Claim Missing Document
Check
Articles

Found 7 Documents
Search
Journal : EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial

Pengembangan Kompetensi Sumber Daya Manusia Sebagai Kunci Inovasi Dan Transformasi UMKM Batik Di Era Globalisasi Junengsih; Basori, Mohamat; Intan, Lusi Reni; Triana, Ade
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.383

Abstract

This study explores the role of human resource (HR) competencies in driving innovation and transformation in batik SMEs, amidst globalization challenges. A qualitative descriptive method was employed to collect data through observation, interviews, and surveys. The findings reveal that most batik SMEs possess basic competencies in batik production but require improvements in design innovation and technology adaptation. Developing HR competencies through digital design training, online marketing, and strategic management is essential to enhance competitiveness and business sustainability. This study recommends continuous training programs and cross-sector collaborations to support the growth of batik SMEs in domestic and international markets.
Pengaruh Kinerja Keuangan Terhadap Strategi Bisnis PT HM Sampoerna Tbk. Tahun 2023 Hartono, Ardhit Wiro; Putra, Viko Rachmatullah; Intan, Lusi Reni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.384

Abstract

This study analyzes the financial performance of PT HM Sampoerna Tbk. in 2023 using financial ratios, including profitability, liquidity, and solvency. The data used originates from the company's annual financial statements. The applied method is descriptive analysis with a quantitative approach, utilizing financial ratios such as Debt to Asset Ratio (DAR), Return on Equity (ROE), Net Profit Margin (NPM), Debt to Equity Ratio (DER), Return on Assets (ROA), and Current Ratio. The results of the study indicate that PT HM Sampoerna Tbk. has a stable financial performance, with increased profitability, healthy liquidity, and maintained solvency. These findings have significant implications for strengthening the company's competitiveness in the tobacco industry market.
Penerapan GCG, Audit Internal, Dan Whistleblowing System Sebagai Strategi Pencegahan Fraud Pada PT.XYZ (Persero) Dina, Nur; Basori, Mohamat; Intan, Lusi Reni; Adiba
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 3 (2025): Mei 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i3.394

Abstract

This study aims to analyze the influence of the Whistleblowing system and internal audit on fraud occurrences, as well as their roles in supporting Good Corporate Governance (GCG). The analytical method employed is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using a sample of 132 employees at PT XYZ (Persero). The findings reveal that both the Whistleblowing system and internal audit have a positive and significant effect on GCG but do not have a significant impact on fraud occurrences. Furthermore, GCG itself is not proven to significantly reduce the incidence of fraud. These results imply that improvements in internal control and reporting systems should be accompanied by additional efforts to effectively mitigate fraud within the organization.
Pengaruh Literasi Digital dan Keberlanjutan Bisnis terhadap Ekonomi Kreatif dengan Sikap Kewirausahaan sebagai Variabel Intervening Basori, Mohamat; Intan, Lusi Reni; Triana, Ade; Wahyono, Budi; Dila, Fara; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.408

Abstract

The digital transformation era has brought new opportunities for the creative economy sector, yet not all entrepreneurs have fully embraced its potential. This study aims to explore how digital literacy and business sustainability influence the growth of the creative economy, with entrepreneurial attitude serving as a mediating variable. A quantitative approach with SEM-PLS analysis was applied, using data from 256 MSME actors in the creative economy across Jabodetabek. The findings reveal that entrepreneurial attitude plays the most dominant role in fostering creative economic development. Business sustainability also has a significant impact, both directly and indirectly, through entrepreneurial attitude. In contrast, digital literacy exerts a relatively smaller effect but becomes meaningful when mediated by entrepreneurial behavior. The study highlights the importance of cultivating entrepreneurial character alongside digital and sustainability training. Given the study’s geographic and sample limitations, future research is recommended to expand to broader regions and explore additional variables such as innovation and government policy support.
Peran Media Sosial dalam Strategi Digital Marketing: Tinjauan Sistematis terhadap Pengaruhnya di Pasar Indonesia Akbarona, Danang Aziz; Intan, Lusi Reni; Triana, Ade; Dila, Fara
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.409

Abstract

This-study aims-to examine the-role of socialmedia in digital marketing strategies in Indonesia through a Systematic Literature Review (SLR) with a qualitative approach, focusing on its impact on brand mindfulness, client engagement, brand fidelity, and the marketing performance of micro, small,and medium enterprises(MSMEs). By reviewing literature from academic journals, conference papers, and scholarly publications, this study identifies crucial themes, including the effectiveness of social media platforms like Instagram and Twitter in enhancing brand mindfulness and deals, the role of influencer marketing in strengthening marketing strategies, and the positive impact of social media on MSMEs. Success factors include the quality of applicable and engaging content, active commerce with cult, and the use of analytics to measure crusade effectiveness, while major challenges encompass violent competition, resource limitations for MSMEs, and changes in platform algorithms. The study recommends training in content operation, integrating influencer marketing with organic content, and using analytics to optimize marketing strategies. Limitations include the focus on English and Indonesian literature and confined access to paid journals, suggesting unborn exploration to explore platforms like TikTok and the impact of algorithm changes
Peran Koperasi Sekolah dalam Membentuk Pola Pikir Kewirausahaan Siswa: Studi Fenomenologi di SMK Budhi Warman II Jakarta Timur Faried, Ade Achmad; Intan, Lusi Reni; Raharjo, Didik Sapto; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.415

Abstract

This study aims to explore the role of school cooperatives in shaping students' entrepreneurial mindset through a phenomenological approach. The research was conducted at SMA Budhi Warman II East Jakarta, with main subjects being students actively involved in school cooperative activities. Data collection methods included observation, in-depth interviews, and documentation. Data were analyzed using descriptive qualitative analysis with an inductive approach. The results showed that the school cooperative plays a significant role in building awareness, attitudes, and entrepreneurial skills among students such as initiative, responsibility, independence, and teamwork. Moreover, through direct practice in managing business within the cooperative, students can better understand real business concepts and develop their entrepreneurial mindset. These findings provide important contributions to schools and policymakers in designing effective entrepreneurship development strategies
Pengaruh Kepemimpinan Transformasional terhadap Kinerja Perusahaan pada PT Pos Indonesia (Persero): Peran Mediasi Keberlanjutan Perusahaan Junengsih; Basori, Mohamat; Intan, Lusi Reni
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.416

Abstract

Abstract. This study aims to examine the influence of transformational leadership on company performance by incorporating corporate sustainability as a mediating variable. The research is centered on PT Pos Indonesia (Persero), a state-owned enterprise striving to improve competitiveness and performance through organizational and digital transformation. A quantitative explanatory research design was adopted. Data were collected from 316 permanent employees across various organizational units using a structured questionnaire. The analysis employed Structural Equation Modeling using the Partial Least Squares (SEM- PLS) method with SmartPLS version 3.0. The results reveal that transformational leadership has a significant positive effect on both corporate sustainability and company performance, directly and indirectly. Corporate sustainability significantly mediates the relationship between transformational leadership and performance, indicating that visionary and inspirational leaders foster sustainable systems that enhance organizational outcomes. These findings underscore the strategic synergy between modern leadership styles and sustainability practices in achieving superior and enduring corporate performance