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All Journal Journal of English Language and Education SAMBARA: Jurnal Pengabdian Kepada Masyarakat
Lumban Tungkup, Miranda Kristin
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Religion Civil Engineering, Building, Construction & Architecture Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Other

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Trends Inovasi Peningkatan Kemampuan Berbahasa Inggris (Huta Inggris) Berbasis Digital Smartguide Pada Kelompok Kerja (POKJA) Desa Wisata Sait Buttu, Pematang Sidamanik, Kabupaten Simalungun Damanik, Bernieke Anggita Ristia; Sinaga, Yanti; Sianturi, Juni Sari; Lumban Tungkup, Miranda Kristin
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 1 (2025): Januari
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v3i1.767

Abstract

Tren inovasi peningkatan kemampuan berbahasa Inggris menjadi salah satu kebutuhan penting di era globalisasi, terutama bagi masyarakat yang terlibat dalam sektor pariwisata. Desa Wisata Sait Buttu, yang terletak di Pematang Sidamanik, Kabupaten Simalungun, memiliki potensi besar untuk menarik wisatawan domestik maupun internasional. Namun, kemampuan berbahasa Inggris yang terbatas di kalangan anggota Kelompok Kerja (Pokja) menjadi tantangan tersendiri. Dalam konteks ini, inovasi berbasis digital seperti SmartGuide diharapkan dapat menjadi solusi untuk meningkatkan kemampuan berbahasa Inggris masyarakat setempat. Penelitian ini bertujuan untuk menganalisis tren inovasi dalam peningkatan kemampuan berbahasa Inggris melalui platform digital, serta dampaknya terhadap pengembangan desa wisata.
An Analysis of Code Switching Used By Maudy Ayunda in the YouTube Video “Study Hacks Ala Maudy Ayunda” Hutabarat, Novra Melisa P.; Lumban Tungkup, Miranda Kristin; Hutabarat, Esra Delima; Silitonga, Sarah Priscilla; Simanjuntak, Kesmi Veronika; Sianturi, Bella Sonia; Pardede, Dwi Angeli; Samosir, Deswita Fitriani; Malau, Sara Stefani
Journal of English Language and Education Vol 10, No 4 (2025)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v10i4.1070

Abstract

This study focuses on the phenomenon of code switching that appears in one of Maudy Ayunda's YouTube videos entitled "Study Hacks Ala Maudy Ayunda", with the aim of describing the types and the functions of code switching used by Maudy Ayunda on her YouTube channel, both of which are analyzed using Hoffman's theory. This study uses a qualitative method with content analysis based on Hoffmann's theory. Data is taken from the video script itself, and the results are calculated using the Sudijono formula. The results of the study after analyzing the video, the author found that there were sixty-five data in the types and functions of code switching. In the types of code switching, intra sentential and intra sentential code switching are the highest types, namely 31 data (47.6%) and tag sentential code switching is the lowest type, namely 3 data (4.6%). Meanwhile, in the code switching function, talking about particular topic is a function of code switching that has the highest data, which is 23 data (35.3%), then followed by intention of clarifying the speech content for interlocutor, which consists of 13 data (20%), then followed by being emphatic about something (express solidarity) and repetition, which is 10 data (15.38%), then followed by interjection and expressing group identity, which each have 4 data (6.15%) and the lowest is quoting somebody else, which is only 1 data (1.53%).
Co-Authors Damanik, Bernieke Anggita Ristia Hutabarat, Esra Delima Malau, Sara Stefani Novra Melisa P. Hutabarat Pardede, Dwi Angeli Samosir, Deswita Fitriani Sianturi, Bella Sonia Sianturi, Juni Sari Silitonga, Sarah Priscilla Simanjuntak, Kesmi Veronika Sinaga, Yanti