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Journal : Journal of Asian Islamic Educational Management

The Role of Interpersonal Communication in Improving the Quality of Learning in Islamic Boarding Schools Shulhani, Rahmat; Paiman, Paiman
Journal of Asian Islamic Educational Management (JAIEM) Vol 2, No 2 (2024)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v2i2.561

Abstract

This article discusses the role of interpersonal communication in improving the quality of learning at Nurul Jadid Islamic Boarding School. This study uses a qualitative approach with a case study design to understand the interactions between caregivers, foster parents, and students and the challenges faced in communication. The study's results indicate that effective communication, which is informal and open, greatly influences students' learning motivation and character development. Caregivers and foster parents who can build close relationships with students can create a conducive learning atmosphere so students feel appreciated and more active in learning. However, obstacles, such as differences in perception and cultural factors, can reduce communication effectiveness. These findings emphasize the importance of developing interpersonal communication skills to support improving the quality of education in Islamic boarding schools. This study is expected to provide caregivers and foster parents insight into creating a better learning environment.
Integrating Technology-Based Public Relations to Improve Brand Identity in Islamic Boarding Schools Maulana, Muhammad Zaki; Mannan, Ahmad Faidul; Shulhani, Rahmat; Baharun, Hasan; Supardi, Supardi
Journal of Asian Islamic Educational Management (JAIEM) Vol 3, No 1 (2025)
Publisher : Gemilang Maju Publikasi Ilmiah (GMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53889/jaiem.v3i1.586

Abstract

This study aims to analyze how the optimization of publication media and public relations (PR) strategies contributes to enhancing perceived quality and brand association at Nurul Jadid Islamic Boarding School. Information was obtained through document analysis, in-depth interviews with public relations managers, and direct observation of institutional communication activities using a qualitative case study methodology. The findings reveal that the strategic use of electronic Word of Mouth (e-WoM), targeted sales promotions, and symbolic interaction through social media platforms significantly improve stakeholders' perceived quality of the institution. Furthermore, the brand link is successfully reinforced by PR techniques aimed at building a favourable corporate image and enhancing brand loyalty among students and the local community. The study concludes that integrated, media-based public relations strategies are instrumental in building institutional credibility and public trust. These findings highlight the importance of adopting ethically grounded, technology-integrated PR approaches and recommend the development of a symmetrical two-way communication model to sustain the positive image and long-term relevance of Islamic boarding schools in the digital era.