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All Journal Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Room of Civil Society Development Room of Civil Social Development
Cahyono, Irfan
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Room of Civil Social Development

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Empowering Baturiti MSMEs through Website Integration and Social Media Marketing Strategies Wicaksana, GDA; Cahyono, Irfan; Sudrajat, Kadek; Suprihatin, Yeni
Room of Civil Society Development Vol. 4 No. 3 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.573

Abstract

Digital transformation plays a critical role in supporting the sustainability and competitiveness of local enterprises in rural and tourism-based regions. This study explores the development of a digital platform designed to enhance the marketing capacity of Micro, Small, and Medium Enterprises (MSMEs) in Baturiti Village, Bali. In response to limited digital visibility and market access among local entrepreneurs, a website was created to serve as a centralized platform that integrates business profiles, product galleries, WhatsApp communication, and Google Maps navigation. Using a descriptive qualitative approach, the research involved five selected MSMEs representing various sectors such as traditional food, retail, and crafts. The findings indicate that the platform effectively supported MSME digitalization through three core strategies: digital marketing integration, product quality presentation, and product diversification. The website not only increased visibility and customer engagement but also fostered community-based empowerment and collaboration. This model offers practical insights into how localized digital tools can bridge the digital divide and support inclusive economic development in rural tourism areas.
Co-Authors Bohm, Fabian Lovas, Tibor MANDALA, I Gusti Ngurah Agung Kepakisan Ngurah Gede Dwi Mahadipta Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari PARAMITA, Ni Kadek Ayu Pradnya Pranajaya, I Kadek Prasiani, Ni Komang Pratama, Gede Yudha Anugerah Pratama, Putu Yogi Agustia Putu Yudha Asteria Putri Sudrajat, Kadek Suprihatin, Yeni WIBAWA, Ida Bagus Surya Wicaksana, GDA WICAKSANA, Gede Dharma Arya WIRATAMA, Dhanendra