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All Journal Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Journal of Community Empowerment for Multidisciplinary (JCEMTY) Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Journal of Golden Generation Abdimas
Ningrum, Rara Mustika
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REPRESENTASI PEREMPUAN IDEAL MASA KINI DALAM IKLAN WARDAH Ningrum, Rara Mustika
Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Vol. 1 No. 7 (2024): Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik
Publisher : Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik

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Abstract

Iklan produk kosmetik kini telah menjadi bagian dari kehidupan sehari-hari dan berperan dalam membentuk pandangan masyarakat tentang standar kecantikan. Perempuan ideal dapat digambarkan melalui tayangan yang melibatkan teks, gambar, maupun audio. Wardah, sebagai salah satu merek kosmetik, tidak hanya menonjolkan keunggulan atau deskripsi produk, tetapi juga menyajikan berbagai gambaran tentang perempuan. Tayangan yang disampaikan melalui iklan ini dapat memengaruhi masyarakat dan menjadi acuan dalam berpenampilan, serta menjadi standar dalam menilai orang lain. Dalam wacana gender, perempuan ideal masa kini digambarkan sebagai sosok yang mandiri, memiliki potensi besar, dan aktif di ranah publik. Namun, ada pula sifat lain yang mencirikan mereka, seperti kecenderungan untuk berbelanja, boros, dan gemar berlibur. Dari perspektif kelas, perempuan masa kini sering diasosiasikan dengan kelas menengah atas, yang terlihat dari pilihan fashion, mode transportasi, dan destinasi liburan. Representasi perempuan ideal masa kini sangat dipengaruhi oleh kondisi sosial budaya masyarakat. Perempuan masa kini diberi kebebasan untuk memilih, apakah ingin mempertahankan sifat keibuan (domestik), berperan di ranah publik, atau menjalani keduanya. Stereotip yang bertahan, seperti kegemaran berbelanja, berlibur, dan selalu tampil cantik dengan berdandan, tetap ada. Kategori berikutnya adalah perempuan kosmopolitan, yaitu perempuan yang mampu keluar dari rumah bahkan melampaui batas negara. Perempuan kosmopolitan ini digambarkan dengan kecantikan dan gaya global, serta memiliki orientasi hiburan dan belanja yang tidak hanya bersifat lokal, melainkan juga internasional.
Prosumsi Sebagai Komodifikasi Pada Platform Media Online Rara Mustika Ningrum
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 2 No. 1 (2025): Februari : Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v2i1.506

Abstract

This article discusses the phenomenon of prosumption and commodification in the context of online media platforms. By leveraging digital technology and the internet, online media not only transforms the patterns of information consumption but also involves audiences in the content production process. This phenomenon creates a new form of capitalism, known as prosumer capitalism, where the boundaries between producers and consumers become blurred. Online media exploits user-generated content without providing adequate compensation, turning it into a commodity that supports media operations. The commodification process involves content, audiences, and workers through various strategies, including clickbait, social media integration, and community-based marketing. This article highlights the social, economic, and exploitative impacts of these practices while emphasizing the potential for further transformation with the advancement of digital technology.
Media-based Youth Sexual Violence Prevention Education in Panti Village, Panti Subdistrict, Jember Regency: Edukasi Pencegahan Kekerasan Seksual Pada Remaja Berbasis Media di Desa Panti, Kecamatan Panti, Kabupaten Jember Yeni Astuti, Soekma; Aji, Fajar; Aris Kartika, Bambang; Umniyyah, Zahratul; Dewi, Agustina; Mustika Ningrum, Rara
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 2 No. 2 (2024): November 2024
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v2i2.210

Abstract

Nowadays, society is presented with rampant cases of sexual harassment and violence. Teenagers are one of the categories of victims, so it is important to make serious prevention efforts so that the chain can be broken. Counseling activities are aimed at educating adolescents about sexual violence, how it occurs, the causes and consequences caused, how prevention efforts to reporting mechanisms for victims. Looking at the situation in the field, many teenagers do not understand the dangers of sexual violence, especially media-based violence, so this service is deemed necessary. Implementers together with partners agreed to carry out these activities with the aim of educating the community, especially teenagers who use active gadgets to avoid media-based sexual harassment and violence and know things that endanger themselves. This service broadly wants to create an environment that is safe, comfortable and free from sexual violence and is able to place Panti village as a gender-friendly village. To achieve this big goal, the main activities that will be carried out are: 1). Education on the dangers of sexual violence in general 2). Socialization of the legal umbrella of sexual violence, 3) Media-based sexual violence, and 4) Anticipation of sexual violence and protection efforts for victims.
Peran Mise-En-Scene Terhadap Proses Efikasi Diri Tokoh Chiron dalam Film Moonlight: The Role of Mise-en-scene to the Chiron Character Self-Efficacy Process in Moonlight Film Rinaldo, Afrizal; Rozi, Romdhi Fatkhur; Ningrum, Rara Mustika
ROLLING Vol. 7 No. 2 (2024): ROLLING Volume 7 Nomor 2 Tahun 2024
Publisher : Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/rolling.v7i2.22653

Abstract

Abstract This research discusses the role of mise-en-scene in the process of self-efficacy of Chiron's character in Moonlight. The purpose of this research is to describe the role of the mise-en-scene in the visual aspect of Chiron's self-efficacy process. The data of this study were studied using Bordwell and Thompson's mise-en-scene theory, as well as Albert Bandura's observational learning which focuses on aspects of mise-en-scene (settings, costumes and make-up, lighting, as well as characthers and their movements) and the four forming factors of selff efficacy (mastery of experience, social modeling, social persuasion, and physical and emotional conditions). The results of the data analysis conclude that there are eleven scenes with mise-en-scene aspects that support the formation of the chiron character's self-efficacy process in the three story stages. Social modeling, social persuasion, and physical and emotional conditions occur in the first to third stages, while mastery of experience only occurs in the third stage. Keywords: Moonlight Film, Mise-en-scene, Self efficacy
Enhancing Children's Creativity Through Art-Craft Training: Peningkatan Kreativitas Anak Melalui Pelatihan Seni Kriya Deddy Suprapto; Sokema Yeni Astuti; Rara Mustika Ningrum; Fina Zahra
Journal of Community Empowerment for Multidisciplinary (JCEMTY) Vol. 3 No. 2 (2025): November 2025
Publisher : KHD Production

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53713/jcemty.v3i2.499

Abstract

Developing creativity in elementary school children is a crucial investment in developing individuals who are not only academically competent but also adaptive and innovative in the future. Crafts, particularly the creation of works from recycled materials such as used bottles, serve as an effective medium for nurturing children's creativity by engaging them in transforming waste into functional and aesthetic visual representations. This process not only improves motor skills but also stimulates holistic cognitive, affective, and psychomotor development, while fostering environmental awareness.This community service activity aimed to enhance the creativity of elementary school children through recycling-based art craft training. The training was conducted for two days at SDN 4 Kebonsari, Kebonsari District, Jember Regency, involving 30 students from grades 4-6. The method used was educative-participatory, focusing on idea exploration and art creation from used bottles. Evaluation was carried out using an assessment rubric measuring four aspects of creativity: fluency, flexibility, originality, and elaboration. The results showed a significant increase in all aspects, with the highest average increase in flexibility. This activity also increased children's intrinsic motivation to create and awareness of the importance of recycling. Recycling-based art craft training is effective as a medium for stimulating the creativity of elementary school children.
Peningkatan Kapasitas UMKM “Sedekat Kopi” melalui Pelatihan Pembuatan Konten Iklan Media Sosial di Kabupaten Jember Deddy Suprapto; Mustika Ningrum, Rara; Rania Nur Latifa; Yesita Mandasari
Journal of Golden Generation Abdimas Vol. 2 No. 1 (2026): Maret 2026 : Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i1.447

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas UMKM “Sedekat Kopi” di Kabupaten Jember melalui pelatihan pembuatan konten iklan media sosial. Permasalahan utama mitra meliputi keterbatasan literasi digital, kurangnya keterampilan produksi konten kreatif, serta belum optimalnya pemanfaatan media sosial sebagai sarana promosi. Metode yang digunakan adalah pendekatan edukatif-partisipatif melalui pelatihan dan pendampingan praktik langsung meliputi fotografi produk, pembuatan video promosi, serta penulisan caption persuasif. Data dikumpulkan melalui observasi, dokumentasi, wawancara, dan kuesioner, kemudian dianalisis secara deskriptif kualitatif dan kuantitatif sederhana. Hasil kegiatan menunjukkan adanya peningkatan kompetensi mitra dalam perencanaan konten, teknik fotografi, produksi video pendek, serta penyusunan pesan promosi yang lebih komunikatif. Selain peningkatan keterampilan teknis, kegiatan ini juga meningkatkan kepercayaan diri mitra dalam memproduksi konten iklan secara mandiri. Program ini berkontribusi pada penguatan kapasitas promosi digital UMKM sektor kuliner berbasis kopi dan berpotensi direplikasi pada UMKM sejenis.
Co-Authors agustina dewi Aris Kartika, Bambang Deddy Suprapto Fajar Aji, Fajar Fina Zahra Rania Nur Latifa Rinaldo, Afrizal Romdhi Fatkhur Rozi Sokema Yeni Astuti umniyyah, zahratul Yeni Astuti, Soekma Yesita Mandasari