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Edukasi Optimalisasi Bisnis UMKM: Inovasi dan Pendekatan Stratejik Devi Marlita; Esti Liana; Erni Pratiwi Perwitasari; Sinai Handayani; Agus Suhendra; Sri Handayani; Lis Lesmini
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 2 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i2.1517

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy but face various challenges, such as limited innovation, market access, and less-than-optimal business strategies. This community service activity aims to increase the capacity of MSME players through education regarding business optimization with innovative and strategic approaches. The methods used include training, mentoring, and implementing simple technology to increase the competitiveness of MSMEs. The main focus of education includes product development, digital marketing, financial management, and adaptation strategies to market changes. It is hoped that the results of this activity will increase the understanding and skills of MSME players in managing their businesses more effectively and sustainably. With this education, MSMEs can be better prepared to face business challenges, increase productivity, and expand their market reach.
From Theory to Practice: Systematic Literature Insights on Work Motivation via Transformational Leadership and Culture Banjarnahor, Astri Rumondang; Juliater Simarmata; Sarinah Sihombing; Esti Liana
Indonesian Management and Accounting Research Vol. 24 No. 1 (2025): Indonesian Management and Accounting Research
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisns, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v24i1.22042

Abstract

This study explores the influence of transformational leadership and organizational culture on employee work motivation through a systematic literature review using the PRISMA approach. It analyzes 61 articles from Scopus-indexed journals (2014–2024) to identify the synergy between transformational leadership and organizational culture in enhancing both intrinsic and extrinsic employee motivation. Transformational leadership has been shown to be effective in creating a clear vision, empowering employees, and fostering emotional engagement. In contrast, a strong organizational culture reinforces accountability, collaboration, and the recognition of individual contributions. This research addresses a gap in understanding how leadership styles interact with organizational culture to drive employee motivation. It provides a structured synthesis of leadership strategies that enhance motivation, highlighting the significance of intrinsic motivation in fostering innovation and long-term sustainability, while recognizing that extrinsic motivation remains essential for short-term performance improvement. The findings emphasize the importance of cultural variations in implementing organizational values, as national contexts influence the effectiveness of leadership. This study offers theoretical contributions by integrating perspectives from leadership, motivation, and organizational culture research, while also providing practical insights for managers to align leadership strategies with cultural values. The PRISMA methodology ensures a rigorous selection of sources, with inclusion criteria focused on Scopus-indexed peer-reviewed articles published between 2014 and 2024.                                             
FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS: ANALISIS MENTORING, COACHING, EFIKASI DIRI DAN KETERLIBATAN KERJA PADA MASKAPAI DI INDONESIA Esti Liana; Primadi Candra Susanto; Devi Marlita; Sri Handayani
Majalah Ilmiah DIAN ILMU Vol 25 No 1 (2025): MAJALAH ILMIAH "DIAN ILMU" OKTOBER 2025
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Pembangunan Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37849/midi.v25i1.461

Abstract

Studi ini mensintesis bukti tentang faktor-faktor pengembangan sumber daya manusia yang membentuk produktivitas karyawan di maskapai penerbangan Indonesia, di mana produktivitas berlandaskan pada efisiensi biaya, kinerja tepat waktu (OTP), keselamatan, dan kualitas layanan. Dengan menggunakan tinjauan pustaka sistematis, kami menyaring studi dan e-book (2017–2025) dari basis data utama. Inklusi mensyaratkan relevansi dengan mentoring, pembinaan, efikasi diri, keterlibatan kerja, atau produktivitas dalam lingkungan organisasi, terutama di bidang penerbangan. Studi yang memenuhi syarat dideduplikasi dan disintesis melalui analisis komparatif dan tematik.Temuan menunjukkan efek positif yang konsisten dari mentoring dan pembinaan terhadap indikator produktivitas individu—volume output, kualitas kerja, efisiensi waktu, dan penggunaan sumber daya. Efek ini diperkuat secara tidak langsung oleh mekanisme psikologis: efikasi diri mendukung penetapan tujuan, ketekunan, dan pengaturan diri, sementara keterlibatan kerja (semangat, dedikasi, penyerapan) beroperasi sebagai pendorong kinerja proksimal. Bukti khusus untuk maskapai penerbangan Indonesia masih terfragmentasi, dengan sedikit studi yang menguji keempat faktor secara bersamaan. Kami mengusulkan kerangka kerja terpadu yang di dalamnya mentoring dan coaching berfungsi sebagai enabler yang meningkatkan efikasi diri dan keterlibatan, sehingga meningkatkan produktivitas dan KPI operasional (misalnya, OTP, turnaround, jam kerja bebas insiden, keluhan). Secara praktis, kami merekomendasikan mentoring terstruktur dan coaching manajerial—pencocokan mentor-mentee, tujuan SMART, dan umpan balik yang jelas—bersama program-program yang menumbuhkan efikasi diri dan keterlibatan yang dipantau dengan instrumen tervalidasi (misalnya, UWES). Tinjauan ini menawarkan agenda berbasis mekanisme yang menghubungkan pengembangan sumber daya manusia dengan peningkatan produktivitas yang terukur.