Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Zainal Potton
Universitas Muhammadiyah Enrekang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Produk Usaha Keripik Dangke Melona di Desa Cendana Kecamatan Cendana Kabupaten Enrekang Zainal Potton; Uli Nuha; Alda Nasir
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.867

Abstract

This study aims to analyze the product strategy of the Dangke Melona Chips business located in Cendana Village, Cendana Sub-district, Enrekang Regency. The research focuses on identifying competitive advantages, product development, and marketing approaches undertaken by the business. A qualitative descriptive approach was used, with data collected through interviews, observations, and documentation. The findings indicate that Dangke Melona Chips has significant potential to enhance competitiveness through product innovation, stronger branding, and market expansion. Proposed strategies include flavor diversification, more appealing packaging, and the use of digital media for marketing. By implementing these strategies, the business is expected to improve profitability and ensure long-term sustainability.
Co-Authors Alda Nasir Uli Nuha