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All Journal MANAGERIA: Jurnal Manajemen Pendidikan Islam Communautaire: Journal of Community Service Journal of Educational Management Research JPMI Ma'arif Journal of Education, Madrasah Innovation and Aswaja Studies Jurnal Pengabdian kepada Masyarakat IPTEKS Education and Sociedad Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Wiwik Wida Farwati
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Journal of Educational Management Research

 1 
Strategic Approaches to Islamic School Marketing in Predominantly Non-Muslim Regions Farwati, Wiwik Wida
Journal of Educational Management Research Vol. 3 No. 2 (2024)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v3i2.422

Abstract

The research objectives in this study provide strategies in overcoming Islamic school marketing in a non-Muslim society. The object of this research is located at madrasah which operates in a non-Muslim community. The method used in this research is qualitative with a phenomenological approach. While collecting this data by means of observation, interviews and documentation. The data obtained were analyzed using an interactive model. This data analysis model consists of: data reduction, data presentation and conclusion drawing. The results of the discussion of this study are the Perceptions of Non-Muslim Communities towards Islamic Schools, namely that non-Muslim communities often have negative perceptions of Islamic schools due to fears of discrimination and lack of correct information, the influence of Social Media in Marketing Islamic Schools, namely social media plays an important role in providing relevant and reliable information for parents, as well as assisting schools in delivering their marketing messages more effectively and inclusively, and Collaboration between schools is very influential in increasing understanding and respect for differences, which shows the effectiveness of collaborative projects in reducing conflict and improving relationships between students.
Principal Instructional Leadership in Building a Religious School Culture for Students’ Character Development Farwati, Wiwik Wida
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1597

Abstract

This study examines how instructional leadership enacted by madrasah principals strengthens students’ religious character in Islamic primary education. The erosion of religious values among students in the context of globalization and digital culture presents a critical challenge for Islamic schools. Prior studies indicate that character education initiatives often remain fragmented and insufficiently integrated into school culture. This research employed a qualitative case study design at MI Hamzanwadi NW Gelogor, utilizing semi-structured interviews, observations, and document analysis. Data were analyzed through data condensation, display, and verification to ensure analytical rigor. The findings indicate that strengthening religious character begins with participatory program planning informed by contextual needs and collective teacher involvement. Exemplary leadership practices, particularly the principal’s direct engagement in daily religious activities, serve as a key mechanism for internalizing values. Continuous supervision and reflective evaluation further support program sustainability and teacher commitment. These interconnected practices foster a coherent religious school culture that embeds Islamic values into students’ everyday experiences. The study contributes theoretically by framing religious character education as an organizational process mediated by instructional leadership and offers practical guidance for strengthening leadership capacity in Islamic schools. Future research is recommended to employ comparative and longitudinal designs across diverse educational contexts.
Co-Authors Afif Fariqi Alfilail, Nur Arie Cahyani Febriyanty, Ni Putu Karinina Fitri Nabila Lestari, Ayu Ambang M. Adi Kulsum Memy Wardani Elthia Moh Romzi Nabila, Fitri Nur Alfilail Ridha Nurul Hayati Rosidah Alawiyah Saputra, Sahdan Sholeh Siswanto Wiya Suktiningsih