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All Journal ProBisnis : Jurnal Manajemen Indonesian Research Journal on Education
Sinurat, Nadia Natalia
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Analysis of the Effect of Online Delivery Food on Customer Loyalty: Case Study on Kopi Kenangan Medan Meiriza, Mica Siar; Sitanggang, Karolin Gabrela; Sinurat, Nadia Natalia; Rajagukguk, Nicko Fernando; Lingga, Desmila Atheja
ProBisnis : Jurnal Manajemen Vol. 16 No. 01 (2025): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to examine the impact of online food delivery services on customer loyalty at the Kopi Kenangan branch in Medan Perjuangan. The rapid advancement of digital technology has facilitated the online food ordering process for consumers, which is crucial for fostering customer loyalty. This research employs a quantitative methodology using a survey approach, with a questionnaire distributed to 50 respondents who have utilized the online delivery service from Kopi Kenangan. Data analysis was conducted through validity and reliability tests, along with simple linear regression, t-tests, and F-tests to assess both partial and simultaneous effects of the independent variable on the dependent variable. The findings indicate that online food delivery services significantly influence customer loyalty, evidenced by an Fcount of 12.708, which exceeds the Ftable value of 3.18, and a significance level of 0.001. However, the coefficient of determination reveals that online delivery services account for only 39.3% of customer loyalty, suggesting that other factors, such as product quality and brand image, also contribute to enhancing customer loyalty. Therefore, Kopi Kenangan should focus on continuously improving the quality of their delivery services while also considering other elements that affect customer loyalty.
Analisis Kesalahan Berbahasa pada Penulisan Skripsi Mahasiswa Manajemen Siallagan, Lasenna; Siregar, Fikri Alfahmi; Hutagalung, Gracella Rosnah S; Hia, Krisdamayanti; Syahputra, M.Irfandi; Lubis, Nabila Boru; Sinurat, Nadia Natalia; Zuhra, Naila
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1363

Abstract

Bahasa Indonesia, yang berasal dari bahasa Melayu dan telah menjadi lingua franca di Nusantara sejak abad ke-7, diresmikan sebagai bahasa nasional pada tahun 1945. Pembakuan bahasa dilakukan pada tahun 1972 untuk menyatukan berbagai dialek. Namun, mahasiswa sering mengalami kesalahan berbahasa dalam penulisan skripsi, yang berdampak pada kualitas akademik. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk menganalisis kesalahan berbahasa dalam skripsi mahasiswa Manajemen. Metode pengumpulan data meliputi studi literatur dan triangulasi untuk meningkatkan validitas hasil. Hasil analisis menunjukkan bahwa kesalahan penggunaan kata baku dan tidak baku mendominasi, mencapai 47,83%, diikuti oleh penggunaan kata serapan (21,74%) dan kesalahan tanda baca (13,04%). Kesalahan ini dapat merusak kredibilitas akademik dan memengaruhi pemahaman pembaca. Temuan ini menekankan pentingnya pelatihan intensif dalam penggunaan bahasa yang baik serta kolaborasi antara lembaga pendidikan dan dosen untuk meningkatkan kualitas penulisan skripsi mahasiswa. Dengan perbaikan yang tepat, diharapkan kualitas penulisan skripsi dapat meningkat secara signifikan.
Co-Authors Hia, Krisdamayanti Hutagalung, Gracella Rosnah S Lingga, Desmila Atheja Lubis, Nabila Boru Meiriza, Mica Siar Rajagukguk, Nicko Fernando Siallagan, Lasenna Siregar, Fikri Alfahmi Sitanggang, Karolin Gabrela Syahputra, M.Irfandi Zuhra, Naila