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All Journal INFOKUM Jurnal Pengabdian Masyarakat Indonesia Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Community Empowerment for Multidisciplinary (JCEMTY) Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Ningrum, Rara Mustika
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Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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REPRESENTASI PEREMPUAN IDEAL MASA KINI DALAM IKLAN WARDAH Ningrum, Rara Mustika
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 7 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Iklan produk kosmetik kini telah menjadi bagian dari kehidupan sehari-hari dan berperan dalam membentuk pandangan masyarakat tentang standar kecantikan. Perempuan ideal dapat digambarkan melalui tayangan yang melibatkan teks, gambar, maupun audio. Wardah, sebagai salah satu merek kosmetik, tidak hanya menonjolkan keunggulan atau deskripsi produk, tetapi juga menyajikan berbagai gambaran tentang perempuan. Tayangan yang disampaikan melalui iklan ini dapat memengaruhi masyarakat dan menjadi acuan dalam berpenampilan, serta menjadi standar dalam menilai orang lain. Dalam wacana gender, perempuan ideal masa kini digambarkan sebagai sosok yang mandiri, memiliki potensi besar, dan aktif di ranah publik. Namun, ada pula sifat lain yang mencirikan mereka, seperti kecenderungan untuk berbelanja, boros, dan gemar berlibur. Dari perspektif kelas, perempuan masa kini sering diasosiasikan dengan kelas menengah atas, yang terlihat dari pilihan fashion, mode transportasi, dan destinasi liburan. Representasi perempuan ideal masa kini sangat dipengaruhi oleh kondisi sosial budaya masyarakat. Perempuan masa kini diberi kebebasan untuk memilih, apakah ingin mempertahankan sifat keibuan (domestik), berperan di ranah publik, atau menjalani keduanya. Stereotip yang bertahan, seperti kegemaran berbelanja, berlibur, dan selalu tampil cantik dengan berdandan, tetap ada. Kategori berikutnya adalah perempuan kosmopolitan, yaitu perempuan yang mampu keluar dari rumah bahkan melampaui batas negara. Perempuan kosmopolitan ini digambarkan dengan kecantikan dan gaya global, serta memiliki orientasi hiburan dan belanja yang tidak hanya bersifat lokal, melainkan juga internasional.
Prosumsi Sebagai Komodifikasi Pada Platform Media Online Rara Mustika Ningrum
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.506

Abstract

This article discusses the phenomenon of prosumption and commodification in the context of online media platforms. By leveraging digital technology and the internet, online media not only transforms the patterns of information consumption but also involves audiences in the content production process. This phenomenon creates a new form of capitalism, known as prosumer capitalism, where the boundaries between producers and consumers become blurred. Online media exploits user-generated content without providing adequate compensation, turning it into a commodity that supports media operations. The commodification process involves content, audiences, and workers through various strategies, including clickbait, social media integration, and community-based marketing. This article highlights the social, economic, and exploitative impacts of these practices while emphasizing the potential for further transformation with the advancement of digital technology.
Media-based Youth Sexual Violence Prevention Education in Panti Village, Panti Subdistrict, Jember Regency: Edukasi Pencegahan Kekerasan Seksual Pada Remaja Berbasis Media di Desa Panti, Kecamatan Panti, Kabupaten Jember Yeni Astuti, Soekma; Aji, Fajar; Aris Kartika, Bambang; Umniyyah, Zahratul; Dewi, Agustina; Mustika Ningrum, Rara
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 2 No. 2 (2024): November (2024)
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v2i2.210

Abstract

Nowadays, society is presented with rampant cases of sexual harassment and violence. Teenagers are one of the categories of victims, so it is important to make serious prevention efforts so that the chain can be broken. Counseling activities are aimed at educating adolescents about sexual violence, how it occurs, the causes and consequences caused, how prevention efforts to reporting mechanisms for victims. Looking at the situation in the field, many teenagers do not understand the dangers of sexual violence, especially media-based violence, so this service is deemed necessary. Implementers together with partners agreed to carry out these activities with the aim of educating the community, especially teenagers who use active gadgets to avoid media-based sexual harassment and violence and know things that endanger themselves. This service broadly wants to create an environment that is safe, comfortable and free from sexual violence and is able to place Panti village as a gender-friendly village. To achieve this big goal, the main activities that will be carried out are: 1). Education on the dangers of sexual violence in general 2). Socialization of the legal umbrella of sexual violence, 3) Media-based sexual violence, and 4) Anticipation of sexual violence and protection efforts for victims.
Peran Mise-En-Scene Terhadap Proses Efikasi Diri Tokoh Chiron dalam Film Moonlight: The Role of Mise-en-scene to the Chiron Character Self-Efficacy Process in Moonlight Film Rinaldo, Afrizal; Rozi, Romdhi Fatkhur; Ningrum, Rara Mustika
ROLLING Vol. 7 No. 2 (2024): ROLLING Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v7i2.22653

Abstract

Abstract This research discusses the role of mise-en-scene in the process of self-efficacy of Chiron's character in Moonlight. The purpose of this research is to describe the role of the mise-en-scene in the visual aspect of Chiron's self-efficacy process. The data of this study were studied using Bordwell and Thompson's mise-en-scene theory, as well as Albert Bandura's observational learning which focuses on aspects of mise-en-scene (settings, costumes and make-up, lighting, as well as characthers and their movements) and the four forming factors of selff efficacy (mastery of experience, social modeling, social persuasion, and physical and emotional conditions). The results of the data analysis conclude that there are eleven scenes with mise-en-scene aspects that support the formation of the chiron character's self-efficacy process in the three story stages. Social modeling, social persuasion, and physical and emotional conditions occur in the first to third stages, while mastery of experience only occurs in the third stage. Keywords: Moonlight Film, Mise-en-scene, Self efficacy
Tingkatkan Kreativitas Santri: Pelatihan Pembuatan Video Promosi Online Di Pesantren Darul Muttaqien Jember Suprapto, Deddy; Kartika, Bambang Aris; Rozi, Romdhi Fatkhur; Ningrum, Rara Mustika
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 1 (2025): JPMI - February 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3372

Abstract

Pesantren Darul Muttaqien di Jember berkomitmen memberdayakan ekonomi santri melalui usaha kreatif. Namun, keterbatasan kemampuan santri dalam pemasaran online menjadi kendala dalam memperluas jangkauan pasar produk-produk pesantren. Untuk mengatasi kendala ini, dilakukan program pelatihan pembuatan video promosi sebagai strategi pemasaran online. Pelatihan bertujuan meningkatkan kreativitas santri memproduksi konten digital yang efektif dan menarik, sesuai dengan nilai-nilai pesantren. Metode pelatihan mencakup kombinasi teori dan praktik, meliputi materi pemasaran digital, teknik produksi video, serta optimasi konten untuk platform media sosial. Program ini berlangsung selama dua minggu dengan pendampingan intensif. Hasil pelatihan menunjukkan peningkatan signifikan pada kemampuan santri dalam menghasilkan video promosi yang menarik secara visual dan informatif. Produk-produk pesantren berhasil menjangkau audiens yang lebih luas melalui platform media sosial, yang berdampak pada peningkatan kesadaran merek dan potensi penjualan. Program ini berdampak positif terhadap pengembangan ekonomi pesantren, tebukti dengan keterampilandan kreativitas yang tepat, santri dapat menjadi konten kreator yang kompeten. kegiatan ini menegaskan pentingnya teknologi digital dalam mendukung kemandirian ekonomi berbasis nilai spiritual di pesantren.
From ‘Damsel in Distress’ to ‘Strong Female Lead’: the Evolution Of Female Representation in Korean Dramas Mustika Ningrum, Rara; Deddy Suprapto; Soekma Yeni Astuti
INFOKUM Vol. 13 No. 05 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v13i05.2935

Abstract

This study examines the revolution in the representation of women in Korean dramas from 2010 to 2024, focusing on how female characters are portrayed across three different periods: 2010–2015, 2016–2020, and 2021–2024. Employing a qualitative approach with content analysis, six popular Korean dramas were selected for in-depth examination. The findings reveal a transformation in female representation—from passive figures conforming to patriarchal norms to active, complex characters with full narrative agency. In the early period, characters like Geum Jan-di and Cha Eun-sang were depicted as weak romantic objects reliant on male protagonists. During the transitional period, characters such as Kang Mo Yeon and Do Bong Soon began to exhibit empowerment, although still framed within aesthetics and narratives that compromise with patriarchy. In contrast, the contemporary period presents characters like Moon Dong-eun and Hwang Do Hee as agents of change who control the narrative, challenge gender stereotypes, and enact new forms of gender performativity. These findings suggest that popular media, including Korean dramas, can function as ideological spaces that both construct and deconstruct gender identities. This research contributes to media studies, popular culture, and gender studies in the postfeminist era.
Peningkatan Kreativitas Siswa Sman 4 Jember Dalam Pembuatan Film Pendek Melalui Pelatihan Storytelling Suprapto, Deddy; Yeni Astuti, Soekma; Mustika Ningrum, Rara; Suharijadi, Didik
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 2 (2025): JPMI - April 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3516

Abstract

Permasalahan utama yang dihadapi siswa adalah seringnya mereka membuat video tanpa konsep storytelling yang jelas, sehingga menghasilkan konten yang kurang bermakna atau bahkan melanggar privasi. Untuk mengatasi hal ini, pelatihan storytelling dan etika pembuatan konten digital dirancang guna meningkatkan kreativitas dan kesadaran siswa dalam menghasilkan video yang lebih terstruktur dan bertanggung jawab. Pelatihan ini dilaksanakan melalui sesi teori dan praktik, mencakup pembelajaran konsep storytelling, teknik pengembangan ide, dan etika perekaman, dengan evaluasi melalui pre-test dan post-test. Hasilnya menunjukkan peningkatan pemahaman siswa tentang storytelling sebesar 85%, serta kesadaran yang lebih tinggi akan etika digital. Dampak dari pelatihan ini adalah siswa mampu menghasilkan video dengan konsep yang lebih matang dan terencana, serta lebih berhati-hati dalam membagikan konten di media sosial.
Interrogating the Narrative of New Masculinity in the Media: Remediation of Gender Dichotomy in the ABC Soy Sauce Comercial "Suami Sejati Mau Masak, Terima Kasih Kecap ABC” Mustika Ningrum, Rara
INFOKUM Vol. 13 No. 06 (2025): Infokum
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v13i06.3024

Abstract

Advertisements play a significant role in shaping gender representation through the construction of signs and visual meanings. This study is motivated by the phenomenon of shifting gender roles in the domestic sphere, as represented in the ABC Soy Sauce advertisement “Suami Sejati Mau Masak, Terima Kasih Kecap ABC” (“A Real Husband Cooks, Thanks to ABC Soy Sauce”). The research aims to analyze how the advertisement constructs, negotiates, and deconstructs the meanings of masculinity and femininity. A qualitative descriptive method is applied using Jacques Derrida’s deconstruction. The data consist of dialogues, audio narration, and visual representations of characters in the advertisement. The findings reveal that the advertisement portrays the image of a modern man who is willing to cook as an effort to challenge traditional gender dichotomies. However, it simultaneously reproduces subtle patriarchal values. Women remain positioned at the center of domestic labor through the narrative of “helping” and specific visual symbols, while gender equality is commodified through the product’s role as a mediator. The study concludes that the advertisement offers only a pseudo-deconstruction: it appears progressive on the surface but ideologically maintains patriarchal myths within the domestic sphere.
Co-Authors agustina dewi Aris Kartika, Bambang Bambang Aris Kartika, Bambang Aris Deddy Suprapto Fajar Aji, Fajar Rinaldo, Afrizal Romdhi Fatkhur Rozi Soekma Yeni Astuti Suharijadi, Didik Suprapto, Deddy umniyyah, zahratul Yeni Astuti, Soekma