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All Journal Jurnal Media Penyiaran Jurnal Ilmu Komunikasi dan Sosial Politik An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi Sinergi : Jurnal Ilmiah Multidisiplin
Iin Soraya
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Religion Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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Journal : An Nafi’

 1 
KREATIVITAS DAN INOVASI REDAKSI @NTVNEWS.ID: KOMODIFIKASI BERITA MENJADI VIDEO PENDEK DI INSTAGRAM Depvia Faizah Tsaniyah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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This study aims to reveal how the creativity and innovation of the @ntvnews.id editorial team play a role in the process of commodifying news into short videos that are adjusted to the characteristics of Instagram social media. Using a descriptive qualitative method, data was obtained through interviews, observations, and documentation. The results of the study show that the editorial team modifies news into interesting visual content that is in accordance with the characteristics of the social media audience. Innovation is seen from the video format, narrative style, and the use of platform algorithms. The division of specialized tasks supports production efficiency. These findings confirm that creativity and innovation are important strategies in maintaining the existence of digital media.
STRATEGI KOMUNIKASI DIGITAL HUMAS MAHKAMAH AGUNG DALAM MEMBANGUN CITRA LEMBAGA PERADILAN MELALUI INSTAGRAM Hikmatul Rafif Hanifah; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 03 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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The decline in public trust toward Indonesia’s judiciary largely driven by corruption scandals involving court officials has underscored the urgent need for the Public Relations division of the Supreme Court of Indonesia (Humas Mahkamah Agung RI) to adopt more effective communication strategies. This research focuses on examining how Humas Mahkamah Agung utilizes social media, specifically the Instagram account @humasmahkamahagung, to build and reinforce a positive image of the judiciary. Employing a qualitative case study approach, data were gathered through interviews, field observations, and supporting documentation. The findings reveal that Instagram serves as a strategic visual communication platform where institutional messages are shared in an organized manner, combining positive storytelling, engaging visuals, and consistent publication schedules. Despite the current limitations in facilitating two-way interactions with the public, this communication approach has successfully contributed to enhancing the public image of the judiciary. Contributing factors to this success include the availability of high- quality visual content and the presence of a professional PR team, while the main challenge remains the limited direct engagement with the public. Ultimately, this research highlights the essential role of digital communication strategies in shaping and maintaining the reputation of public institutions, especially in the era of social media that demands transparency, speed, and responsiveness to evolving legal issues.
REPRESENTASI KEKERASAN DAN DISKRIMINASI RAS DALAM FILM PENGEPUNGAN DI BUKIT DURI Syifa Nadia; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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This study aims to analyze the representation of youth violence and racial discrimination in the film Pengepungan di Bukit Duri (2025) using Charles Sanders Peirce’s semiotic approach. The film highlights complex social issues such as juvenile delinquency, marginalization, and structural violence against the Chinese ethnic minority in Indonesia. Using a descriptive qualitative method, this research identifies and interprets visual signs, dialogues, and narratives that signify violence and discrimination. The findings show that the film represents social disintegration through symbols of physical violence, psychological pressure, and social injustice toward minority groups. This research is expected to contribute to academic discourse in visual communication studies and raise social awareness of discrimination and violence in media.
MAKNA BODY SHAMING PADA FILM 200 POUNDS BEAUTY VERSI INDONESIA (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) Lila Sari Andamaya; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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The phenomenon of body shaming remains widespread in Indonesian society and is often considered normal as a form of humor, even though it has serious psychological impacts on victims. Film, as a medium of mass communication, can represent this phenomenon through scenes, dialogues, and visual symbols. This study aims to examine the meaning of body shaming in the Indonesian version of 200 Pounds Beauty using Charles Sanders Peirce’s semiotic theory. The research employs a descriptive qualitative method with a constructivist paradigm. Data were collected through observation, documentation, and literature review. From 48 observed scenes, 10 scenes containing signs of body shaming were selected for further analysis. The analysis shows that body shaming in the film encompasses five elements: social cognition, self-evaluation, emotional, behavioral, and psychological. The findings highlight that the film not only reflects narrow beauty standards but also illustrates the profound social and psychological impacts experienced by victims of body shaming.
PERAN TIM KREATIF DALAM PROSES PRODUKSI POGRAM ACARA HALO DOKTER DI TVRI DALAM MENINGKATKAN EKSISTENSI PROGRAM Diyas Aenur Ropiq; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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TVRI stands for Televisi Republik Indonesia, which is Indonesia’s national public broadcasting institution owned by the government. This study aims to explore and analyze the role of the creative team in the production process of the Halo Dokter program on TVRI, as well as its contribution to enhancing the program's existence amid the competitive television industry. This research uses a qualitative descriptive method with data collected through interviews, observations, and documentation. The findings show that the creative team plays a crucial role in every stage of production, including pre-production, production, and post-production. In the pre-production phase, the team is responsible for idea generation, content planning, and scriptwriting. During the production stage, they ensure that the execution of the concept aligns with the plan while maintaining visual and narrative quality. In the post-production stage, they are involved in editing and evaluation processes for continuous improvement. The active and innovative role of the creative team has proven to enhance the appeal and relevance of the Halo Dokter program in the eyes of the audience, thus increasing its existence as an informative and trusted educational program.
STRATEGI KOMUNIKASI KLINIK UTAMA LAVALEN MEDICA DALAM MEMBANGUN BRAND AWARENESS MELALUI INSTAGRAM Angel Nabella Sydney Potonengan; Iin Soraya; Yogi Ariska
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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This research aims to explore the communication strategy implemented by Lavalen Medica, a regenerative health clinic, in building brand awareness through Instagram. Lavalen Medica focuses on stem cell-based treatment services, which are still relatively new, complex, and high-cost in Indonesia. Therefore, an educational communication approach is necessary to foster public trust. This study uses a descriptive qualitative method with data collected through in-depth interviews with internal teams responsible for managing digital communication. The findings show that Lavalen’s communication strategy includes fact finding, content planning, implementation using various Instagram features (feed, reels, stories, and Meta Ads), and regular evaluation through Meta dashboard and Instagram Insights. This strategy has proven effective in enhancing brand recognition, increasing audience engagement, and shaping a positive perception of Lavalen Medica as a modern and trusted health service provider.
Co-Authors Ade Irmayanti Adnan Aditiyana Akmal Rizieq Fauzi Angel Nabella Sydney Potonengan Ario Bimo Adipura Atik Bagus Hajianto Cindya Yunita Pratiwi Depvia Faizah Tsaniyah Diyas Aenur Ropiq Earth Yakhin Da’boas Abedneju Lasut Eka Sapta Apriatna Fauziah Rahmawati Faza Sava’Atul Ulya Ganjar Wibowo Hikmatul Rafif Hanifah Imsar Gunawan Kharlina Oktaviani Lila Sari Andamaya Manik Sunuantari Mario Komarindo Saputra Oktaviana Puspitasari Rifaldy Rios Wanadri Sarah Rizqi Aprilia Sari Ekowati Sari Ekowati Hadi Sari Ekowati Hadi3 Shelomitha Anjani Syarafi Dwi Mansuri Syifa Nadia Tin Ayu Amilya Ainun Nisya Yogi Ariska Zuchril Bintang Luberta