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All Journal YUME : Journal of Management Budimas : Jurnal Pengabdian Masyarakat Jurnal Bali Membangun Bali Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Ekonomika Dan Bisnis International Journal of Applied Sciences in Tourism and Events International Journal of Green Tourism Research and Applications Jurnal Sains Terapan Pariwisata J-CEKI
Yanti, Ni Kadek Winda
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Veterinary Other

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Transformasi Model Bisnis GBE Silver Class Taro Menuju Wisata Edukasi Berbasis Kearifan Lokal Ardita, I Wayan; Yanti, Ni Kadek Winda
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.10762

Abstract

This study aims to describe and analyze the business model transformation process of GBE Silver Class Taro from a conventional silver craft business into an educational tourism destination, identify supporting and hindering factors, and analyze the role of local wisdom in creating added value and tourism appeal. This research uses a descriptive qualitative method. Data collection was carried out through observation, in-depth interviews, and documentation. Research informants were selected purposively, consisting of the owner, artisans, tour guides, domestic and foreign tourists, and local residents. The data analysis technique used the Miles & Huberman interactive model (data reduction, data display, and conclusion drawing). The results show that GBE Silver Class successfully transformed from a product-based business model to an experience-based one (experiential tourism). This process was supported by the strength of local wisdom (Tri Hita Karana philosophy), community support, and digital marketing adaptation. Hindering factors include limitations in human resource communication skills and tourism market fluctuations. Local wisdom became the main competitive advantage, providing authentic value and market differentiation. The GBE Silver Class transformation model can serve as a reference for other SMEs in Bali in developing creative tourism that integrates cultural values, local economic empowerment, and sustainability.Keywords: business model transformation, educational tourism, local wisdom, gbe silver class, sme.Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis proses transformasi model bisnis GBE Silver Class Taro dari usaha kerajinan perak konvensional menjadi destinasi wisata edukasi, mengidentifikasi faktor pendukung dan penghambat, serta menganalisis peran kearifan lokal dalam menciptakan nilai tambah dan daya tarik wisata. Penelitian ini menggunakan metode kualitatif deskriptif. Pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Informan penelitian dipilih secara purposif, terdiri dari pemilik, pengrajin, pemandu wisata, wisatawan domestik dan mancanegara, serta masyarakat lokal. Teknik analisis data menggunakan model interaktif Miles & Huberman (reduksi data, penyajian data, dan penarikan kesimpulan). Hasil penelitian menunjukkan bahwa GBE Silver Class berhasil bertransformasi dari model bisnis berbasis produk menjadi berbasis pengalaman (experiential tourism). Proses ini didukung oleh kekuatan kearifan lokal (falsafah Tri Hita Karana), dukungan masyarakat, dan adaptasi pemasaran digital. Faktor penghambat yang muncul antara lain keterbatasan kemampuan komunikasi sumber daya manusia serta fluktuasi pasar pariwisata. Kearifan lokal menjadi keunggulan kompetitif utama yang memberikan nilai autentik dan diferensiasi pasar. Model transformasi GBE Silver Class dapat menjadi rujukan bagi UMKM lain di Bali dalam mengembangkan wisata kreatif yang mengintegrasikan nilai budaya, pemberdayaan ekonomi lokal, dan prinsip keberlanjutan. Kata kunci: transformasi model bisnis, wisata edukasi, kearifan lokal, GBE Silver Class, UMKM.
Public Relations dan Community Engagement dalam Mempromosikan Wisata Konservasi Penyu di Serangan, Denpasar Selatan Septiana, Ni Putu Devi; Yanti, Ni Kadek Winda
Bali Membangun Bali: Jurnal Bappeda Litbang Vol 6 No 3 (2025): Desember 2025
Publisher : Badan Riset dan Inovasi Daerah Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51172/jbmb.v6i3.479

Abstract

Purpose: This study aims to analyze the role of public relations (PR) strategies and Community Engagement in promoting turtle conservation tourism at the Turtle Conservation and Education Center (TCEC) in Serangan, South Denpasar. Research methods: The study employed a qualitative descriptive approach using observation, in-depth interviews, and documentation. The research involved TCEC managers, local communities, tourists, and related stakeholders to obtain comprehensive insights into communication practices and community involvement. Findings: The implementation of the Two-Way Symmetrical Communication model by the existing PR practitioner effectively established mutual communication between the conservation institution and the surrounding community. The active participation of local residents in educational programs, digital promotions, and conservation activities significantly increased public environmental awareness and improved TCEC’s image as a sustainable tourism destination. Implication: This study highlights the importance of synergizing communication strategies with community participation to support conservation-based tourism promotion and environmental education.
Daya Tarik Produk Lokal: Otentisitas dan Pengalaman di Nyeduh Kopi Kurniawan, Veronika Helen; Yanti, Ni Kadek Winda
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 6 (2025): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i6.3863

Abstract

The increasing competition within the coffee shop industry requires businesses to build a strong brand image, offer appealing product variations, and highlight local authenticity as a distinguishing value. Although local coffee shops continue to grow rapidly, empirical studies examining how these factors influence repurchase intention remain limited, indicating the need for further investigation. This study aims to analyze the influence of brand image, product diversification, and local authenticity on repurchase intention, as well as to examine whether customer experience moderates these relationships. A quantitative approach was employed using purposive sampling. A total of 170 respondents who had made purchases at Nyeduh Kopi Tabanan participated in the survey. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the direct relationships among variables and the moderating effect of customer experience. The findings reveal that brand image, product diversification, and local authenticity have a positive and significant influence on repurchase intention. In addition, customer experience strengthens the relationships between brand image and repurchase intention, as well as between local authenticity and repurchase intention, but does not moderate the effect of product diversification. These results emphasize the importance for local coffee shops to reinforce brand identity, expand relevant product variations, and consistently highlight local values. Enhancing customer experience also serves as a key strategy to foster positive consumer perceptions and increase the likelihood of repeat purchases.
Co-Authors Ardita, I Wayan Gayatri, Ni Nyoman Putri Hanggadwipa, Rangga Aditya Kale, Gloria Velove Kurniawan, Veronika Helen Latupeirissa, Jonathan Jacob Paul Made Srinitha Millinia Utami Mahadewi, Ni Nyoman Tri Nareswari, Made Jasmine Regita Ni Nyoman Sri Wisudawati Ni Wayan Widhiasthini Nyoman Sri Subawa Pika, Putu Ayu Titha Paramita Pika, Putu Titha Paramitha Pramana, Ida Bagus Gde Agung Yoga Pramana, Ida Bagus Gde Agung Yoga ana Pratiwi, Kadek Ayu Dewi Prayoga, Setiawan Hadi Septiadji, Rudi Rindang Septiana, Ni Putu Devi Setiawan, I Made Dedik Shantika, Budi Tanjaya, Tiffany Wijaya, I Nyoman Cahyadi Wisudawati, Nyoman Sri Yusnny, Bella Desita