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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management
Kinanthi, Hening Lintang
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan pada Produk Erigo Kinanthi, Hening Lintang; Kusuma, Aditya Bayu; Mardiman Mardiman, Muhammad Fachmi,
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8425

Abstract

Erigo merupakan brand fashion lokal yang melonjak pada sekitar tahun 2015. Meskipun telah menjalankan strategi Relationship Marketing, namun pada kenyataannya tidak membuat pelanggan produk Erigo menjadi puas dan loyal. Tujuan dari penelitian ini yaitu mengetahui pengaruh secara langsung antara Relationship Marketing terhadap Kepuasan Pelanggan, pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan, dan pengaruh Relationship Marketing terhadap Loyalitas Pelanggan. Penelitian ini juga bertujuan untuk mengetahui pengaruh secara tidak langsung antara Relationship Marketing terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan. Sampelnya sebanyak 72 responden yaitu pengguna produk Erigo di Kabupaten Purwakarta. Partial Squares-Structural Equation Modeling (PLS-SEM) dianalisis dengan SmartPLS versi 3.0. Hasil penelitian membuktikan terdapat pengaruh secara langsung yang positif signifikan antara Relationship Marketing terhadap Kepuasan Pelanggan, terdapat pengaruh secara langsung yang positif signifikan antara pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan, dan ada pengaruh secara langsung yang positif signifikan antara pengaruh Relationship terdapat terhadap Loyalitas Pelanggan, serta terdapat pengaruh secara tidak langsung yang positif signifikan antara Relationship Marketing terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan.Kata Kunci: Relationship Marketing, Kepuasan Pelanggan, Loyalitas Pelanggan.
Pengaruh Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan pada UD. Hoshi Creasindo di Kabupaten Bekasi Kusuma, Aditya Bayu; Maulana, Dede Yusuf; Kinanthi, Hening Lintang; Fachmi, Muhammad; Mardiman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2186

Abstract

Companies need to see how much employees are involved in working and preferred behavior that is not part of an employee's formal work obligations, but supports the effective functioning of the organization in order to achieve optimal employee performance. The purpose of this study was to determine the effect of Employee Engagement and Organizational Citizenship Behavior both partially and simultaneously on Employee Performance. The sample in this study were 47 respondents using saturated sampling as the sampling technique. Data processing in this study used SmartPLS 4.0. The results showed that Employee Engagement has a positive and significant influence on Employee Performance because it has a p values (0,003) < 0,05. The results also show that Organizational Citizenship Behavior has a positive and significant influence on Employee Performance because it has p values (0,000) > 0.05. Finally, it is also known that Employee Engagement and Organizational Citizenship Behavior simultaneously on Employee Performance because it has a p values (0,000) > 0.05
Co-Authors Dede Yusuf Maulana Kusuma, Aditya Bayu Mardiman Mardiman Mardiman, Muhammad Fachmi, Muhammad Fachmi