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All Journal ETIKONOMI Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi dan Bisnis Islam J-MAS (Jurnal Manajemen dan Sains) Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Jurnal Mantik Journal of Enterprise and Development (JED) MANNERS Management and Entrepreneurship Journal Enrichment : Journal of Management Cakrawala Repositori Imwi Charity : Jurnal Pengabdian Masyarakat Kontigensi: Jurnal Ilmiah Manajemen JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Asian Journal of Management, Entrepreneurship and Social Science
Andhi Sukma
Widyatama University, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The impact of the marketing mix on the purchase decision of bread CV khasanah Sari in Subang Rossy Anggilia; Andhi Sukma
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1452

Abstract

The advancement in administration and goods makes every company develop its marketing system to follow the development of the organization. A showcase that deserves to be used as an attraction for advertisers is the Advertising Blend system, namely products, prices, areas, and promotions. Blend promotion is the core of an organization's marketing framework that must be able to influence interest in the products it produces. The motivation behind this study was to determine the Impact of Ad Mixes on Bread Buying Options in CV Khasanah Sari’s bread in Subang. This study uses quantitative methodology by utilizing important information obtained from the results of a poll circulated to 60 respondents of buyers CV Khasanah Sari’s in Subang. The information examination procedures used to answer exploratory speculation are legitimacy tests, dependency tests, old-style suspicion tests, and different straight relapse investigations. The results showed that value, area, and progress fundamentally influenced purchasing choices, whereas items did not at all influence purchasing choices for CVs. The fate of Sari Subang. Square's R value is 0.722 or 72.2%, and that implies that the Promotion Mix influences purchase choice, while the remaining 27.8% is influenced by other variables not in this review. As in this study that all independent variables simultaneously influence the decision to purchase CV bread. Khasanah Sari in Subang, therefore producers are expected to continuously increase their sales by paying attention to all variables.
The influence of brand image promotion and product quality on the purchase decision of hammerstout products Wlfrin Nando Sanjaya; Andhi Sukma
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1535

Abstract

This study examines the level of purchasing decisions of Hammerstout Products. The urgency of this study raises a problem that occurred to Hammerstout. Consumer purchasing decisions on a product will also be obtained from marketing. A marketing there is a marketing mix that will distribute or combine marketing activities to increase sales of products or services. Therefore, research is conducted to increase sales by combining various marketing activities at one time. This study aims to analyze brand image, promotion and product quality on the purchase decision of Hammerstout Products. The research method used is quantitative research method. The population in this study was all consumers of Hammerstout Products. Sampling is done by Probability Sampling technique. The number of samples was determined as many as 100 people. The primary data collection method used is to use the distributed questionnaire media. The statistical test used is multiple linear regression. Research shows that brand image, promotion and product quality influence the purchase decision of hammerstout products with an influence of 80.5% in a positive direction, which is dominated by promotion and the remaining 19.5% is explained by other factors that are not studied.
The effect of product quality and information quality on buying decisions through purchase interest Andhi Sukma; Rini Handayani; Desy Oktaviani; Ayuningtyas Yuli Hapsari
Enrichment : Journal of Management Vol. 13 No. 3 (2023): August: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i3.1551

Abstract

This study aims to determine the influence of product quality, information quality on purchasing decisions through buying interest in online stores, case studies of electronic goods in the Shopee marketplace. The urgency of this research is that many consumers are complaining because the products and information submitted are sometimes not in accordance with the facts. This research is a quantitative research. The population in this study is all customers who have purchased electronic products through the Shopee online shop. The sampling technique uses purposive sampling with a total sample of 180 people. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is linear partial (Partial Least Square / PLS). The results of this study show that: (1) there is a positive influence of product quality on purchasing decisions, (2) there is a positive influence of information quality on purchasing decisions, (3) there is a positive influence of product quality On buying interest, (4) there is a positive influence of product quality on buying interest, (5) there is an influence of product quality, quality of information on purchasing decisions through buying interest.
Technology-Based Competency Improvement Through Digital Marketing Training at The Job Training Institute (LPK) Bina Mandiri Center-Bandung City Rini Handayani; Andhi Sukma; Fansuri Munawar; Aditya Yudanegara; Irma Nilasari; Ayuningtyas Y. Hapsari; Desy Oktaviani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i4.3651

Abstract

Marketing trends have shifted from conventional (offline) to digital (online). With digital marketing, it can reach all people wherever they are without any geographical and time restrictions. Business actors have started using digital marketing as a promotional tool, but not optimally, because they are hindered by the constraints of still needing to gain knowledge about digital marketing. Therefore, it is necessary to socialize and train the use of information and communication technology so that it is expected to provide knowledge and understanding and inspire business actors to utilize technology as a tool to run their business. This PKM program will target LPK Bina Mandiri Center partners on Jl. Tubagus Ismail No. 57, Sekeloa Village, Coblong District, Bandung City. This program will focus on improving the knowledge and skills of business actors through digital marketing training according to partners' needs.
Marketing performance of small and medium industrial shoe entrepreneurs in greater Bandung Keni Kaniawati; Andhi Sukma; Desi Oktaviani
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4637

Abstract

This study aims to analyze and design SIDATA, a database management system tailored for final project data, utilizing the Rapid Application Development (RAD) methodology. The primary objective is to enhance the efficiency and responsiveness of SIDATA in managing, storing, and retrieving final project-related information within an academic setting. The research employs a systematic approach that involves an initial analysis of user requirements and a comprehensive understanding of the final project data attributes. The RAD methodology is then applied, focusing on iterative development, quick prototyping, and continuous user feedback to tailor SIDATA to the specific needs of its users. The methodology allows for swift adjustments and refinements throughout the development process. Implementing RAD in the analysis and design of SIDATA has led to a more user-centric and adaptive database management system. SIDATA now efficiently captures, organizes, and presents final project data, streamlining the process for students, faculty, and administrators. The iterative nature of RAD facilitated the rapid development of features and ensured that SIDATA remained aligned with the evolving requirements of the academic environment. In conclusion, applying RAD in the analysis and design of SIDATA has proven to be instrumental in creating a responsive, user-friendly database management system. The iterative and collaborative nature of RAD has enhanced the adaptability of SIDATA to the dynamic needs of its users, providing an efficient platform for managing final project data within an academic context
Implementation of Digital Campaign in Ranca Upas for Sustainable Tourism Desy Oktaviani; Keni Kaniawati; Andhi Sukma
Kontigensi : Jurnal Ilmiah Manajemen Vol 11 No 2 (2023): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v11i2.443

Abstract

The concept of a sustainable tourism campaign has the content of environmental awareness activities that are made in such a way as to attract tourists as well as content to promote the sustainability of a tourist destination. With today's lifestyle that cannot be separated from technology, the campaign concept involves a lot of digital media to contribute to the wider community. One of the tourism sites that has the potential to develop sustainable tourism is Ranca Upas. The purpose of this study is to find out the application of digital campaigns and their benefits for sustainable tourism in Ranca Upas. This study utilizes qualitative analysis by using the construction of basic dimensions from previous researchers regarding digital campaigns and sustainable tourism. The results of the study show that the implementation of digital campaigns in Ranca Upas has not been maximized, but tourists' awareness of the benefits and existence of digital campaigns in Ranca Upas and its sustainable tourism program has a very good view. The implication of the research is expected to increase the effectiveness of the digital campaign structure in Ranca Upas which is expected to have an impact on tourists' awareness of the organized digital campaign and the importance of sustainable tourism.
Beans, Brands, and Beyond: Exploring the Impact of Social Dynamics on Coffee Shop Purchases in Bandung Andhi Sukma; Fansuri Munawar; Aditya Yudanegara; Keni Kaniawati; Rini Handayani; Sri Wilujeung SP
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 03 (2024): August Asian Journal of Management Entrepreneurship and Social Science ( AJMES
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the influence of brand image, lifestyle and social class on customers' purchasing decisions in the competitive coffee shop industry in Bandung. The research aims to investigate the relationships between these variables, perceived value and actual purchase behaviour. Using a quantitative descriptive approach, data from consumers in the city of Bandung are analysed. The results indicate that brand image significantly influences purchase decisions, while lifestyle and social class play an important role in shaping perceived value. Perceived value acts as a crucial mediator between these factors and consumer behaviour. The study highlights the importance of understanding different consumer segments and tailoring marketing strategies to their culinary preferences. These findings provide valuable insights for industry practitioners seeking to enhance consumer engagement and drive business growth in the coffee shop market.
Eco-Innovation Adoption in Emerging Markets: Analyzing Managerial and Environmental Factors in Indonesian SMEs Munawar, Fansuri; Kaniawati, Keni; Handayani, Rini; Sukma, Andhi; Yudanegara, Aditya; Wiludjeng SP, Sri
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.11124

Abstract

Purpose — This study examines the influence of managerial and environmental factors on the adoption of eco-innovation practices to improve business sustainability in small manufacturing firms.Method — The research employs a quantitative approach, gathering primary data from 110 owners and managers of small manufacturing firms in Bandung, Indonesia. Structural Equation Modeling (SEM) is utilized to analyze the relationships between managerial and environmental drivers, eco-innovation practices, and business sustainability. The data was analyzed using the Partial Least Squares (PLS) method via SmartPLS 3.0 software.Result — The study's findings demonstrate that both managerial drivers (such as eco-commitment, eco-efficiency, and eco-capability) and environmental drivers (including eco-consumer demand, eco-regulation, and eco-competition) have a significant positive impact on the adoption of eco-innovation practices. These eco-innovation practices, in turn, significantly contribute to enhancing business sustainability. This underscores the importance of integrating sustainable practices into business operations and proactively responding to environmental pressures to achieve long-term competitive advantage.Novelty — This research offers new insights by focusing on small manufacturing firms in an emerging market—a context that has been relatively underexplored in existing literature. Unlike previous studies that mainly target large enterprises or developed markets, this study highlights the critical role of eco-innovation in promoting sustainability within small firms in Indonesia. Moreover, it distinguishes the unique impacts of both managerial and environmental drivers, providing a more comprehensive understanding of the factors that motivate the adoption of eco-innovation practices in small enterprises.
Peningkatan Kompetensi dalam Bidang Manajemen Pemasaran melalui Pelatihan Berbasis Andragogi di Pusat Kegiatan Belajar Masyarakat (PKBM) Bina Mandiri Center - Kota Bandung Handayani, Rini; Munawar, Fansuri; Nilasari, Irma; Yudhanegara, Aditya; Hapsari, Ayuningtyas Y.; Oktaviani, Desy; Sukma, Andhi
Jurnal Pengabdian Dharma Laksana Vol. 6 No. 1 (2023): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v6i1.32824

Abstract

Pusat Kegiatan Belajar Masyarakat (PKBM) merupakan lembaga  yang   bergerak dalam bidang pendidikkan,  dibentuk oleh masyarakat dan ada dibawah bimbingan dan   pengawasan  Dinas Pendidikan Nasional. PKBM memiliki tujuan  memberi kesempatan kerja yang luas untuk meningkatkan keterampilan dan pengetahuan dalam mencari nafkah dan mengembangkan diri , khususnya bagi masyarakat yang kurang mampu. Pada umumnya PKBM masih mengalami kendala dalam pelaksanaannya  yaitu belum mengacu pada standar nasional pendidikkan, salah satunya meliputi standar kompetensi lulusan, dimana lulusan kurang memiliki keterampilan yang memadai. Program PKM ini  menyasar mitra PKBM  yang berlokasi di  Jl. Tubagus Ismail No. 57 Kel. Sekeloa Kec. Coblong kota Bandung, dengan  memfokuskan pada peningkatan keterampilan warga belajar Bina Mandiri Center melalui pelatihan dalam bidang pemasaran, melalui metode pelatihan Andragogi. Tahapan Pelatihan diawali dengan Training Needs Analysis yang dilanjutkan dengan Achieving  Service Excellence dan Summary Evaluation Report. Penyelenggaraan pelatihan telah dilaksankan dengan baik, berkat persiapan yang baik pada tahap penggalian kebutuhan pelatihan yang tepat sasaran.
Pengaruh Iklan Internet Dan Electronic Word Of Mouth (Ewom) Goto (Gojek X Tokopedia) Terhadap Keputusan Pembelian Andhi Sukma; Feby Febriana Dery
Cakrawala Repositori IMWI Vol. 6 No. 3 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i3.369

Abstract

Tujuan penelitian ini adalah untuk mengkaji dan mendeteksi dampak iklan internet dan electronic word of mouth terhadap keputusan pembelian konsumen khususnya pada platform e-commerce GoTo, dengan fokus pada konsumen yang memanfaatkan jasa kurir. Penelitian ini bertujuan untuk menjadi rujukan bagi pihak lain yang berkepentingan dan memberikan wawasan berharga untuk penelitian selanjutnya dengan menawarkan informasi yang relevan mengenai variabel iklan internet dan kata elektronik dari mulut ke mulut dalam kaitannya dengan keputusan pembelian di toko online GoTo. Sampel penelitian ini terdiri dari 100 individu yang merupakan pelanggan jasa kurir. Metodologi penelitian yang digunakan bersifat explanatory dengan menggunakan pendekatan kuantitatif. Data primer dikumpulkan melalui penyebaran kuesioner. Teknik analisis data dan pengujian hipotesis meliputi regresi linier berganda, penilaian validitas dan reliabilitas, uji normalitas, uji parsial (uji-t), uji simultan (uji-f), dan koefisien determinasi determinasi. Paket Statistik untuk Ilmu Sosial (SPSS) digunakan untuk menganalisis data yang terkumpul. Temuan penelitian ini mengungkapkan bahwa iklan internet dan kata elektronik dari mulut ke mulut (EWOM) secara signifikan mempengaruhi keputusan pembelian ketika dipertimbangkan bersama-sama.
Co-Authors Aditya Yudanegara Aditya Yudanegara Aditya Yudanegara Ayuningtyas Y. Hapsari Ayuningtyas Yuli Hapsari Chen, Robin Deden Novan Desi Oktaviani Desy Oktaviani Desy Oktaviani Donny Rizky Ramdhani Fansuri Munawar Fansuri Munawar Fansuri Munawar Fansuri Munawar Fansuri Munawar Feby Febriana Dery Feby Febriana Dery Hapsari, Ayuningtyas Y. Irma Nilasari Irma Nilasari Keni Kaniawati Keni Kaniawati Muhamad Fauzi Hilman Nadhif Nilasari, Irma Nurul Hermina Oktaviani, Desy Purwaningdyah, Sri Wilujeung Sunu Radhi Abdul Halim Rachmat Rini Handayani Rini Handayani Rini Handayani Rini Handayani Rini Handayani Rini Handayani Riska Riska Rossy Anggilia Rully Indrawan Saputera, Denny Sri Wiludjeng SP Sri Wiludjeng SP, Sri Sri Wiludjeung Sri Wilujeung SP Trisa Wening Manganti Viona Duta Iswara Wlfrin Nando Sanjaya Yudhanegara, Aditya Zavira Bulan Deviana Zulganef Zulganef