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All Journal Maspul Journal of Community Empowerment JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Sublim: Jurnal Pendidikan E-Amal: Jurnal Pengabdian Kepada Masyarakat
Rista Astari Rusdin
Universitas Muhammadiyah Enrekang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Analisis Strategi Pemasaran Kopi Benteng Alla di Kabupaten Enrekang Rista Astari Rusdin
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 1 No 1 (2021): JIKEM: Jurnal Ilmu Komputer, Ekonomi, dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Strategy Marketing Analysis of Benteng Alla Arabica Coffee in Kabupaten Enrekang: A case study of Benteng Alla Utara Farmers Cooperation (KTBAU) Kecamatan Baroko, Kabupaten Enrekang. This study aimed to determine the relevant marketing strategy applied that used by Benteng Alla Utara Farmers Cooperation (KTBAU) to enhance the marketing performance of Benteng Alla Arabica Coffee. This study use a case study method (observational case studied) with qualitative and quantitative approaches. Data is processed by determining strategic factors then used in the input stage (IFE and EFE Matrix), followed by an analysis phase using SWOT/ TOWS Matrix, IE Matrix, and Grand Strategy. The results are proccessed using the QSPM Matrix to obtain the right alternative strategies for KTBAU. The results showed that the Total Attractives Score (TAS) based on the QSPM matrix found that the alternative that corresponds to the current conditions is the highest market penetration rate of 5,557 compared to the alternative product development strategy with a score of 5,556 and alternative market development with a score of 5,553.
The Impact of Creativity, Innovation and Motivation of Bio-Entrepreneurship Students on Recycled Products Wilda Widiawati; Burnama Azhari; Rista Astari Rusdin; Nur Ulfah; Elihami Elihami
Sublim: Jurnal Pendidikan Vol 2 No 2 (2023): Sublim: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/sublim.v2i2.6347

Abstract

Creativity and innovation can improve the quality of life because personal time must be used to do something useful. It is common to everyone, anytime and anywhere, regardless of age and education. The purpose of this study was to determine the relationship between the creativity and innovation of bioentrepreneurial students and recycled products. The main population of this study were 15 students of the Bioentrepreneurship study program. The results of the study reveal that the relationship between creativity and innovation variables is an indicator of the process in which material (Y1,...Y4) is transformed into a process activity (Y5,...Y8) and reduces the amount of waste. Y9,...Y12). Based on the data in the table above, the recycling indicator is reprocessing used materials into new materials so that nothing can really be obtained from the waste with an average of 3.78, where the recycling indicator is the processing of used nuclear fuel . . . for the value of benefits with an average of 3.49 and for reducing the amount of waste to reduce pollution is 3.50, so the ratio of creativity and innovation of bio-entrepreneurship students to recycled products is an average of 3.59, which means that the ratio of creativity and innovation of bio-entrepreneurship students towards recycled products is good or significant.
Pelatihan Kewirausahaan dan Manajemen Pengelolaan Kelompok Tani Berbasis UKM Pada Kelompok Tani di Desa Curio Rista Astari Rusdin; Ekajayanti Kining; Baharuddin Baharuddin; Wilda Widiawati; Suharman Suharman; Ilham Assidiq; Dian Firdiani; Idham Khaliq; Elihami Elihami
MASPUL JOURNAL OF COMMUNITY EMPOWERMENT Vol 5 No 1 (2023): MASPUL JOURNAL OF COMMUNITY EMPOWERMENT
Publisher : LP2M Universitas Muhammadiyah Enrekang

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Abstract

This community service aims to provide knowledge and skills to farmer groups through entrepreneurship training and management of SME-based farmer groups. The method used is training with the farmer group Tunas Muda Kreatif in Curio Village, Enrekang Regency. The results of this service activity are increased motivation and knowledge of farmer groups to develop their farmer groups, more optimal function of farmer groups as a forum for farmers to realize an increase in SME-based farming.
PELATIHAN PEMASARAN ONLINE BAWANG GORENG BAGI MASYARAKAT DI DESA MENDATTE, KABUPATEN ENREKANG Elihami Elihami; Rista Astari Rusdin; Ita Sarmita Samad; Amal Amal; Suharman Suharman
E-Amal: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 3: September-Desember 2023
Publisher : LP2M STP Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/eamal.v3i3.2885

Abstract

Salah satu sentra komuditas bawang merah adalah Desa Mendatte. Potensi pengembangan hasil pertanian dan parawisata di sangat strategis mengingat Desa Mendatte merupakan daerah yang masuk dalam salah satu Desa pengembangan parawisata dan UKMK. Tujuan dari Program Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan mitra melalui pelatihan pemasaran online. Pengabdian ini menggunakan metode pelatihan dengan mitra Kelompok Wanita Tani Indorangan dan Pemuda Sipakario. Hasil dari Pengabdian ini adalah peningkatan pengetahuan mitra terkait pemasaran online. Selain itu, Kelompok Tani mampu memanfaatkan media online dalam menjual produknya sehingga akan berpengaruh positif terhadap peningkatan ekonomi masyarakat di Desa Mendatte, Kabupaten Enrekang.
Co-Authors Amal Amal Assidiq, Ilham Baharuddin Baharuddin Burnama Azhari Dian Firdiani Ekajayanti Kining ELIHAMI, ELIHAMI Idham Khaliq Ita Sarmita Samad Nur Ulfah Suharman Suharman Suharman Suharman Widiawati, Wilda