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All Journal Indonesian Journal of Information System Comvice : Journal of community service Kumawula: Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management Journal of Innovation Research and Knowledge International Journal of Management and Business Economics Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pengabdian Kepada Masyarakat Indonesian Journal Of Business And Entrepreneurship Research Jurnal Intelek Dan Cendikiawan Nusantara
Cattleya Rejito
Universitas Padjadjaran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Beyond the Transaction: AI's Role in Shaping Customer Engagement and Loyalty Kurnia Khafidhatur Rafiah; Cattleya Rejito; Zidny Ilma Hasan
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1005

Abstract

This qualitative study explains how Artificial Intelligence technology, specifically chatbots and recommendation systems, impact customer engagement and loyalty on online shopping sites in Indonesia, particularly Shopee. Based on in-depth interviews with 25 users, this study examines customer experiences, attitudes, and behaviors. Chatbots have been shown to provide valuable functional engagement by providing quick and efficient answers to simple questions, such as order status and product details. However, their inability to handle complex issues and lack of human interaction mean that users still prefer to interact with humans for more complex issues. On the other hand, AI-powered recommendation systems are highly effective at triggering behavioral and affective engagement. Such one-to-one product recommendations not only impact purchasing decisions and product discovery but also provide the customer with a feeling of being "understood" by the platform, positively affecting customer loyalty. Altogether, the integration of the two technologies enables Customer Relationship Management (CRM) initiatives through its effectiveness and personalization, resulting in greater customer loyalty levels.
ANALISIS KANVAS MODEL BISNIS THRIFT TOKO LEO COLLECTION DI PASAR CIMOL GEDEBAGE, BANDUNG JAWA BARAT Irsyad Kamal; Cattleya Rejito; Adhadian Akbar; Joval Ifghaniyafi Farras; Latifa Mischa Saqina
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan tren fashion saat ini sangat pesat, dan banyak orang mencari model fashion mereka sendiri melalui thrifting, yaitu kegiatan berbelanja barang bekas seperti pakaian, sepatu, dan produk lainnya. Penelitian ini bertujuan untuk menganalisis model bisnis toko thrift Leo Collection di Pasar Cimol Gedebage, Bandung, Jawa Barat, dengan menggunakan Kanvas Model Bisnis. Thrifting dipilih sebagai fokus karena dianggap lebih ekonomis dan ramah lingkungan dibandingkan dengan fast fashion. Fast fashion sering kali menawarkan produk dengan harga tinggi namun kualitas rendah, sedangkan barang thrift berkualitas baik bisa didapatkan dengan harga yang lebih terjangkau.Leo Collection memperoleh pakaian bekas dalam jumlah besar yang berisi sekitar 100 potong pakaian, seperti rok, jas, dan pakaian kantor yang kasual namun bergaya vintage. Selain itu, toko ini juga menyediakan berbagai aksesoris seperti syal. Dengan menjualnya kembali, mereka dapat menghasilkan potensi pendapatan yang signifikan.Analisis ini diharapkan dapat memberikan wawasan bagi pengusaha thrift dan masyarakat umum mengenai potensi bisnis thrift sebagai alternatif yang lebih baik dan berkelanjutan dibandingkan fast fashion.
Co-Authors Adhadian Akbar Adifa Putri Dewi Desty Hapsari Kirana Dewi Adifa Putri Dewi, Adifa Putri Fachrilla Virsahaya Fachrilla, Virsahaya Firmansyah, Wahyu Arif Hilmiana Hilmiana Huda, Nisrina Nafi'atul Ihsan, Mochammad Chairul Irsyad Kamal Joval Ifghaniyafi Farras Kurnia Khafidhatur Rafiah Latifa Mischa Saqina M Chairul Ihsan Mochammad Chairul Ihsan Muhammad Aqshel Revinzky Nisrina Nafi'atul Huda Virsahaya Fachrilla Wahyu Arif Firmansyah Zidny Ilma Hasan