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All Journal Jurnal Akademik Pengabdian Masyarakat International Journal of Education, Vocational and Social Science International Journal of Economics, Business and Innovation Research
Makmun Riyanto
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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INKUBASI BISNIS RUMAHAN IBU-IBU PKK KELURAHAN PETERONGAN SEMARANG MELALUI PEMBERDAYAAN DAN PEMBENTUKAN KELOMPOK USAHA BERSAMA SEBAGAI PENOPANG EKONOMI KELUARGA Malebra, Irawan; Umar Farouk; Nur Rini; Sugiyanta Sugiyanta; Sandi Supaya; Paniya Paniya; Sri Wahyuni; Sri Eka Sadriatwati; Makmun Riyanto
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2024): Mei : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i3.2138

Abstract

The partners in this community service programme are PKK women of Peterongan Village, South Semarang. The objectives of this community service programme are to form a joint business group, improve business management skills, improve skills in making snacks, and increase family income. Partners in this activity are a group of PKK Peterongan mothers who have free time at home with busy taking care of children and family. Household income is not sufficient to meet the needs, so additional income is needed. The problems in the partners are that a joint business group has not been formed, the entrepreneurial spirit still needs to be developed, the skills of managing a business, making snacks, family income still needs to be increased. From these problems, the solution agreed upon by the partners is the formation of a joint business group, development of entrepreneurial spirit, training and practice in making business plans, making snack products. The output target in this programme is the formation of a joint business group, the entrepreneurial spirit increases 100%, the skills in making business plans increase 100%, the skills in making snack products increase 100%, the family income increases 10% per capita in each family.
The Role Of Marketing Entrepreneurial Capability Model In Creating Young Entrepreneurs Wibowo, Bagus Yunianto; Andi Setiawan; Makmun Riyanto; Noor Suroija; Sandi Supaya
International Journal of Education, Vocational and Social Science Vol. 3 No. 02 (2024): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v3i02.834

Abstract

Higher education plays a crucial role in fostering young entrepreneurs in Indonesia. The HIEs program has made entrepreneurship its flagship profile to transform the job-seeking culture into a job-creating culture. However, the unemployment rate of graduates continues to rise. Therefore, this study aims to find a solution through the Marketing Entrepreneurial Capability (MECA) model rooted in the Resource-Advantage (R-A) theory. A survey was conducted among 241 entrepreneurial students in Central Java using a questionnaire as a data collection tool. Structural equation modeling techniques were employed to test the reliability and validity of the model. The study's results are expected to contribute to addressing the issue of graduate unemployment by enhancing students' entrepreneurial skills. This research presents a policy model that could serve as a foundation for research and policy-making in higher education in Central Java. The model aims to enhance the connection between the role of higher education and the development of young entrepreneurs (start-ups) by emphasizing Marketing Entrepreneurial Capability (MECA) as a crucial factor. Key Words: Market Orientation, Marketing Entrepreneurial Capability, Product Customization, Service-Offering Customization, Entrepreneurial Performance
Leveraging TERM for Sustainable Entrepreneurial Growth in Higher Education Institutions Jati Nugroho; Rif’ah Dwi Astuti; Sri Wahyuni; Saptianing; Makmun Riyanto
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2039

Abstract

Higher education institutions play a pivotal role in shaping the next generation of entrepreneurs. This article explores how the Techno-Entrepreneurial Relationship Marketing (TERM) model can be leveraged to foster sustainable entrepreneurial growth among students. Drawing on a mixed-methods study involving 150 student entrepreneurs in Central Java, the research examines the impact of TERM on marketing performance and competitive advantage. The study highlights the critical role of digital tools, entrepreneurial orientation, and proactive customer engagement in building resilient, market-oriented businesses. The findings reveal that students who effectively utilize digital technologies such as social media, customer relationship management (CRM) systems, and data analytics achieve superior marketing performance, customer loyalty, and long-term business sustainability. Moreover, the research emphasizes the importance of integrating TERM into educational curricula to prepare students for the challenges of a rapidly evolving digital economy. This paper concludes with practical recommendations for educators, policymakers, and student entrepreneurs on how to incorporate TERM into business training programs, thereby enhancing the digital competitiveness and entrepreneurial resilience of future business leaders. These insights are particularly relevant for institutions seeking to develop the next generation of innovative, tech-savvy entrepreneurs.
Co-Authors Andi Setiawan Astuti, Rif'ah Dwi Bagus Yunianto Wibowo, Bagus Yunianto Jati Nugroho Malebra, Irawan Noor Suroija Nur Rini Paniya Paniya Sandi Supaya Saptianing Sri Eka Sadriatwati Sri Wahyuni Sugiyanta Sugiyanta Umar Farouk