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ANALISIS KANVAS MODEL BISNIS THRIFT TOKO LEO COLLECTION DI PASAR CIMOL GEDEBAGE, BANDUNG JAWA BARAT Irsyad Kamal; Cattleya Rejito; Adhadian Akbar; Joval Ifghaniyafi Farras; Latifa Mischa Saqina
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan tren fashion saat ini sangat pesat, dan banyak orang mencari model fashion mereka sendiri melalui thrifting, yaitu kegiatan berbelanja barang bekas seperti pakaian, sepatu, dan produk lainnya. Penelitian ini bertujuan untuk menganalisis model bisnis toko thrift Leo Collection di Pasar Cimol Gedebage, Bandung, Jawa Barat, dengan menggunakan Kanvas Model Bisnis. Thrifting dipilih sebagai fokus karena dianggap lebih ekonomis dan ramah lingkungan dibandingkan dengan fast fashion. Fast fashion sering kali menawarkan produk dengan harga tinggi namun kualitas rendah, sedangkan barang thrift berkualitas baik bisa didapatkan dengan harga yang lebih terjangkau.Leo Collection memperoleh pakaian bekas dalam jumlah besar yang berisi sekitar 100 potong pakaian, seperti rok, jas, dan pakaian kantor yang kasual namun bergaya vintage. Selain itu, toko ini juga menyediakan berbagai aksesoris seperti syal. Dengan menjualnya kembali, mereka dapat menghasilkan potensi pendapatan yang signifikan.Analisis ini diharapkan dapat memberikan wawasan bagi pengusaha thrift dan masyarakat umum mengenai potensi bisnis thrift sebagai alternatif yang lebih baik dan berkelanjutan dibandingkan fast fashion.
The Role of MSMEs and the Challenges of Their Development: A Qualitative Study Through MSME Owner Interviews Muhammad Aqshel Revinzky Nizar; Rizky Ramadhan; Mochammad Chairul Ihsan; Cattleya Rejito; Rd. Rifqi Dwisanto; Adhadian Akbar
International Journal of Management and Business Economics Vol. 4 No. 2 (2026): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i2.1371

Abstract

This community service program aims to strengthen the capacity and competitiveness of small businesses (UMKM) in Kecamatan Cibeunying, Bandung, through mentoring and business assistance. Background observations indicate that many UMKM still face limitations in marketing, financial management, and digital utilization, which hinder business growth and sustainability. The activity employed a participatory approach by conducting interviews and direct mentoring with selected UMKM actors to identify their main problems and needs. Assistance focused on improving basic financial recording skills, simple digital marketing (use of social media and online catalogs), and product packaging improvement. The results show an increase in participants’ understanding of financial management, better product presentation, and initial adoption of digital platforms for promotion. This program concludes that targeted, field-based mentoring can effectively improve the managerial and marketing capabilities of UMKM, and recommends periodic follow-up to ensure business continuity and development.
Self-Efficacy, Social Support, Educational Environment, and Mental Health among University Students in Digital Era Rafiah, Kurnia Khafidhatur; Hasan, Zidny Ilma; Rejito, Cattleya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6177

Abstract

This study aims to analyze the influence of self-efficacy, social support, and educational environment on students' mental health within the framework of Social Cognitive Theory. The study used a cross-sectional quantitative survey design with convenience sampling technique on 107 undergraduate students at several universities in West Java. Data were collected through a 1–5 Likert scale questionnaire and analyzed using PLS-SEM. The results showed that the model had moderate explanatory power, with an R² value of 0.423 for mental health, meaning the three predictors together explained 42.3% of the variance in students' mental health. Specifically, social support had the largest positive effect on mental health (β = 0.372), followed by the educational environment (β = 0.214) and self-efficacy (β = 0.180). All three paths were statistically significant (p < 0.05), indicating that the higher the social support, perception of a supportive educational environment, and self-efficacy, the better the students' mental health. These findings confirm that interventions to improve student mental health need to prioritize strengthening social support, followed by improvements in the quality of the learning environment, and programs to increase self-efficacy. This study recommends that universities develop integrated programs that strengthen peer communities, enhance the role of lecturers as sources of support, and create an inclusive and mentally health-friendly learning environtment.
Trust and Country-of-Origin Effects on Imported-Product Purchase Intention in Cross-Border E-Commerce Muhammad Aqshel Revinzky Nizar; Cattleya Rejito; Adhadian Akbar
International Journal of Economic and Business Research Vol. 1 No. 3 (2026): : July: Profixa: International Journal of Economic and Business Research
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/gjtgr646

Abstract

Cross-border e-commerce (CBEC) platforms such as Shopee, Lazada, and TikTok Shop enable consumers to purchase imported products directly, making consumer behavior an increasingly important dimension of international business. This article examines how country-of-origin (COO), consumer trust, consumer ethnocentrism, and consumer animosity shape purchase intention toward imported products in CBEC. Using a narrative conceptual literature review, the study synthesizes relevant literature published between 1982 and 2025 and develops an integrative framework grounded in the Theory of Planned Behavior (TPB). The review indicates that COO effects vary across product categories and market contexts, whereas trust consistently functions as a mechanism for reducing uncertainty in cross-border transactions. Consumer ethnocentrism emerges as a countervailing influence that can weaken favorable evaluations of foreign products, while religiosity and event-specific animosity may intensify resistance toward products associated with particular countries in Indonesia. The findings also indicate that platform characteristics, logistics performance, and interactive digital engagement increasingly shape the formation of consumer trust in CBEC transactions. Product category and geopolitical context further condition the extent to which consumers translate favorable product evaluations into purchase intention. The proposed framework integrates these cognitive, relational, normative, and situational mechanisms and formulates seven theoretical propositions for future empirical testing. The study contributes theoretically by connecting consumer-behavior and international-business perspectives and extending TPB to explain imported-product purchase intention in cross-border digital trade.
The Effect of Work-Life Integration on Employee Performance With Work Environment As A Moderating Variable: Penelitian Tresna Kusumawati; Sumarno; Cattleya Rejito; Gilang Pranajasakti; Hertya Andriani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7669

Abstract

This study examines the effect of work-life integration on employee performance, with the work environment operating as a moderating variable within modern organizational settings. In an era dominated by rapid technological advancement and flexible working arrangements, traditional boundaries between professional obligations and personal life have blurred significantly, necessitating a shift from work-life balance to work-life integration. Using a quantitative approach based on Structural Equation Modeling (SEM), this paper develops a conceptual framework grounded in Social Exchange Theory and Job Demands-Resources (JD-R) Theory. The main objective is to clarify whether combining personal and professional responsibilities enhances employee productivity and whether physical and psychological work environments strengthen or weaken this relationship. The findings aim to provide strategic insights for human resource management practitioners on structuring supportive workplace environments while implementing flexible work models