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All Journal JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING JURNAL INSTEK (Informatika Sains dan Teknologi) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Prosiding National Conference for Community Service Project
Eryc
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering

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Journal : JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING

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Analysis Role of Digital Marketing and Self-Image Improving High School Students' Self-Presentation in Batam Using Instagram Liegestu, Suryo Pramono; Muhammad, Ardiansyah; Eryc
JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Vol. 8 No. 2 (2025): Issues January 2025
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jite.v8i2.13368

Abstract

With the rapid development of digital technology, Instagram serves as a critical platform for shaping self-image and promoting self-presentation among students. This study explores the influence of digital marketing and self-image on the self-presentation of high school students in Batam through Instagram, with Digital marketing and self-image serves as the independent variable and self-presentation as the dependant variable. Using a quantitative research method, data were collected from 353 respondents across 16 private high schools in Batam. The study finds that both digital marketing and self-image significantly affect students' self-presentation, with digital marketing enabling creative self-promotion and self-image enhancing confidence and personality expression. Key Instagram features like stories, highlights, reels, and posts are instrumental in fostering positive self-image and social interaction. Statistical analysis revealed that 22.8% of self-presentation is influenced by the studied variables, highlighting the role of external factors. This research underscores Instagram's role in inspiring fashion trends, promoting products, and cultivating a polished appearance, contributing to students' confidence and social perception. These findings have implications for understanding digital media's impact on youth behaviour and social identity
Co-Authors Angeline Ardiansyah Ardiansyah Muhammad Calvin Deu, Indasari Erved Indasari Juliandry, Cindy Liegestu, Suryo Pramono Muhammad Ardiansyah Stanley Surya Tjahyadi Tjahyadi, Surya Wenky Willson