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All Journal IKRA-ITH EKONOMIKA Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ProBisnis : Jurnal Manajemen INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Ekonomi, Manajemen, Akuntansi
Otanius Laia
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Visi Sosial Humaniora

 1 
Peran Cross Selling Dalam Meningkatkan Penjualan Produk Unilever Oleh PT. Multi Pilar Indah Jaya di Pulau Nias Lase, Asri Sartika; Nov Elhan Gea; Yupiter Mendrofa; Otanius Laia
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2534

Abstract

This research evaluates the role of cross-selling in increasing Unilever product sales by PT Multi Pilar Indah Jaya on Nias Island. Cross-selling is a method of offering additional products that are related or complementary to the products previously offered. The aim of this research is to assess the extent to which the cross-selling strategy implemented by PT Multi Pilar Indah Jaya has successfully increased the sales volume of Unilever products on Nias Island, both quantitatively and qualitatively, and to identify factors contributing to the success or failure of the strategy. This research explores internal and external factors that may influence the implementation of cross-selling strategies within the context of distribution companies on Nias Island. The research method used is qualitative, with data collection techniques including in-depth interviews, field observations, and documentation. Sales information is gathered from Admin, Sales Supervisors, and the sales team of PT Multi Pilar Indah Jaya. The data is analyzed using methods of Reduction, Data Presentation, and Conclusion Drawing. The results of the research show that PT Multi Pilar Indah Jaya has been able to better understand the characteristics and preferences of its customers, enabling the company to adopt effective policies for achieving a successful cross-selling strategy, with the goal of increasing sales of Unilever products on Nias Island. Keywords: Cross Selling, sales, Unilever, PT Multi Pilar Indah Jaya, Nias Island
Analisis Strategi Pemasaran Dalam Meningkatkan Minat Peserta Didik Baru di SMA Abdi Pusaka Indonesia Eva Indah Sari Zebua; Otanius Laia; Maria Magdalena Bate'e; Yupiter Mendrofa
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2566

Abstract

This study aims to analyze the marketing strategies implemented at SMA Abdi Pusaka Indonesia, as well as identify factors that influence the interest of new students and formulate more effective marketing strategies. The research method used is qualitative, with an in-depth approach to social and human phenomena. This study found that the marketing strategies currently implemented, such as brochure distribution, visits to junior high schools, and the use of social media, have been running but are not optimal. Factors that influence student interest include the quality of teaching, school promotion, and evaluation and adaptation to the needs of prospective students. To improve marketing effectiveness, schools are advised to develop more structured and interactive social media campaigns, and conduct ongoing evaluations to adjust strategies to the feedback received. Implementing the right marketing strategy can help schools increase the number of applicants and maintain their competitiveness in the education market.
Pengaruh Distribusi Terhadap Kepuasan Pelanggan Pada PT. JNE (Jalur Nugraha Ekakurir) Express Kota Gunungsitoli Ester Seniwati Zebua; Nov Elhan Gea; Maria M. Bate'e; Otanius Laia
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2666

Abstract

This research is based on the distribution channels of goods and services carried out by a service company and their influence on customer satisfaction. Distribution activities are important for the continuity of a company's business, so these activities must be carried out in order to satisfy and of course retain customers. For this reason, suppliers must be able to distribute orders on time. This research was carried out at PT. JNE Express Gunungsitoli City with the aim of finding out whether there is an influence of distribution on customer satisfaction and how much influence distribution has on customer satisfaction. This research uses quantitative methods with a sample size of 36, namely employees and customers of PT. JNE Express. Data analysis uses the t test to determine the influence of the independent variable on the attachment variable and the determinant coefficient to determine how much influence is given with the help of SPSS 24. Based on hypothesis testing, it can be concluded that distribution influences customer satisfaction at PT. JNE Express Gunungsitoli City with a significance value of 0.000 < 0.05. The research results show that distribution contributes 66% to customer satisfaction and the rest is determined by other circumstances. The results of the research recommend improvements in increasing distribution services provided to consumers, especially in the distribution of goods and the need for strict supervision of couriers who deliver goods from companies to consumers. There are still many couriers who delay the delivery of goods and do not convey clear information to consumers so there are many consumer complaints regarding the services provided
Co-Authors Adi Mursalin Ahmad Rizani Andy Rahmad Rainang Arif Rianto Zai Arman Gea Arman Santo Harefa Dermawan Telaumbanua Ester Seniwati Zebua Eva Indah Sari Zebua Fatolosa Hulu Febriani Lase Frans Aria Putra Zebua Gracesa Kristin Ziliwu Hendra Saro Telaumbanua Herman Zendrato Humendru, Dedi Christian Idarni Harefa Lase, Asri Sartika Maria M. Bate'e Maria Magdalena Bate'e Maria Magdalena Batee Nani Hamdani Amir Nov Elhan Gea Otak Murni Gulo Peringatan Harefa Safriyus Bate'e Sinema Utama Zebua Sineri Gulo Siskania Hulu Suka'aro Waruwu Suka’aro Waruwu Telaumbanua, Onekhesi Telaumbanua, Seri Dani Tiarni Duha Yupiter Mendrofa Zai, Yusyatniel