Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Jurnal Pengabdian Masyarakat IPTEK PENG: Jurnal Ekonomi dan Manajemen
Kinanthi, Hening Lintang
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Pengaruh Marketing Affiliate Terhadap Keputusan Pembelian(Studi Kasus pada E-commerce Shopee) Kinanthi, Hening Lintang; Kusuma , Aditya Bayu
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m40zdr12

Abstract

Marketing is no longer just referring to traditional advertising and personal promotion. One of the digital marketing techniques that is currently trending is Affiliate Marketing. And Shopee is one of the e-commerce that uses affiliate marketing as one of its marketing activities. The rapid development of e-commerce platforms and social media in the use of Affiliate marketing has encouraged the author to conduct research to examine the factors of Affiliate marketing that can influence Purchasing decisions. For this reason, the title "The Influence of Affiliate Marketing on Purchasing Decisions on Shopee Ecommerce" was raised. The study uses a qualitative approach using literacy studies from research journals, weblinks, and theoretical reference books and also interviews. The results of this study are that the Affiliate marketing variable influences product purchasing decisions in e-commerce. Through this research, it is hoped that it can open deeper insights into the effectiveness of using Affiliate Marketing on purchasing decisions on online platforms.
Pengaruh Relationship Marketing Terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan pada Produk Erigo Kinanthi, Hening Lintang; Kusuma, Aditya Bayu; Mardiman Mardiman, Muhammad Fachmi,
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8425

Abstract

Erigo merupakan brand fashion lokal yang melonjak pada sekitar tahun 2015. Meskipun telah menjalankan strategi Relationship Marketing, namun pada kenyataannya tidak membuat pelanggan produk Erigo menjadi puas dan loyal. Tujuan dari penelitian ini yaitu mengetahui pengaruh secara langsung antara Relationship Marketing terhadap Kepuasan Pelanggan, pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan, dan pengaruh Relationship Marketing terhadap Loyalitas Pelanggan. Penelitian ini juga bertujuan untuk mengetahui pengaruh secara tidak langsung antara Relationship Marketing terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan. Sampelnya sebanyak 72 responden yaitu pengguna produk Erigo di Kabupaten Purwakarta. Partial Squares-Structural Equation Modeling (PLS-SEM) dianalisis dengan SmartPLS versi 3.0. Hasil penelitian membuktikan terdapat pengaruh secara langsung yang positif signifikan antara Relationship Marketing terhadap Kepuasan Pelanggan, terdapat pengaruh secara langsung yang positif signifikan antara pengaruh Kepuasan Pelanggan terhadap Loyalitas Pelanggan, dan ada pengaruh secara langsung yang positif signifikan antara pengaruh Relationship terdapat terhadap Loyalitas Pelanggan, serta terdapat pengaruh secara tidak langsung yang positif signifikan antara Relationship Marketing terhadap Loyalitas Pelanggan yang dimediasi Kepuasan Pelanggan.Kata Kunci: Relationship Marketing, Kepuasan Pelanggan, Loyalitas Pelanggan.
Pengaruh Employee Engagement Dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan pada UD. Hoshi Creasindo di Kabupaten Bekasi Kusuma, Aditya Bayu; Maulana, Dede Yusuf; Kinanthi, Hening Lintang; Fachmi, Muhammad; Mardiman
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 2 (2025): Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i2.2186

Abstract

Companies need to see how much employees are involved in working and preferred behavior that is not part of an employee's formal work obligations, but supports the effective functioning of the organization in order to achieve optimal employee performance. The purpose of this study was to determine the effect of Employee Engagement and Organizational Citizenship Behavior both partially and simultaneously on Employee Performance. The sample in this study were 47 respondents using saturated sampling as the sampling technique. Data processing in this study used SmartPLS 4.0. The results showed that Employee Engagement has a positive and significant influence on Employee Performance because it has a p values (0,003) < 0,05. The results also show that Organizational Citizenship Behavior has a positive and significant influence on Employee Performance because it has p values (0,000) > 0.05. Finally, it is also known that Employee Engagement and Organizational Citizenship Behavior simultaneously on Employee Performance because it has a p values (0,000) > 0.05
Pelatihan Manajemen Produksi Minuman Herbal TdBA untuk Kebugaran Siswa Sekolah Dasar Mardiman; Maulana, Dede Yusuf; Komaludin, Dudi; Kusuma, Aditya Bayu; Kinanthi, Hening Lintang; Giovanni, Krisno; Hajarudin, Iik; Saleha, Isma Muslihati
Jurnal Pengabdian Masyarakat IPTEK Vol. 6 No. 1 (2026): Edisi Januari 2026
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v6i1.12496

Abstract

Program pengabdian masyarakat ini bertujuan menerapkan sistem manajemen produksi untuk minuman herbal berbasis konsep Tatanen di Bale Atikan (TdBA) guna mengatasi masalah gaya hidup sedentari dan konsumsi minuman berpemanis berlebihan yang mengancam kebugaran siswa sekolah dasar di Kabupaten Purwakarta. Menggunakan pendekatan partisipatif selama dua bulan dengan pelatihan intensif tiga hari per sekolah, program ini melibatkan guru, siswa, dan komite sekolah dalam seluruh rantai nilai produksi "Cikobei Fresh" berbahan murbei, air, gula, rumput laut, lemon, sereh dan selasih. Pelatihan mencakup budidaya herbal, penerapan Standar Prosedur Operasional (SPO), prinsip keamanan pangan, hingga pengemasan dan pemasaran. Hasil menunjukkan 95% sekolah mitra berhasil mengembangkan kebun herbal, 92% guru mampu mengaplikasikan SPO secara konsisten, dan 88% siswa mengalami peningkatan minat belajar pada mata pelajaran sains, matematika, dan kewirausahaan. Keberlanjutan terbukti kuat dengan 85% sekolah tetap memproduksi "Cikobei Fresh" tiga bulan pasca pendampingan. Program ini tidak hanya meningkatkan asupan minuman fungsional yang aman bagi siswa, tetapi juga memperkuat pelestarian kearifan lokal Sunda dan menumbuhkan jiwa kewirausahaan melalui unit usaha mikro berbasis sekolah.
Co-Authors Dede Yusuf Maulana Giovanni, Krisno Hajarudin, Iik Komaludin, Dudi Kusuma , Aditya Bayu Kusuma, Aditya Bayu Mardiman Mardiman Mardiman, Muhammad Fachmi, Muhammad Fachmi Saleha, Isma Muslihati