Garuda - Garba Rujukan Digital

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All Journal Aptisi Transactions on Management Jurnal Manajemen Retail Indonesia (JMARI) Journal Of Human And Education (JAHE) Universal Raharja Community (URNITY Journal) Journal of Social Science and Business Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity

Wandanaya, Anita Bawaiqki

Unknown Affiliation

Author-ID : 1227704

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 9 Documents Claim Missing Document

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Articles

Pemetaan Bibliometrik Studi Kelayakan Bisnis: Tren dan Pendekatan Terkini bagi Keberlanjutan Bisnis (2019-2023) Sunarjo, Richard Andre; Delila Delima, Eva Lisna; Gulo, Nitema; Wandanaya, Anita Bawaiqki; Partogi, Chris
Jurnal Manajemen Retail Indonesia (JMARI) Vol. 5 No. 2 (2024): Jurnal Manajemen Retail Indonesia
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/jmari.v5i2.3460

Di era globalisasi yang berubah dengan cepat, inovasi dan kemajuan ekonomi semakin didorong oleh kewirausahaan. Dengan menggunakan metode bibliometrik, penelitian ini mencoba menyelidiki dinamika terkini dalam bidang studi kelayakan usaha. Metode ini memudahkan untuk memahami pola penerbitan, kemitraan penulis, dan kontribusi penting yang dibuat baru-baru ini terhadap literatur manajemen. Panel pencarian Scopus di Publish or Perish menyediakan data untuk penelitian ini, termasuk artikel yang diterbitkan antara tahun 2019 dan 2023. Perangkat lunak VOSviewer digunakan untuk penyelidikan guna memetakan hubungan antara topik dan jaringan kolaborasi. Temuan ini menunjukkan peningkatan signifikan dalam publikasi mengenai studi kelayakan bisnis, dan kata kunci yang paling populer adalah ”system”, ”analysis, dan ”approach” Sepuluh cluster utama diidentifikasi melalui pemetaan; analisis jaringan mengungkapkan hubungan yang kuat antara penulis dan institusi, sedangkan analisis kepadatan mengidentifikasi domain penelitian yang belum dieksplorasi, yaitu “hybrid approach” (pendekatan hybrid) sebagai aspek tambahan dalam studi kelayakan sebagai strategi keberlanjutan suatu bisnis. Penelitian ini diharapkan dapat memberikan informasi mendalam kepada para praktisi dan akademisi sehingga dapat membantu mereka membuat rencana perusahaan yang lebih kreatif dan sukses. Studi ini juga memberikan saran untuk penelitian tambahan, seperti memperluas kumpulan data dan menggunakan teknik analisis yang lebih menyeluruh.

Peningkatan Kapabilitas Pelaku UKM dengan Pelatihan Digitalisasi dan Komunikasi Efektif : Penelitian Aulia, Muhammad Reza; Kusnadi, Iwan Henri; Wandanaya, Anita Bawaiqki; Zakhra, Aminatus; Mustafa, Fahrina; Muliyani, Nani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1400

UKM selama ini dikenal sebagai tulang punggung perekonomian, namun, arus globalisasi dan transformasi digital telah mengubah peta persaingan bisnis secara signifikan. Dengan kapabilitas yang baik, pelaku UKM akan lebih siap untuk berinovasi, memberikan layanan yang lebih berkualitas, dan mengambil keputusan bisnis yang berbasis data dan analisis yang akurat. Tentu saja, upaya ini tidak bisa dilakukan sendiri. Memahami bahwa peningkatan kapabilitas UKM sangat krusial, baik bagi individu yang terlibat di dalamnya maupun bagi UKM sebagai entitas yang menopang perekonomian nasional, maka diselenggarakanlah seminar nasional pengabdian kepada masyarakat. Kegiatan ini bertujuan untuk merumuskan dan mengeksplorasi solusi secara terstruktur guna memperkuat kapasitas pelaku UKM, khususnya melalui pelatihan terkait digitalisasi dan pengembangan komunikasi yang efektif. Kesimpulan dari kegiatan pengabdian masyarakat ini adalah pelatihan digital dan kemampuan komunikasi yang efektif merupakan dua elemen penting yang saling melengkapi dalam meningkatkan kapabilitas pelaku Usaha Kecil dan Menengah (UKM). Pelatihan digital membekali pelaku UKM dengan keterampilan teknologi yang dibutuhkan untuk mengelola bisnis secara lebih efisien, memperluas jangkauan pasar, serta beradaptasi dengan pesatnya perkembangan dunia digital.

Peran Teknologi Dan Digitalisasi Untuk Meningkatkan Performa Organisasi Hernawan, Moch Arif; Wahdiniawati, Siti Annisa; Nurdiani, Tanti Widia; Wandanaya, Anita Bawaiqki; Santoso, Muhammad Hery; Saryanto, Saryanto; Hendra, Hendra; Wahyuningratna, Ratu Nadya
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1843

Kinerja organisasi yang terus meningkat akan mampu menjaga tingkat kompetitif, mampu meningkatkan kepuasan pelanggan dan merebut pangsa pasar, sehingga setiap elemen dari organisasi harus menyadari penting dan urgensinya dari perbaikan dan peningkatan kinerja sebagai individu dan kinerja tim kerja atau departemennya. Teknologi dan digitalisasi dipercaya dan terbukti dapat menciptakan kreativitas dan inovasi, sehingga lahir karya dan sejumah terobosan dari organisasi. Sesi seminar nasional yang membahas dan bertajuk peran teknologi dan digitalisasi dalam meningkatkan performa bisnis dilaksanakan oleh tim dosen pengabdi pada Hari Sabtu, 16 November 2024. Seminar dibawakan oleh delapan dosen pengabdi yang berasal dari berbagai perguruan tinggi di Indonesia. Simpulan adalah organisasi hari ini dihadapkan pada suatu problematika dengan tuntutan untuk mampu bersaing dengan memberdayakan penggunaan teknologi dan digitalisasi. Tidak hanya manajemen puncak yang memiliki peran dan andil dalam meningkatnya kesadaran dan kinerja organisasi, namun pemerintah sebagai regulator dan perguruan tinggi memiliki peran penting dalam mengoptimalkan teknologi dan digitalisasi untuk mencapai keunggulan bersaing melalui peningkatan kinerja organisasi di tanah air.

Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.

The Impact Analysis Of Stock Reminder Of Goods To Quality Company Wandanaya, Anita Bawaiqki; Rahmasary, Dea
APTISI Transactions on Management (ATM) Vol 3 No 2 (2019): ATM (APTISI Transactions on Management)
Publisher : Pandawan

In the development of technology today especially on the needs of information in the business world becomes very important in determining the progress of a company. Where good activity in a company or technology is very determined by the information available. In an enterprise data collection system The current running goods are still using Microsoft Excel to log out and go in goods. The current system still has many shortcomings and disadvantages such as requiring a long time to know the quantity of goods stock because the warehouse admin has to calculate directly the amount of physical stock, the occurrence of the difference The number of goods request with the expenditure of goods due to error calculation by warehouse admin, it takes a long time to make the report of raw material request and expense, causing the company's performance and quality to be Hampered. Based on the problem, it needs a reminder to help the staff admin of the stock to manage the demand and expenditure of raw materials to avoid the difference in stock raw materials.

VIDEO EDUKASI STOP KEKERASAN TERHADAP ANAK SEBAGAI MEDIA INFORMASI PADA DINAS PEMBERDAYAAN PEREMPUAN DAN PERLINDUNGAN ANAK Wandanaya, Anita Bawaiqki; Desrianti, Dewi Immaniar; Yuliana, Lifia
Universal Raharja Community (URNITY Journal) Vol. 2 No. 1 (2022): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

ABSTRACT Almost every time there is violence against children, be it in the family, community, or school environment. Lack of information about violence against children is one of the causes of violence against children. Currently, the delivery of information by the Office of Women's Empowerment and Child Protection in Tangerang City about violence against children is only through socialization and articles on the website, so that messages about violence against children are lacking. This study aims to assist the Office of Women's Empowerment and Child Protection in Tangerang City in conveying information about violence against children through educational videos with animations. The benefit of this research is that the public can better know and understand information about violence against children, so that with this video it can reduce the number of violence against children. The research methods are: Data Collection, SWOT Analysis for writing, and Media Design and Media Production Concepts (KPM), namely: preproduction, production, and post-production. The results of the research are in the form of educational videos to stop violence in children with animations that can help the Office of Women's Empowerment and Child Protection in disseminating information about stopping violence against children so that people realize that violence against children needs to be prevented and eliminated. Keywords : Video Education, Information, Violence in Children, Tangerang City.

Perancangan E-catalog Media Sosial Sebagai Strategi Meningkatkan Penjualan di Teras Spot: Perancangan E-catalog Media Sosial Sebagai Strategi Meningkatkan Penjualan di Teras Spot Wandanaya, Anita Bawaiqki; Desrianti, Dewi Immaniar; Ramadhan, Zakaria
Universal Raharja Community (URNITY Journal) Vol. 2 No. 2 (2022): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Abstrak Usaha Kecil Menengah (UKM) merupakan salah satu bisnis kecil yang memulai suatu usaha baru dengan harapan memperoleh pendapatan yang cukup. Peran UKM di Indonesia selain menyokong bisnis besar juga menciptakan lapangan kerja dengan memperkerjakan 79% angkatan kerja. Namun Pandemi covid 19 memberikan dampak besar bagi penurunan pendapatan usaha kecil. Teras Spot yang merupakan salah satu bisnis kecil bidang kuliner berbentuk coffee shop di Jakarta. Selama ini Teras Spot melakukan upaya promosi menggunakan metode word of mouth untuk mempromosikan produknya namun mengalami penurunan yang cukup signifikan dikarenakan belum banyak dikenal luas untuk dapat bersaing di media sosial. Sebuah brand tentunya memerlukan media penunjang promosi produk mereka dalam bentuk visualisasi yang menarik dan dapat berinteraksi pada khalayak luas. Tujuan dari perancangan katalog media sosial ini memperluas promosi melalui platform media sosial Instagram dan facebook sebagai media penunjang promosinya, diharapkan dapat membantu Teras Spot agar produknya lebih dikenal luas oleh para calon customer, sehingga dapat meningkatkan traffic penjualan serta dapat bersaing dengan kompetitor coffee shop yang ada. Pengumpulan data dilakukan dengan cara kualitatif, sedangkan analisa data menggunakan metode SWOT dan Perancangan Media dan Konsep Produksi Media untuk menghasilkan solusi terbaik dan tepat sasaran bagi masalah yang dihadapi Teras Spot. Kata kunci : Katalog digital, media sosial, promosi

The Influence of Strategic Agility, Dynamic Capabilities, and Business Model Innovation on Sustainable Business Performance of MSMEs Managed by Generation Z Suhara, Ade; Safariningsih, Ratna Tri Hari; Syahviyar, Mirza; Sari, Titis Nistia; Wandanaya, Anita Bawaiqki; Suroso, Amat
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study at hand intends to measure the contribution of strategic agility, dynamic capabilities, and business model innovation, as the main factors, to the sustainable performance of the Millennials or Gen Z led Micro, Small and Medium Enterprises (MSMEs). The research is inspired by the digital economy where small and medium enterprises play an increasingly crucial role, and the youth entrepreneurs need to make their businesses survive in the tough and ever-changing market. The study is conducted using a quantitative explanatory method on a sample of 150 Generation Z MSMEs. Purposive sampling of factors like the time in business, the use of digital technology, and participation in business innovation was the sampling technique used. The questionnaire which was the research instrument underwent validation through item and total score correlation t-test and its reliability was determined by Cronbach's Alpha. Normality, heteroscedasticity, and multicollinearity were tested prior to regression analysis. Multiple linear regression analysis showed that all three independent variables had a positive and significant influence on business performance sustainability. The results of this study provide a substantial contribution to the strategic management of the young generation MSMEs literature. One of the research results is the practical application of the findings for Generation Z MSMEs in terms of their agility strategies, capability development, and business model innovation to ensure their long-term sustainability advice.

The Influence of Digital Transformation, Knowledge Management Practices, and Market Orientation on Business Performance in the Retail Industry Riyanti, Apriani; Hendratni, Tyahya Whisnu; Jefriyanto; Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5190

The study's main purpose is to evaluate how digital transformation, knowledge management practices, and market orientation interact, thereby affecting productivity in the retail industry of Indonesia. The researchers that the rivalries in the retail sector may lead to the question that the companies would be forced to respond technology-wise and market-wise almost instantly to the customer's behavior, in this instance, the customers and marketing strategies changes. The research adopts a quantitative method for collecting data from 150 participants who include operational staff, supervisors, and managers of retailers where digital systems have been installed. The investigators applied the purposive sampling method with the work experience and involvement in the company's digitalization as the criteria. The questionnaire items were subjected to validation for item-total validity plus reliability through Cronbach's Alpha and thereafter went through classical assumptions such as normality, multicollinearity, and heteroscedasticity before being further analyzed by multiple linear regression. The findings show that the performance of retail business is positively and significantly influenced by all three independent variables. The present research, from the theoretical standpoint, contributes to the understanding of retail strategic management and digital transformation in the literature. Moreover, it also paves the way for practice by suggesting that retail firms gradually adopt technology, engage in knowledge management, and improve their market orientation in order to achieve and sustain high business performance.

Co-Authors Akhirianto, Pas Mahyu Delila Delima, Eva Lisna Desrianti, Dewi Immaniar Gulo, Nitema Hendra Hendra Hernawan, Moch Arif Isna Juwita Jefriyanto Kushariyadi Kushariyadi Kusnadi, Iwan Henri Muliyani, Nani Mustafa, Fahrina Nurdiani, Tanti Widia Partogi, Chris Rahmasary, Dea Riyanti, Apriani Safariningsih, Ratna Tri Hari Santoso, Muhammad Hery Sari, Titis Nistia Saryanto Saryanto Siti Annisa Wahdiniawati, Siti Annisa Suhara, Ade Sunarjo, Richard Andre Suroso, Amat Syahviyar, Mirza Tyahya Whisnu Hendratni Violin, Vivid Wahyuningratna, Ratu Nadya Yuliana, Lifia Zakaria Ramadhan, Zakaria Zakhra, Aminatus

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