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Rachmad
Universitas Tadulako
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Analisis Pelaksanaan Program CSR PT Astra Agro Lestari Di Kelurahan Martajaya, Kabupaten Pasangkayu, Sulawesi Barat Jihan Dzalfana; Lia Natalia Sonda; Nira Ramadhani; Novianti Dewi Lestari; Hikma; Sukri; Rachmad; Daswati
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10981

Abstract

Corporate Social Responsibility (CSR) is a legal and moral obligation for companies operating in the natural resource sector in Indonesia, as mandated by Law Number 40 of 2007 on Limited Liability Companies and Government Regulation Number 47 of 2012. This study aims to analyze the implementation of CSR programs by PT Astra Agro Lestari in Martajaya Village, Pasangkayu Regency, West Sulawesi. The research employs a qualitative descriptive approach, with data collected through interviews and direct observation involving company representatives, local government officials, and community beneficiaries. Data analysis was conducted using the interactive model of Miles and Huberman (1994), encompassing data reduction, data display, and conclusion drawing. The findings reveal that PT Astra Agro Lestari implements CSR through four main pillars: Astra Cerdas (education), Astra Sehat (health), Astra Kreatif (economy), and Astra Hijau (environment), across six assisted villages including Martajaya. The programs are designed through a participatory consultative approach, ensuring community involvement from planning to evaluation. Overall, the CSR implementation has provided tangible benefits to the local community and contributed to strengthening the harmonious relationship between the company and the surrounding population. However, continuous monitoring and adaptive evaluation are needed to ensure the long-term sustainability and effectiveness of these programs.
Peran Corporate Social Responsibility Pt Astra Dalam Pengembangan Pendidikan Lokal: Studi Kasus Program Astra Cerdas Di Pasangkayu Juniva; Eva Afrilia; Adinda Prameswary Putry; Nuramanda Rizkiyah; Wilda; Alya Sasabila Yabiy; Rachmad; Nasrullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10984

Abstract

Educational access disparities in plantation areas remain a structural problem that has not been fully addressed by public services. This study aims to analyze the implementation of the Astra Cerdas Program as a form of Corporate Social Responsibility (CSR) by PT Astra Agro Lestari through PT Pasangkayu in Martajaya Village, Pasangkayu Regency, West Sulawesi, as well as to identify the factors that support and hinder the program's success. A qualitative descriptive approach was employed through field observation, in-depth interviews with stakeholders, and documentation review. The findings indicate that the Astra Cerdas Program operates multidimensionally, encompassing academic scholarships, incentives for contract teachers, strengthening of affiliated school facilities, and non-formal education interventions specifically targeting the indigenous Bunggu community. The program's success is supported by the company's long-term institutional commitment, cross-sector coordination among the private sector, schools, communities, and local government, as well as a program design grounded in the actual needs of the local community. On the other hand, obstacles encountered include geographic infrastructure limitations, funding vulnerability that remains dependent on CSR allocations, uneven distribution of educational facility assistance, and program monitoring capacity that requires further strengthening. This study affirms that strategic partnerships between corporations and local governments hold significant potential in expanding an inclusive and sustainable educational ecosystem in remote areas surrounding plantation industrial zones.
Penerapan Program Csr Astra Kreatif Oleh Pt Pasangkayu Di Kelurahan Martajaya Kecamatan Pasangkayu Kabupaten Pasangkayu Haikal Putra Fachrezy; Bahtiar; Adika Tirta Atansyah; Steven Ladjepe; Desinta; Made Serik Ayu; Anisa Auliya; Muzakir Tawil; Rachmad; Richard F. Labiro; abdul rivai
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10985

Abstract

This study evaluates the implementation of the Astra Kreatif corporate social responsibility (CSR) program carried out by PT Pasangkayu in Martajaya Village, Pasangkayu Subdistrict, Pasangkayu Regency. The objectives are to identify the program activities, assess their socio-economic impacts on the local community, and explore supporting and inhibiting factors in implementation. The study employs a qualitative case study approach with data collected through in-depth interviews with stakeholders (company representatives, village officials, and beneficiaries), participatory observation, and program document analysis. Results indicate that Astra Kreatif focuses on building local entrepreneurial capacity, creative skills training, and provision of small-scale production facilities. Observed positive impacts include improved technical knowledge among participants, increased home-based business opportunities, and strengthened local market networks. However, program effectiveness is constrained by limited sustainable funding, suboptimal inter-institutional coordination, and the need for follow-up to improve access to financing. Recommendations include sustainability planning (micro-financing schemes or market partnerships), enhanced coordination with village government, and regular community-inclusive monitoring and evaluation. These findings inform companies, local policymakers, and researchers on designing more responsive and impactful CSR programs at the community level
Pengaruh Corporate Social Responsibility (Csr) Terhadap Peningkatan Ekonomi Masyarakat Kelurahan Martajaya Kabupaten Pasangkayu Rifayanti; Gifa Rahma; Fiona R.H Asal; Nurul Aulia; Siska Amaliah; najwa; Tri Cahya Randani; Almira K. Lahiya; Annisa Prastika Qur'ani; Kusmiатun Khoiriyah; Muzakir Tawil; Rachmad; Askar Mayusa; Nawawi Natsir
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.10986

Abstract

This study aims to examine the implementation of the Corporate Social Responsibility (CSR) program by PT Astra Group together with PT Tanjung Sarana Lestari (TSL) and its influence on the economic improvement of the Martajaya Village community, Pasangkayu Regency, West Sulawesi Province. The research was conducted as part of the Field Experience Practice (PPL) activity of the Public Administration Study Program at Tadulako University on May 8–9, 2026. The study employed a descriptive qualitative approach, with data collected through in-depth interviews and documentation studies. Research informants consisted of representatives from the Human Resource Development and Administration (HRDA) division of PT Astra Group and PT TSL, as well as the Secretary of Martajaya Village. The findings reveal that the company's CSR program is implemented through four main pillars—health, education, economy, and environment with the economic pillar designated as the primary priority. The flagship program under the economic pillar is Astra Kreatif, which encompasses micro, small, and medium enterprise (MSME) empowerment, livestock and fisheries sector development, and women's group empowerment. These programs have made positive contributions to community economic development through a village-based coordination mechanism that serves as a bridge between the company and the community. Nevertheless, program implementation still faces five major obstacles: limited public information transparency, minimal community participation in the program planning stage, cultural barriers arising from ethnic heterogeneity, limited geographic reach of the program's target areas, and weak inter-agency coordination. Recommended solutions include adopting an open CSR reporting system, applying a Participatory Program Planning approach, strengthening local wisdom-based strategies, expanding target areas with improved targeting mechanisms, and establishing a structured Multi-Stakeholder Partnership Forum. This study concludes that the effectiveness of CSR as an instrument of community economic empowerment requires program governance that is transparent, participatory, inclusive, and sustainably integrated with regional government development programs.
Co-Authors Abdul Rivai Adika Tirta Atansyah Adinda Prameswary Putry Almira K. Lahiya Alya Sasabila Yabiy Anisa Auliya Annisa Prastika Qur'ani Askar Mayusa Bahtiar Daswati Desinta Eva Afrilia Fiona R.H Asal Gifa Rahma Haikal Putra Fachrezy Hikma Jihan Dzalfana Juniva Kusmiатun Khoiriyah Lia Natalia Sonda Made Serik Ayu Muzakir Tawil najwa Nasrullah Nawawi Natsir Nira Ramadhani Novianti Dewi Lestari Nuramanda Rizkiyah Nurul Aulia Richard F. Labiro Rifayanti Siska Amaliah Steven Ladjepe Sukri Tri Cahya Randani Wilda