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All Journal Cakrawala : Jurnal Humaniora Bina Sarana Informatika Nyimak: Journal of Communication LUGAS Jurnal Komunikasi Jurnal Ilmu Politik dan Komunikasi Indonesian Journal for Social Responsibility Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Public Relations (J-PR) Kajian Ilmu Sosial Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Sidharta, Veranus
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Komunikasi Marketing Politik Dalam Pemilihan Kepala Daerah (Studi Kasus Pemilihan Kepala Daerah Kabupaten Buru Selatan Provinsi Maluku 2020) Hurasan, Ruslan; Sidharta, Veranus; Nazaki, Nazaki; Sophia, Uly
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 5 No 1 (2022): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v5i1.4566

Abstract

Pemilihan kepala daerah merupakan wujud dan mekanisme demokrasi di daerah Strategi komunikasi dan marketing politik berperan penting dalam kampanye pemilihan kepala daerah untuk mencapai tujuan organisasi politik.  Penelitian ini bermaksud untuk mengetahui strategi marketing politik dari tim sukses pemenangan pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily dalam melakukan kampaye politik.  Metode yang digunakan dalam penelitian ini adalah kualitatif dengan menggunakan paradigma konstruktivis dan pendekatan studi kasus.  Kampanye merupakan aktivitas komunikasi yang bertujuan merubah perilaku pemilih. Oleh karena itu, kampanye harus direncanakan sedemikian rupa dalam rangka mencapai target yang diagendakan, atau masa kampanye merupakan masa mengapikasikan strategi-strategi yang telah dirumuskan untuk mencapai target tersebut. Hasil penelitian menemukan, dalam pelaksanaan pilkada Kabupaten Buru Selatan Provinsi Maluku tahun 2020, tim sukses dari pasangan Safitri Malik Solissa dan Gerson Eliaser Selsily mengunakan strategi empat langkah yaitu ; 1). Segmentasi, 2). Targeting. 3). Positioning. 4). Branding, yang menunjukkan keberhasilan dalam penerapannya. Kata Kunci : Komunikasi Politik, Marketing Politik, Pilkada.
STRATEGI KOMUNIKASI HUMAS SMESCO INDONESIA DALAM PUBLIKASI PROGRAM UMKM MELALUI MEDIA SOSIAL INSTAGRAM Keyjia, Nur Al; Sidharta, Veranus; Tambunan, Resman Muharul
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 6 No 2 (2023): Global Komunika Vol. 6 No. 2 2023
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/gk.v6i2.6565

Abstract

Micro, Small and Medium Enterprises (MSMEs) not only create jobs, but also contribute to the country's economic growth and contribute to achieving the 17 sustainable development goals listed in the SDGs. Therefore, the use of communication strategies in publicizing MSME products is very crucial so that the message conveyed can run effectively. One of the effective communication tools in promoting MSMEs is social media, which can open up opportunities to increase sales of MSME products. This research will explore SMESCO Indonesia's public relations communication strategy in publishing MSME programs via Instagram social media. The method used in this research. The method used in this research is descriptive qualitative. The warrant for obtaining research data was given to the Head of Communication and Public Relations at Smesco Indonesia and the Communication and Public Relations Staff at Smesco Indonesia. The research results show that external and internal communication strategies as well as managing Instagram social media accounts in promoting MSME programs are effective tools in achieving organizational goals, namely supporting economic growth through promoting MSME products and building strong relationships with various interested parties.
Research result HUMAS BIRO PEMBERITAAN DPR RI DALAM ANALISIS PEST Sidharta, Veranus; Fauzi, Irfan
Jurnal Public Relations (J-PR) Vol. 1 No. 1 (2020): April 2020
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v1i1.172

Abstract

The DPR RI as a legislative body whose members are directly elected by the people and have functions as maker, proposer, legislator, executive supervisor and APBN preparation are required to have a positive image in the eyes of the public. The role of public relations is indispensable in the relationship between institutions and the public, creating a good image for institutions and fostering positive and mutually beneficial relationships with the public. PEST analysis is used as a component to identify external forces on the influence of opportunity and threat factors on current conditions and situations by taking advantage of opportunities and anticipating threats from external institutions. The DPR RI institutionally has two characteristics which include temporary institutions and permanent institutions. Economic and Budget Policy, the DPR RI discusses and decides whether or not to approve a draft law on the State Budget, social factors include aspects related to the use of media in disseminating information while the technology factor covers aspects of information and communication technology in the form of access to availability data and information.
The Influence of Interpersonal Communication and Sales Marketing on Customer Loyalty: A Quantitative Study at Astra Motor BSD City Putri, Safhira Amadea; Sidharta, Veranus; Arlena, Wenny Maya
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 8 No 3 (2025): Global Komunika Vol. 8 No. 3 2025
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Maintaining customer loyalty in the increasingly competitive automotive industry is crucial, where product quality is relatively homogeneous, so interpersonal relationship aspects and marketing strategies become significant differentiating factors. This study aims to analyze the influence of interpersonal communication and sales marketing on customer loyalty at the Astra Motor BSD City Dealer. This study uses a quantitative method with an associative approach. The study population is all Astra Motor BSD City Dealer customers, with a sample size of 100 respondents determined using the Slovin formula. The sampling technique was purposive, while data were collected through a questionnaire with a five-point Likert scale. The study results indicate that interpersonal communication positively and significantly affects customer loyalty, with a regression coefficient of 0.645 and a correlation of 0.885. Similarly, sales marketing is proven to have a significant positive effect with a regression coefficient of 0.435 and a correlation of 0.873. The simultaneous test yielded a calculated F value of 254.903 with a significance of 0.000, while the coefficient of determination (R²) value was 0.815, meaning that these two variables explained 81.5% of customer loyalty. Thus, it can be concluded that interpersonal communication and sales marketing are strategic factors that greatly determine the formation of customer loyalty at the Astra Motor BSD City Dealer.
Co-Authors Anisti Anisti, Anisti Apriyanti, Tri Arlena, Wenny Maya Davina, Triya Rindu Djuara P Lubis Heriyanti Heriyanti, Heriyanti Hurasan, Ruslan Irfan Fauzi Keyjia, Nur Al Kudang Boro Seminar Liliyana, Liliyana Nazaki Nazaki Noviana Putri Harahap, Sitka Bella Putri, Safhira Amadea Sophia, Uly Syanni, Kevin Firdaus Syatir, Syatir Tambunan, Resman Muharul Tuty Mutiah Ummanah Ummanah, Ummanah