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All Journal Budimas : Jurnal Pengabdian Masyarakat Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ekonomika Dan Bisnis International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Jurnal Sains Terapan Pariwisata Jurnal Cendekia Ilmiah
Yanti, Ni Kadek Winda
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Veterinary Other

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Daya Tarik Produk Lokal: Otentisitas dan Pengalaman di Nyeduh Kopi Kurniawan, Veronika Helen; Yanti, Ni Kadek Winda
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 6 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i6.3863

Abstract

The increasing competition within the coffee shop industry requires businesses to build a strong brand image, offer appealing product variations, and highlight local authenticity as a distinguishing value. Although local coffee shops continue to grow rapidly, empirical studies examining how these factors influence repurchase intention remain limited, indicating the need for further investigation. This study aims to analyze the influence of brand image, product diversification, and local authenticity on repurchase intention, as well as to examine whether customer experience moderates these relationships. A quantitative approach was employed using purposive sampling. A total of 170 respondents who had made purchases at Nyeduh Kopi Tabanan participated in the survey. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the direct relationships among variables and the moderating effect of customer experience. The findings reveal that brand image, product diversification, and local authenticity have a positive and significant influence on repurchase intention. In addition, customer experience strengthens the relationships between brand image and repurchase intention, as well as between local authenticity and repurchase intention, but does not moderate the effect of product diversification. These results emphasize the importance for local coffee shops to reinforce brand identity, expand relevant product variations, and consistently highlight local values. Enhancing customer experience also serves as a key strategy to foster positive consumer perceptions and increase the likelihood of repeat purchases.
Pengaruh Green Marketing dan Green Awareness terhadap Keputusan Pembelian Produk The Body Shop di Bali yang Dimediasi oleh Green Brand Image Permatasari, Ni Putu Mirna; Pratiwi, Nuning Indah; Wisudawati, Ni Nyoman Sri; Yanti, Ni Kadek Winda
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.2013

Abstract

The cosmetics sector ranks among the foremost generators of plastic waste globally, encompassing Indonesia as well. In Bali, despite the enforcement of plastic reduction policies, inorganic waste continues to pose a formidable challenge. This research seeks to examine the impact of sustainable marketing and environmental consciousness on purchase intentions for The Body Shop products in Bali, positioning green brand perception as the mediating factor. Employing a quantitative approach, questionnaires were distributed to 170 participants selected via purposive sampling. The gathered data underwent analysis using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) via SmartPLS software. Findings reveal that decisions to acquire eco-friendly products are predominantly shaped by green brand image, surpassing the direct effects of sustainable marketing or environmental awareness. Furthermore, eco-brand perceptions effectively act as a bridging mechanism, connecting environmentally focused marketing strategies and green awareness to consumers' buying decisions. In conclusion, firms are urged to prioritize the cultivation of a robust, credible image of ecological responsibility, beyond mere promotional efforts, to drive authentic consumer purchasing actions.
Co-Authors Gayatri, Ni Nyoman Putri Hanggadwipa, Rangga Aditya Kale, Gloria Velove Kurniawan, Veronika Helen Latupeirissa, Jonathan Jacob Paul Made Srinitha Millinia Utami Mahadewi, Ni Nyoman Tri Nareswari, Made Jasmine Regita Ni Nyoman Sri Wisudawati Ni Wayan Widhiasthini Nuning Indah Pratiwi Nyoman Sri Subawa Permatasari, Ni Putu Mirna Pika, Putu Ayu Titha Paramita Pika, Putu Titha Paramitha Pramana, Ida Bagus Gde Agung Yoga Pramana, Ida Bagus Gde Agung Yoga ana Pratiwi, Kadek Ayu Dewi Prayoga, Setiawan Hadi Septiadji, Rudi Rindang Setiawan, I Made Dedik Shantika, Budi Tanjaya, Tiffany Wijaya, I Nyoman Cahyadi Wisudawati, Nyoman Sri Yusnny, Bella Desita