurship Interest in Curio District, Enrekang Regency. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai.This study aims to determine how the influence of e-commerce on entrepreneurial interest in the community in Curio District, Enrekang Regency. To achieve this goal, researchers use indicators to measure these variables. In the variables of e-commerce indikataor used, namely marketing, reputation, cost efficiency, expenses and ease of doing business online. As for the variables of entrepreneurial interest, the indicators used are feelings of pleasure, interest, attention and involvement. In this study, the research method used is a type of quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this study was 100 respondents. Data was obtained from research results that were processed using data analysis and using the help of SPSS software program version 25 consisting of validity tests, reality tests, normality tests, simple linear regrrtion analysis, and coefficients of determination. The results showed that the indicators used on each of these variables showed that e-commerce variables had a significant influence on people's entrepreneurial interest in Curio District, Enrekang Regency. This is evidenced by a coefficient determination test using the data that has been obtained.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
4P Marketing Mix Strategy in Increasing Sales PT. Intan Pariwara Palopo Guritno, Riko; Herlina Sakawati; Andi Muhammad Rivai; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 1 (2025): BRAIN - APRIL
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i1.29

Abstract

4P Marketing Mix Strategy in Increasing Sales of PT Intan Pariwara Palopo. Thesis of the Faculty of Social Sciences and Law, Business Administration Study Program, Makassar State University. Supervised by Herlina Sakawati and Andi Muhammad Rivai. This study aims to identify and analyze the 4P marketing mix strategy in increasing PT Intan Pariwara Palopo's sales. To achieve this goal, this study used a qualitative approach, this study took 10 (ten) respondents, consisting of Branch Managers, Sales Representatives, postal sales, warehouses and consumers. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interview guidelines. The results of this study indicate that PT Intan Pariwara Palopo has implemented a good and effective marketing mix strategy in accordance with the theory of Kotler & Keller. In implementing the marketing mix, PT Intan Pariwara Palopo conducted product, price, place and promotion research to determine a marketing strategy.
The Role of the National Commission on Disability in Promoting Business Inclusion for Persons with Disabilities in Indonesia Andi Muhammad Rivai; Siti Syarifah Wafiqah Wardah; Yusi Irensi Seppa
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2255

Abstract

This study analyzes the role of the National Disability Commission in promoting business inclusivity for persons with disabilities in Indonesia. Based on Law No. 8 of 2016, the National Disability Commission serves to ensure the fulfillment of the rights of persons with disabilities, particularly access to employment and entrepreneurship. Using a descriptive qualitative method, this study found three main roles of the National Disability Commission: policy advocacy, cross-sector collaboration, and empowerment through training and public campaigns. Key challenges include weak coordination, limited authority, and social stigma. The National Disability Commission functions as a moral parliament that strengthens the bargaining position of persons with disabilities in the world of work and has the potential to be a catalyst for transformation towards an inclusive and equitable employment ecosystem.
The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening's Purchase Decision on Tiktok Users in Makassar City Mega Yuliarsih, Mega Yuliarsih; Haedar Akib; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Alifia Ainun Rizky
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.42

Abstract

The Influence of Online Customer Reviews and Content Marketing on  Scarlett Whitening's Purchase Decisions on Tiktok Users in Makassar City. This study aims to find out how the Influence of Online Customer Reviews  and Content Marketing on Purchase Decisions both Simultaneously and Partially where Scarlett Users and Tiktok Marketplace are the object of research. This research uses Quantitative research type. The data collection technique used is through primary data (questionnaires and observations). The sampling technique uses Purposive Sampling technique with data collection using questionnaires. The data obtained were processed using SPSS 22 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the Online Customer Review variable had a significant effect on purchasing decisions with a T count of 6,658 > T   table  1.984 with a significance value of 0.000 < 0.05, Content Marketing had a significant effect on purchasing decisions with a calculated T value of 8,252 > T table  1.984 with a significance value of 0.000 < 0.05 and there is a simultaneous influence of online customer review and content marketing on the  purchase decision of Scarlett Whitening on TikTok users in Makassar City with acalculated F value of  42,573 > 3.09 Ftable. The value of the Coefficient of Determination (Adjusted R2) obtained is 0.570, this means that purchasing decisions are  influenced by online customer reviews and content marketing as  much as 57%, while the rest is influenced by other factors.
Privacy-Preserving Deep Learning For Enhancing Privacy for Business Information Processing Using Differential Privacy Muhammad Ayat Hidayat; Yusi Irensi Seppa
Journal of Embedded Systems, Security and Intelligent Systems Vol 6, No 4 (2025): Desember 2025
Publisher : Program Studi Teknik Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/jessi.v6i4.10833

Abstract

Artificial intelligence is a rapidly growing technology that has been implemented in various sectors such as finance, education, the military, healthcare, and business. One form of artificial intelligence is deep learning, which has the capability to perform complex pattern recognition and decision-making using very large datasets. This capability makes deep learning one of the key technologies adopted by companies and organizations to improve their policies and enhance operational stability. However, several studies have shown that deep learning still faces significant challenges, particularly security risks that may expose sensitive business or organizational information. Therefore, in this work, we aim to address this problem and enhance the privacy protection of deep learning by incorporating differential privacy. Differential privacy is a technique that protects sensitive information by adding controlled noise to the data or model outputs, thereby reducing the risk of information leakage. We evaluate our proposed method using marketing data and implement it to 5 different models, and based on the experimental results, Our proposed method achieves its best performance using the linear regression model, yielding an RMSE of approximately 1821.30, an MAE of 1406.45, and an R² of 0.007717 for higher privacy budget. Under a lower privacy budget, the performance of the linear regression model decreases to an RMSE of 3634.24, an MAE of 2799.05, and an R² of –0.008482, yet it still outperforms the other four model approaches.
Co-Authors Alifia Ainun Rizky Andi Sadriani Aris Baharuddin Erdi Fitriani Dzulfadhilah Guritno, Riko Haedar Akib Herlina Sakawati Indra Yustika Maya Kasmita Mega Yuliarsih, Mega Yuliarsih Muhammad Ayat Hidayat Paramitha, Dyan Risma Niswaty Rivai, Andi Muhammad S, Muh. Rizal Siti Syarifah Wafiqah Wardah Sulmiah