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All Journal Jurnal Penelitian Manajemen Terapan (Penataran) SINDA: Comprehensive Journal of Islamic Social Studies JANITA BENEFIT Journal of Community Dedication International Journal of Social and Education (INJOSEDU) Business, Entrepreneurship, and Management Journal
Mokhamad Eldon
Universitas Tulungagung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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Journal : SINDA: Comprehensive Journal of Islamic Social Studies

 1 
Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Al Haris, Mohammad Basid; Rifa’i, Akhmad; Eldon, Mokhamad
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1683

Abstract

Integrating Sustainable Development Goals into Coffee Shop Operations: Insights from Kedai Kosim, Indonesia The integration of Sustainable Development Goals (SDGs) into small business operations remains a significant challenge, particularly for coffee shop entrepreneurs in developing countries like Indonesia. This study aims to explore how SDGs, specifically SDG 12 (Responsible Consumption and Production), SDG 13 (Climate Action), and SDG 8 (Decent Work and Economic Growth), are integrated into the operations of Kedai Kosim, a coffee shop in Tulungagung, Indonesia. Using a qualitative autoethnographic approach, the researcher immersed themselves in the business’s operations to analyze sustainability practices. The findings reveal that Kedai Kosim successfully incorporates sustainability into its daily operations by reducing waste, implementing energy-efficient technologies, and fostering local economic growth through fair trade practices. Despite initial challenges, such as high upfront costs for sustainable technologies, the business benefits from enhanced customer loyalty and long-term cost savings. The study highlights the potential for small businesses to contribute to sustainable development, offering practical insights for other coffee entrepreneurs and policymakers. Future research should explore the quantitative impacts of SDG integration and investigate the role of technology in supporting sustainable practices.
From Words to Actions: Exploring How e-WOM Drives Green Consumer Decisions in the Digital Age Waskita, Gautama Sastra; Ashari, Denny Rakhmad Widi; Eldon, Mokhamad; Utami, Artanty
SINDA: Comprehensive Journal of Islamic Social Studies Vol 4 No 3 (2024): Volume 4, Nomor 3 Desember 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/sinda.v4i3.1750

Abstract

In the digital age, electronic word-of-mouth (e-WOM) has emerged as a pivotal factor influencing green consumer behavior and repurchase intentions. However, the role of e-WOM in shaping sustainable purchase decisions remains underexplored, especially in the context of the green brands. This study aims to explore how e-WOM impacts consumer perceptions of green brands and the factors that drive sustainable purchasing decisions. Using an autoethnographic approach, the research reflects on personal experiences with e-WOM and examines its influence on green consumer behavior. The findings reveal that e-WOM not only provides valuable information but also fosters emotional engagement, trust, and social influence, which play a significant role in driving both initial purchases and long-term repurchase intentions. This study highlights the need for businesses to incorporate authentic e-WOM strategies into their green marketing efforts, focusing on transparency and consumer trust. The results offer practical insights for marketers seeking to leverage digital platforms in promoting sustainable products while also contributing to the broader theoretical understanding of sustainable consumer behavior. Future research could explore the long-term impact of e-WOM and examine its role across diverse cultural contexts.
Co-Authors Al Haris, Mohammad Basid Al-Amin Amândio de Araújo Sarmento Berty Phechilia Ruspinendya Chinsia A., Lona Denny Rakhmad Widi Ashari Desi Rahmawati E. Caroline Eka Titis Rahmawati Eko Santoso Eni Minarni Eni Widhajati Gautama Sastra Waskita Indra Hadi Rosyid Novela Jihan Putri A.S. Latifatul Isroiyah Loso Judijanto Marlena Marlena Marlena Miftakul, Nur Alfida Nurani Rifa’i, Akhmad Rita Hayati Sawal Sartono, Sawal Utami, Artanty Yohanna Adys Setyorini