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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi Majalah Ilmiah UNIKOM Menara Ilmu Jurnal Ekonomi dan Bisnis Dharma Andalas AMAR (Andalas Management Review) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Manajemen dan Kewirausahaan Jurnal Pengabdian Masyarakat Dharma Andalas Journal of Economics and Management Scienties JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS) Journal of Business Economics and Management
Lucy Chairoel
Universitas Dharma Andalas
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)

 1 
Utilization of Digital Marketing & Content Creator for Promotion of Entrepreneurship: Pemanfaatan Digital Marketing & Content Creator untuk Promosi Kewirausahaan Lusia Putri, Siska; Lucy Chairoel; Tri Rachmat Riski; Febri Rahadi; Nabila Safira; M. Siddiq Partiti; Nuzulya Iqwa Suriani
Journal of Community Service and Application of Science Vol. 3 No. 1 (2024): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/yejag558

Abstract

Technological developments, the use of smartphones and internet access provide innovation in marketing activities. Entrepreneurs have new strategies in marketing the goods they produce which were originally marketed offline and can then be marketed online. Online marketing is one of the digital marketing strategies. Digital marketing activities are an important point in entrepreneurship promotion activities, considering that all forms of activity, especially in the business sector, have gone through the digitalization stage, so understanding in the digital marketing process must be improved so that they are not left behind and goals can continue to be achieved. The use of digital marketing is needed to improve the entrepreneurial marketing skills of students at SMA 7 Padang, SMK 4 Padang, and SMA 3 Tebo, so that students can implement digital marketing and be able to increase their business potential. Digital marketing involves starting from content creation, placing online advertisements, website optimization, email marketing, relations with online media, to becoming a social media admin. One application of digital marketing in business is content creation. This activity provides guidance regarding digital marketing strategies using content creation methods via social media platforms.
PKM Malaysia Enhances Information Technology Innovation Outcomes for Higher Education Cooperatives Lucy Chairoel; Afdaleni; Zulfariati; Zaiyar; Gusmulyani; AL; Yulia Setiani; Mirfaturiqa; Fauziah Zainin
Journal of Community Service and Application of Science Vol. 4 No. 1 (2025): COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/s3wy5k92

Abstract

The Community Service Program (PKM) implemented in Malaysia has opened up opportunities for international collaboration in developing information technology (IT) innovations to support the digital transformation of cooperatives in higher education settings. This activity underscored the importance of adapting technology to cooperative management systems to enhance efficiency, transparency, and accountability. Through a pilot study of digital cooperative models such as ANGKASA in Malaysia, participants gained insights into the implementation of integrated application-based information systems, the use of big data in membership management, and the optimization of digital platforms for financial reporting. The results of this activity demonstrated that the adoption of IT technology in Indonesian higher education cooperatives can strengthen institutional competitiveness, accelerate service processes, and increase active member participation. This PKM also reflects that the synergy between technological innovation and higher education-based cooperative governance is a strategic step towards modern and competitive cooperatives in the ASEAN digital era.
Co-Authors Afdaleni AL Candika, Jefri Caniago, Rita Srihasnita Rosali Fauziah Zainin Febri Dani Febri Rahadi Firsta, Firsta Fitri, Mellyna Eka Yan Fitri, Mellyna Eka Yan Gusmulyani Hadif Pebri Aparis Imbikri, M Lasti Yossi Hastini Lasti Yossi Hastini Lasty Yosi Hastini Lasty Yossi Hastini Lusia Putri, Siska M. Siddiq Partiti Maivalinda, Maivalinda Mirfaturiqa NABILA SAFIRA Nelvira Safni Nesa, Nesa Nigel Angela Nuzulya Iqwa Suriani Putri, Loli Amanda Putri, Refvita Arma REZKI, REZKI Riski, Tri Rachmat Sulistyaningsih, Heni Turay, Tiara Utami, Dwi Tyas Yan Fitri, Mellyna Eka Yulia Setiani Zaiyar Zulfariati