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All Journal Jurnal Ekonomi : Journal of Economic Ekspektra: Jurnal Bisnis & Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Manajemen Kesatuan Neo Journal of economy and social humanities Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research RESLAJ: Religion Education Social Laa Roiba Journal IPSSJ Jurnal Cendekia Ilmiah PESHUM
Anak Agung Ketut Diatmika
Universitas Esa Unggul
Religion Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berbasis Konsumen, Pengalaman Merek Dan Niat Pembelian Produk Smartphone Maulana, Muhamad Ari; Diatmika, Anak Agung Ketut
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12864

Abstract

Dalam lingkungan digital yang sangat kompetitif saat ini, pemasaran media sosial telah muncul sebagai metode penting untuk membangun hubungan dengan pelanggan dan mengubah persepsi merek. Penelitian ini didorong oleh kebutuhan untuk memahami bagaimana konsumen memandang aktivitas pemasaran media sosial dan bagaimana pandangan ini memengaruhi ekuitas merek berbasis konsumen, pengalaman merek, dan niat pembelian, khususnya untuk perangkat Smartphone. Tujuan studi ini adalah untuk menyelidiki dampak langsung dan tidak langsung dari faktor-faktor tersebut, dengan pengalaman merek bertindak sebagai variabel perantara. Studi ini menggunakan pendekatan kuantitatif, dengan menyebarkan kuesioner online kepada 140 responden di Kabupaten Tangerang. Data dianalisis menggunakan PLS-SEM dan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kegiatan pemasaran media sosial memiliki pengaruh yang positif dan signifikan terhadap pengalaman merek dan ekuitas merek, yang pada gilirannya meningkatkan niat pembelian. Pengalaman merek juga ditemukan memoderasi hubungan antara pemasaran media sosial dan ekuitas merek. Rekomendasi penelitian masa depan meliputi perluasan cakupan studi untuk mencakup area dan jenis produk lain. Kontribusi penelitian ini memberikan wawasan praktis bagi pemasar dalam merancang strategi media sosial yang lebih efektif untuk membangun ekuitas merek dan mendorong pembelian konsumen.
PENGARUH CUSTOMER EXPERIENCE DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION Erine Karuniawati; Anak Agung Ketut Diatmika
Integrative Perspectives of Social and Science Journal Vol. 3 No. 03 Maret (2026): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pesatnya pertumbuhan persaingan bisnis retail telah menimbulkan sejumlah tantangan bagi perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Customer Experience Dan kualitas pelayanan Terhadap loyalitas konsumen yang dimediasi oleh kepuasan pelanggan di daerah Tangerang. Sampel pada penelitian ini sebanyak 115 responden dengan teknik pengambilan sampel menggunakan metode non probability sampling dengan teknik purposive sampling dengan responden yang pernah melakukan pembelian kosmetik dalam sebulan terakhir sebanyak minimal 2 kali dengan responden berusia 18-45 tahun dan bertempat tinggal di Tangerang. Teknik analisis data menggunakan SEM PLS (Partial Least Squares Structural Equation Modeling). Berdasarkan hasil penelitian dapat disimpulkan bahwa terdapat pengaruh signifikan dan positif Customer Experience terhadap customer satisfaction, Hasil penelitian menunjukkan bahwa Customer Experience dan Service Quality memiliki pengaruh signifikan dan positif terhadap kepuasan pelanggan dan loyalitas konsumen. Kepuasan pelanggan juga memediasi hubungan antara Customer Experience dan Service Quality terhadap loyalitas konsumen.
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan dalam Industri Jasa Pengiriman Daffa Fawwas Al Hafizh; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5069

Abstract

The use of delivery services in Indonesia is increasing, leading to intense competition among companies such as J&T Express, JNE, SICEPAT, and SPX. This study aims to examine the relationship between service quality, customer satisfaction, and customer loyalty among J&T Express users in Tangerang Regency. The results indicate that service quality has a significant impact on customer satisfaction. High customer satisfaction increases the likelihood of repeat service use and fosters stronger customer loyalty. The study supports the theory that service quality is crucial in building customer satisfaction and loyalty. It is recommended that J&T Express focus on improving service quality to retain and attract new customers. The study has limitations, such as a sample size that may not represent the broader population and potential bias in data collection. Future studies are suggested to conduct longitudinal research and explore other variables that may influence the relationship between these variables. This research employs a descriptive causal design with a quantitative approach and uses purposive sampling techniques. Data were collected from 123 respondents who are J&T users. Data analysis was performed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The research findings reveal that service quality has a positive effect on customer satisfaction, service quality positively affects customer loyalty, and customer satisfaction positively impacts customer loyalty.
Pengaruh Customer Loyalty Terhadap Repurchase Intention Pasca Penurunan Ekonomi pada Produk Minuman Susu Bear Brand Evi Rahmawati Agustina; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5072

Abstract

The COVID-19 pandemic has led to a surge in demand for health products like Bear Brand. However, as the pandemic recedes, the company must adjust its strategy to preserve consumer loyalty in a competitive market. To encourage repeat purchases, Bear Brand should emphasize positive consumer experiences, build trust, and enhance motivation while upholding rigorous health standards and clear communication. This research seeks to examine the factors that affect consumers' decisions to repurchase Bear Brand milk drinks during the COVID-19 crisis. Conducted in the Jabodetabek region, the study employed a descriptive causal design with a quantitative method and used simple random sampling. Data was gathered from 150 individuals in Jabodetabek who had bought Bear Brand milk drinks at least twice in the past month, though the exact number of purchases was not specified. The data was analyzed using Structural Equation Modeling. The results indicate that customer motivation plays a significant role in increasing trust, loyalty, and repurchase intention for Bear Brand, with loyalty serving as a key link between trust and repurchase intention. To maintain and boost repeat purchases, Bear Brand should concentrate on highlighting health benefits, ensuring product quality, and fostering loyalty through effective programs.
Pengaruh Kualitas Layanan dan Makanan Terhadap Kepuasan dan Loyalitas Pelanggan di Restoran Mie Gacoan Farhan Mahruzzaman; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 1 (2025): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i1.5110

Abstract

This research examines the influence of service quality (Service Quality) and food quality (Food Quality) on customer satisfaction (Customer Satisfaction), as well as how customer satisfaction mediates the relationship between service quality and customer loyalty (Customer Loyalty) at Mie Gacoan, a restaurant in Tangerang Regency , Indonesia. Based on previous literature, these factors have been proven to be crucial in influencing customer experience and the long-term success of a business in the service industry. This research seeks to explore the complex dynamics between these variables by utilizing the SmartPLS method for data analysis. In this context, restaurant atmosphere is also considered as an important factor influencing customer satisfaction and loyalty. The main aim of this research is to provide in-depth insight into how Service Quality and Food Quality influence Customer Satisfaction, as well as how Customer Satisfaction strengthens Customer Loyalty. The practical implications of this research are expected to help Mie Gacoan and the restaurant industry in general in improving service strategies and product quality to strengthen long-term relationships with their customers.
Hubungan Kualitas Pelayanan, Citra Merek, Kepuasan Pelanggan, Terhadap Loyalitas Pelanggan Nely Maulina M; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 2 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i2.7009

Abstract

A business had a primary goal of gaining a competitive advantage by creating good customer value. The characteristics that influenced customer loyalty were explored in this study because they provided benefits to the company. This study aimed to explore the relationship between service quality, brand image, customer satisfaction, and customer loyalty in the context of online purchases through the Gofood application. Using a descriptive causality design and quantitative methods, as well as purposive sampling techniques, data were collected from 145 Gofood user respondents and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The analysis results show that service quality and brand image have a significant impact on customer satisfaction, which in turn significantly affects customer loyalty. Customer satisfaction also has a significant positive impact on customer loyalty in the GoFood application.
Pengaruh Trust dan Loyalty Terhadap Brand Equity dalam Meningkatkan Repurchase Intention pada Retail Yulis Fitria; Anak Agung Ketut Diatmika
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7452

Abstract

In an increasingly competitive business world, retaining loyal customers is more cost- effective and has the potential to generate higher revenues than attracting new customers, with trust and innovation playing a key role in strengthening brand equity and increasing loyalty and repurchase intention. Therefore, companies need to integrate innovative and trust-building strategies to ensure customer loyalty and long-term success in an ever- changing market. The aim of this research is to identify factors that influence consumer loyalty to certain brand equity and products, as well as to understand the mechanisms underlying consumer intention to repurchase. This research was conducted in Jabodetabek with a causality descriptive research design with a quantitative method approach and using simple random sampling techniques. Data was collected from 140 respondents who live in Jabodetabek who have shopped at Superindo at least twice in the last 2 months. The conceptual model was analyzed using Structural Equation Modeling. Research findings reveal that loyalty has no influence on the brand equity. Then, trust is positively related to loyalty and brand equity. Furthermore, brand equity is positively related to repurchase intention. The contribution of this research can increase customer trust, loyalty and repurchase intentions, which will ultimately strengthen Superindo's position in the market and encourage long-term growth.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Pengaruh Persepsi Harga dan Persepsi Penampilan terhadap Niat Membeli Ulang dengan Pengalaman Merek sebagai Mediasi Siswanto, Sony; Diatmika, Anak Agung Ketut
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.15650

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsi harga dan persepsi penampilan terhadap niat membeli ulang konsumen pada perfume Mykonos. Penelitian ini juga menambahkan variabel persepsi kualitas layanan sebagai faktor yang memengaruhi pengalaman merek. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik analisis Structural Equation Modeling–Partial Least Square (SEM-PLS). Populasi penelitian ini merupakan konsumen perfume Mykonos di Kabupaten Tangerang dan dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa persepsi harga, persepsi penampilan, dan persepsi kualitas layanan berpengaruh positif dan signifikan terhadap pengalaman merek. Selanjutnya, pengalaman merek terbukti berpengaruh positif dan signifikan terhadap niat membeli ulang. Selain itu, persepsi harga dan persepsi penampilan juga memiliki pengaruh langsung yang positif dan signifikan terhadap niat membeli ulang. Temuan ini menegaskan bahwa persepsi nilai, estetika produk, serta kualitas layanan yang baik mampu memperkuat pengalaman merek dan meningkatkan kecenderungan konsumen untuk melakukan pembelian ulang. Penelitian ini memberikan kontribusi teoritis bagi pengembangan ilmu pemasaran, serta implikasi praktis bagi perusahaan perfume dalam meningkatkan Niat Membeli Ulang melalui strategi harga, desain produk, dan pengelolaan pengalaman merek
Co-Authors Abdul Haeba Ramli Adhelia Putri Salwa Anisa Widiastuti Arief, Muhammad Daffa Fawwas Al Hafizh Erine Karuniawati Evi Rahmawati Agustina Farhan Mahruzzaman Larasati, Febri Ratna Lusiani, Rahel Maulana, Muhamad Ari Nely Maulina M Primasatria Edastama, Primasatria Priyo Handoko, Priyo Purbasari, U.K. Purnama, Jesicha Aulya Safela, Rani Santi, Lidia Chris Siswanto, Sony SITI MARIAM Sofyan, Joel Faruk Vicky Alvian Yulis Fitria