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All Journal Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nirta: Studi Inovasi Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI International Journal of Management, Economic and Accounting
Noni Ardian
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI

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STRATEGI PENINGKATAN SUMBER DAYA MANUSIA PELAKU UMKM DESA MELALUI OPTIMASI PLATFORM DIGITAL DALAM ASPEK PRODUKSI, PEMASARAN DAN PERMODALAN Chaerul Rizky; Yohny Anwar; Noni Ardian; Roisayudha Pradhana Suharsono
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/hwsasx43

Abstract

This community service activity was carried out in Pematang Serai Village with the aim of increasing the human resource capacity of village MSMEs through optimizing digital platforms. The activity participants consisted of 50 local MSME actors operating in various business sectors. This program focuses on three main aspects: production, marketing, and capital. In the production aspect, participants are trained to use cloud-based inventory management and quality control applications to increase efficiency. In the marketing aspect, MSME players are introduced to digital marketing strategies through social media and e-commerce, with a target of increasing online sales by 30% in 6 months. Meanwhile, for the capital aspect, participants were taught to access fintech and crowdfunding services, with the result that 40% of participants succeeded in getting additional capital through digital platforms. The methods used include lectures, simulations and individual mentoring. The long-term impact of this activity is expected to increase the competitiveness and economic independence of MSMEs in Pematang Serai Village, as well as strengthening the local economy through the development of more modern businesses integrated with digital technology.
PENGENALAN POTENSI FINTECH LENDING DALAM MENDUKUNG PENGEMBANGAN EKONOMI KREATIF DI DESA PEMATANG SERAI, KABUPATEN LANGKAT Noni Ardian; Pipit Buana Sari; M Chaerul Rizky; Ika Nurhaliza
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/krwmj495

Abstract

This community service aims to introduce the potential of fintech lending as an innovative financing solution to support the development of the creative economy in Pematang Serai Village, Langkat Regency. The village has significant potential in the creative economy sector; however, limited access to capital is a major barrier to the growth of small and medium enterprises (SMEs) in the area. Fintech lending, as a technology-based lending platform, offers faster and more accessible funding for entrepreneurs. This community service activity includes outreach and education on the concept of fintech lending, its benefits, and how to use it. Additionally, technical training is provided to the villagers and creative business entrepreneurs on how to access and leverage fintech lending platforms. The results of this activity show that the villagers are beginning to understand the importance of fintech lending in supporting their creative businesses, and some entrepreneurs have started applying for financing through these platforms.
Co-Authors Adella Viona Alya Rusana Pane Amanda Syahfitri Annisa Larasati Chaerul Rizky Elfrika Suka Indah Br Ginting Gloria Kartika Simbolon Ica Delina Manullang Ika Nurhaliza Indah Permata Sari Sitorus M. Chaerul Rizky Maya Syaula Muhammad Rajali Nabila Azhari Pipit Buana Sari Resa Kania Br Tarigan Roisayudha Pradhana Suharsono Sidi Birran Walidain Yohny Anwar