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DO TRUST AND CUSTOMER INTIMACY AFFECT CUSTOMER LOYALTY? Farasky, Agung; Rusliyana Sari, Wahyuni; Pratomo, Luki Adiati
Jurnal Ekonomi Trisakti Vol. 4 No. 2 (2024): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan BisnisĀ 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v4i2.21154

Abstract

This study aims to identify factors influencing customer loyalty in Islamic Banking customers. One hundred seventy respondents filled out the questionnaire online. The sample collection techniques were purposive sampling and the Structure Equation Model (SEM). The results indicated that customer trust and intimacy positively affect customer loyalty.
ANTESEDEN CONTINUANCE USAGE INTENTION DAN KONSEKUENSINYA PADA PENGGUNA APLIKASI TRAVEL ONLINE Hartanto, Cellind Ventaria; Rusliyana Sari, Wahyuni; Pratomo , Luki Adiati
Jurnal Ekonomi Trisakti Vol. 5 No. 1 (2025): April 2025
Publisher : Lembaga Penerbit Fakultas EKonomi dan BisnisĀ 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i1.22458

Abstract

Penelitian ini bertujuan menguji pengaruh continuance usage intention terhadap pengguna aplikasi travel online. 203 responden dikumpulkan dengan metode purposive sampling. Metode yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian membuktikan bahwa time saving, convenience, dan continuance usage intention berpengaruh positif terhadap continuance usage intention, sedangkan money saving tidak berpengaruh positif terhadap continuance usage intention.