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All Journal Jurnal Visi Manajemen (JVM) Literacy : International Scientific Journals of Social, Education, Humanities Masyarakat: Jurnal Pengabdian Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Bayu Ade Prabowo
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Memaksimalkan Kepuasan Tamu dan Keuntungan Finansial: Pendekatan Terintegrasi dalam Manajemen Hotel Wimarion Septa Intiar; Enik Rahayu; Bayu Ade Prabowo
Jurnal Visi Manajemen Vol. 11 No. 1 (2025): Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i1.510

Abstract

This study delves into an integrative management approach within the context of Wimarion Hotel, with a dual focus on augmenting guest satisfaction and enhancing financial viability. Through the incorporation of pivotal factors encompassing front office services, pricing dynamics, customer communication strategies, interior design aesthetics, and overarching business strategies, the research endeavors to pinpoint variables that can be optimized to synergistically boost employee productivity and fiscal gains. Employing a quantitative cross-sectional methodology, data was gathered from a sample of 100 randomly chosen hotel patrons via questionnaire dissemination. Analysis underscores a statistically significant positive correlation between guest satisfaction, financial profitability, and the realization of an integrated management framework. These findings underscore the imperative of adopting comprehensive strategies in hotel administration, underscoring the intrinsic linkages between guest contentment and fiscal prosperity in achieving overarching management cohesion
Speaking Proficiency Among English Specific Purpose Students: A Literature Review On Assessment And Pedagogical Approaches Shella Gherina Saptiany; Bayu Ade Prabowo
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 3 No. 1 (2024): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v3i1.1392

Abstract

Developing speaking proficiency is a critical goal for students in English for Specific Purposes (ESP) programs, as effective oral communication skills are essential for their future professional success. This literature review aims to synthesize existing research on assessing and enhancing speaking proficiency among ESP students through various pedagogical approaches. The review explores three main themes: 1) the multifaceted nature of speaking proficiency for ESP students, encompassing linguistic competencies, pragmatic awareness, and intercultural communicative competence; 2) assessment methods for evaluating ESP students' speaking abilities, including standardized tests, performance-based assessments, and contextualized rubrics; and 3) pedagogical approaches for improving speaking skills, such as task-based language teaching, project-based learning, technology integration, and explicit instruction on pragmatics and discourse strategies. The literature review highlights the importance of aligning assessment practices and instructional methods with the specific communicative needs and target language use situations of ESP learners in their respective professional domains. By critically analyzing and synthesizing the findings from relevant studies, this review contributes to a deeper understanding of best practices for assessing and developing speaking proficiency in ESP contexts. Implications for curriculum design, teacher training, and future research directions are discussed, with the ultimate goal of better preparing ESP students to become effective and confident communicators in their chosen fields.
PENINGKATAN KAPASITAS SDM DESA WISATA MELALUI PELATIHAN GUIDING DAN SAPTA PESONA DI JATIREJO SEMARANG Aurilia Triani Aryaningtyas; Suwarti; Bayu Ade Prabowo; Syamsul Hadi; Aura Astaningrum
Masyarakat: Jurnal Pengabdian Vol. 3 No. 2 (2026)
Publisher : Yayasan Pendidikan Dan Pengembangan Harapan Ananda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58740/m-jp.v3i2.793

Abstract

Pengembangan desa wisata berbasis masyarakat memerlukan kesiapan sumber daya manusia yang mampu mendukung kualitas pelayanan wisata dan pengelolaan destinasi secara berkelanjutan. Kelurahan Jatirejo, Kecamatan Gunungpati, Kota Semarang memiliki potensi wisata yang cukup besar, namun masih menghadapi kendala berupa rendahnya pemahaman masyarakat mengenai sadar wisata, penerapan Sapta Pesona, serta keterampilan guiding. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas sumber daya manusia desa wisata melalui pelatihan guiding dan penguatan pemahaman Sapta Pesona. Kegiatan dilaksanakan pada bulan September-Oktober 2025 dengan pendekatan Participatory Action Research (PAR). Program dilaksanakan melalui observasi lapangan, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Tahapan kegiatan meliputi observasi lapangan, identifikasi kebutuhan mitra, sosialisasi sadar wisata dan Sapta Pesona, pelatihan guiding, simulasi praktik, serta evaluasi kegiatan. Peserta kegiatan terdiri atas pengurus desa wisata, Pokdarwis, dan masyarakat Kelurahan Jatirejo yang terlibat dalam pengembangan wisata lokal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman masyarakat mengenai pentingnya sadar wisata dan penerapan Sapta Pesona dalam mendukung pelayanan wisata. Selain itu, kemampuan peserta dalam memandu wisata mengalami peningkatan terutama pada aspek komunikasi, pelayanan wisata, dan penyampaian informasi destinasi. Hasil evaluasi menunjukkan 85% peserta memiliki pemahaman sadar wisata dalam kategori sangat baik dan 90% peserta menyatakan kegiatan sangat bermanfaat bagi pengembangan desa wisata. Kegiatan ini memberikan dampak positif terhadap kesiapan masyarakat dalam mendukung pengembangan Desa Jatirejo sebagai desa wisata edukatif, ramah wisatawan, dan berkelanjutan.
Pengaruh Literasi Keuangan Digital dan Gaya Hidup Terhadap Perilaku Pengelolaan Keuangan Pribadi Generasi Z di STIEPARI Semarang Intan Purnama Halawa; Bayu Ade Prabowo
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10686

Abstract

Generation Z students, as digital natives, face unique challenges in personal financial management amid rapid digital financial service growth. This study examines the influence of digital financial literacy and lifestyle on personal financial management behavior among Generation Z students at STIEPARI Semarang. Using a quantitative causal approach with census sampling technique, data were collected from 29 respondents through structured questionnaires distributed online during January 19–22, 2026. Multiple linear regression analysis reveals that digital financial literacy has a significant positive effect on personal financial management behavior (β = 1.180, t = 4.991, p < 0.001), while lifestyle does not significantly influence financial management behavior (β = −0.102, t = −0.503, p = 0.619). Simultaneously, both variables significantly affect personal financial management behavior (F = 29.670, p < 0.001) with an R² of 69.5%, indicating a strong predictive model. These findings confirm the Theory of Planned Behavior and Financial Literacy Theory in the digital context, demonstrating that digital financial literacy is the dominant factor shaping Generation Z's financial management behavior. A key theoretical contribution is the confirmation that digital competency extends traditional financial literacy frameworks, while the practical contribution lies in evidence-based recommendations for curriculum integration in small private higher education institutions. Research limitations include small sample size (n = 29) and high multicollinearity between independent variables, suggesting future research should expand samples across multiple institutions and incorporate moderating variables such as financial attitude and financial self-efficacy.
Co-Authors Aura Astaningrum Aurilia Triani Aryaningtyas Enik Rahayu Intan Purnama Halawa Septa Intiar Shella Gherina Saptiany Suwarti, Suwarti Syamsul Hadi