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Handayani, Agustia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Bagaimana Budaya Organisasi dan Kompetensi Profesional Mempengaruhi Kinerja Guru? Handayani, Agustia; Harris, Allan; Astuti, Sri Yuli
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 1 No 2 (2021): Journal of Interdisciplinary Science and Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v1i2.12

Abstract

Banyak faktor yang mempengaruhi kinerja guru, diantaranya adalah faktor kompetensi profesional dan faktor budaya organisasi.Dalam penelitian ini ingin melihat bagaimana faktor budaya organisasi mempengaruhi kinerja guru dan faktor kompetensi professional mempengaruhi kinerja guru serta bagaimana kedua faktor tersebut secara bersama-sama mempengaruhi kinerja guru. Pendekatan penelitian yang digunakan adalah penelitian kuantitatif.Penelitian inimenggunakan 32 responden penelitian. Ada tiga variabel dalam penelitian ini yaitu: 2 (dua) Variabel bebas (X1 dan X2) dan 1 (satu) variabel terikat (Y) dimana budaya organisasi (X1) dan kompetensi profesional (X2) sebagai variabel bebas dan kinerja guru (Y) sebagai variabel terikat. Berdasarkan analisis data telah ditemukan jawaban hipotesis yaitu; faktor budaya organisasi mempengaruhi kinerja guru dengan tingkat pengaruh sebesar 33.9%, adapun faktor kompetensi profesional mempengaruhi kinerja guru dengan tingkat pengaruh sebesar 30,8%, sedangkan kedua faktor mempengaruhi kinerja guru dengan tingkat pengaruh sebesar 35,1%.
Pengaruh Quick Response Indonesian Standard (Qris) dan Brand Awareness terhadap Loyalitas Pelanggan (Customer Loyalty) pada Chandra Superstore Lampung Destiana; Handayani, Agustia; Wati, Ida
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.191

Abstract

ABSTRACT This study aims to test the effect of Qris and Brand Awareness on Customer Loyalty at Chandra Super Store Lampung. Loyalty is important for the running of a retail business. In order to fulfill customer desires, Chandra Super Store always does things that are competitive, creative, innovative and fast. Quantitative descriptive is the type of research used, through a survey method to obtain primary data sources and provide questionnaires for Super Store visitors. All Chandra Super Store customers are the population used in the study. The sample obtained was 92 respondents during the 3-day survey. The data analysis tool used is SPSS. The result is a Sign value.0.023 <0.05, meaning that Qris (X1) has a positive and sign effect on Customer Loyalty (Y). The easier Qris is to use in transactions, the more loyal customers will be to shop at Chandra Super Store. The Sign value.0.004 <0.05, meaning that Brand Awareness (X2) has a positive and sign effect on Customer Loyalty (Y). This means that the stronger and more people know about Chandra Super Store, the higher the level of customer loyalty. Keywords: Customer Loyalty, QRIS, Brand Awareness
Analisis Media Social Marketing terhadap Loyalitas Pelanggan dalam Menggunakan Produk Kecantikan Benings Handori; Handayani, Agustia; Wimbawani, Wiwik
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.256

Abstract

This study aims to analyze the influence of social media marketing on customer loyalty in using Bening's beauty products. The increasing use of social media in marketing strategies has become a significant concern, especially in the highly competitive beauty industry. The social media marketing variables examined include electronic word of mouth (e-WOM), social media marketing activities, and popular content. This research employed a quantitative associative method with a survey approach by distributing questionnaires to 310 respondents who are users of Benings products across Indonesia. The sampling technique used was simple random sampling. The results show that all three independent variables—e-WOM, social media marketing activities, and popular content—have a positive and significant influence on customer loyalty. These findings indicate that social media plays a crucial role in building and maintaining customer loyalty toward Bening's beauty products
Pengaruh E-Wom dan Brand Image terhadap Repurchase Intention pada Pengguna Aplikasi Dana Susanto, Edy; Ahoen, Bahori; Handayani, Agustia
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 2 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i2.265

Abstract

Repurchase Intention can be interpreted as the intention to repurchase is a transaction made on a product or service that has been purchased and then makes a repeat purchase. The focus of the research, namely Repurchase Intention, is intended as a customer's decision to reuse the Dana e-wallet. The purpose of the study was to determine the influence of e-wom and brand image on Repurchase Intention on the Dana e-wallet application. The use of quantitative research methods with a sample of 72 respondents obtained from the reach of the questionnaire from Google Form. The data analysis technique is multiple linear regression with SPSS. In terms of percentage, E-WOM has a positive effect on Repurchase Intention. The more customers talk about the Dana application product, the more customers will use it repeatedly and eventually become a habit or even dependent because of its benefits and convenience. The conclusion of the study is that Brand Image has a positive effect on Repurchase Intention. The more famous and has a good brand image, the more customers will reuse the Dana application. A well-known brand will make customers comfortable and safe in using the Dana e-wallet. Suggestions for further research are that researchers can add Artificial Intelligence (AI) factors as research developments.
Co-Authors Agus Efendi Ahmad Zakaria Ahoen, Bahori Andi Thahir Aprilia, Cindy Ayu Astuti, Sri Yuli Destiana edy susanto Ekawati, Farida Handori Harris, Allan Ida wati Minando, Haris RR. Ella Evrita Hestiandari Sumarno, Ari Pitoyo Wimbawani, Wiwik