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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Kajian dan Penelitian Umum Pusat Publikasi Ilmu Manajemen Ihsanika : Jurnal Pendidikan Agama Islam
Muhammad Sinar Randi
Unknown Affiliation
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Kajian dan Penelitian Umum

 1 
Penerapan digital marketing dalam pemasaran snack basreng di kampus UIN Sumatera Utara Muhammad Sinar Randi; Nur Hijryati Waisa; Salsabila Aulia; Winy Wiranti; Astrid Natasya
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 6 (2024): Desember : Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i6.1401

Abstract

This study aims to analyze the application of digital marketing in marketing basreng snacks in the UIN Sumatera Utara Campus environment. Qualitative descriptive methods are used to document the marketing process from purchasing raw materials to distribution. With a capital of IDR 70,000.00, which includes raw materials of IDR 55,000.00 and plastic packaging of IDR 15,000.00, the business actor produces 17 packages of basreng weighing 250 grams per package. With a selling price of IDR 8,000.00 per package, the income reaches IDR 136,000.00, resulting in a net profit of IDR 66,000.00. Promotion is carried out through social media WhatsApp and Instagram. WhatsApp is used to reach direct contacts, while Instagram expands the reach of consumers through photo uploads and stories features. Transactions are carried out via Cash on Delivery (COD) in the campus environment, facilitating interaction with consumers. The results show that digital marketing increases sales at a low cost. Marketing diversification to e-commerce platforms is recommended to expand market reach and support business sustainability.
Strategi Pemasaran Berbasis Online untuk Meningkatkan Penjualan Kue Soes di Kampus Muhammad Sinar Randi; Andriani Marshanda Lubis; Ririn Marheni BR Barus; Sarina Wahyuni; Seri Rezjeki Wardani Tamba
Jurnal Kajian dan Penelitian Umum Vol. 3 No. 1 (2025): Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v3i1.1515

Abstract

Soes cake has several advantages that make it attractive as a product to be marketed on campus. This study aims to analyze and design an online-based strategy. The research method used in this study is a mixture, which combines qualitative and quantitative approaches, namely practical soes can be consumed easily both while studying or relaxing, various flavors, affordable prices. Online-based marketing has become one of the most effective strategies in today's digital era. Online marketing strategies can help increase product accessibility, attract new customers and increase sales. This study aims to analyze and design an effective online-based marketing strategy to increase sales of soes cake on campus. The author routinely shares information about the latest products, special offers and even soca recipes to attract the attention of student group members as target consumers. Soes cakes generally have the characteristics of taste references.
Co-Authors Andriani Marshanda Lubis Anggi Annisa Pohan Astrid Natasya dinda salsabila Faisa Rahma Safira Siregar Iis Rosidah Irda Wahyuni Juni Hati Hangoluan Nabila Dwirizki Handayani Najwa Dwi Aprillia Nita Hayati Nur Hijryati Waisa Putri Amelia Rahmania Hasibuan ririn Marheni Br Barus Salsabila Aulia Sarina Wahyuni Seri Rezjeki Wardani Tamba Siti Aisyah Winy Wiranti