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Digital Da’wah and Authority Contestation in Indonesia: Between Traditional Ulama and Modern Influencers Wahyu Khoiruz Zaman; Ilyas Supena; Muhammad Sulthon; Muh. Amirudin
FITRAH: Jurnal Kajian Ilmu-ilmu Keislaman Vol 12, No 1 (2026)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/fitrah.v12i1.19457

Abstract

This study explores the contestation of religious authority in Indonesian digital da’wah, examining how traditional ulama and Muslim influencers interact and negotiate their legitimacy on social media platforms such as YouTube, Instagram, and TikTok. Utilizing a qualitative digital discourse analysis combined with non-participatory online observation, the research analyzes selected religious content to understand communication styles, symbols of authority, audience engagement, and narratives of legitimacy. The findings reveal that the rise of Muslim influencers and digital preachers has led to a fragmentation of religious authority, shifting from traditional sources such as scholarly lineage and institutional affiliation to factors like visibility, popularity, affective communication, and algorithmic circulation. This transformation creates opportunities for democratizing Islamic preaching, making it more accessible to younger Muslims, but also introduces risks such as superficial religious understanding, pseudo-authority, and polarization. Traditional ulama respond by adopting integrative, collaborative, and defensive strategies, often involving younger digital actors to adapt classical messages into platform-friendly formats. The results highlight the complex dynamics of digital religious authority, emphasizing the importance of understanding how authority is reshaped through interactions between tradition, platform logic, and digital visibility, which has significant implications for the future of Islamic discourse in Indonesia. This article contributes to Islamic studies by showing that religious authority in the digital age is not simply displaced, but contested, negotiated, and reconfigured through the interaction between scholarly tradition, platform logic, generational mediation, and digital visibility.
Dakwah Digital dan Generasi Z: Pergeseran Otoritas Keagamaan di Media Sosial Wahyu Khoiruz Zaman
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 4 (2024): Oktober
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v2i4.1885

Abstract

Perkembangan media sosial telah mengubah lanskap dakwah Islam, terutama dalam hubungannya dengan Generasi Z sebagai kelompok yang tumbuh bersama teknologi digital. Generasi ini tidak hanya menjadi sasaran dakwah, tetapi juga menjadi bagian dari ekosistem produksi, distribusi, dan konsumsi pesan keagamaan di ruang digital. Artikel ini bertujuan untuk menganalisis tantangan dakwah Islam kepada Generasi Z di media sosial, khususnya terkait perubahan pola konsumsi informasi keagamaan, fragmentasi otoritas dakwah, dan kebutuhan literasi digital keagamaan. Penelitian ini menggunakan pendekatan kualitatif-konseptual dengan metode studi pustaka dan observasi digital terbatas terhadap fenomena dakwah Islam di media sosial. Hasil kajian menunjukkan bahwa dakwah kepada Generasi Z menghadapi tiga tantangan utama. Pertama, pola konsumsi keagamaan Generasi Z cenderung cepat, visual, personal, dan berbasis algoritma. Kedua, otoritas keagamaan tidak lagi hanya bertumpu pada lembaga, sanad keilmuan, atau figur ulama tradisional, tetapi juga dibentuk oleh popularitas digital, gaya komunikasi, kedekatan emosional, dan kemampuan mengelola platform. Ketiga, rendahnya literasi digital keagamaan dapat membuat Generasi Z rentan terhadap simplifikasi ajaran, disinformasi, dan polarisasi keagamaan. Artikel ini menyimpulkan bahwa dakwah Islam kepada Generasi Z memerlukan strategi yang tidak hanya adaptif secara teknologi, tetapi juga kuat secara etis, literatif, dan otoritatif. Dengan demikian, artikel ini berkontribusi dalam memperluas kajian dakwah digital dengan menempatkan Generasi Z sebagai aktor penting dalam perubahan otoritas keagamaan di media sosial.  
Re-Educative Da'wah Communication for the Deradicalization of Radicalized Prisoners in Jepara, Indonesia Wahyu Khoiruz Zaman
Journal of Communication Studies Vol. 5 No. 1 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.9340

Abstract

Radicalism and terrorism in Indonesia remain an unresolved threat. One of the Indonesian government's efforts to address this issue is through a deradicalization program. Although not a region with the highest threat level, Jepara Regency, as one of Indonesia's regencies, is not immune to the problem of radicalism and terrorism. The purpose of this study is to describe effective da'wah strategies for deradicalizing radical/terrorist prisoners. This study uses a qualitative approach to gain a deeper understanding of the re-education da'wah strategy in the effort to deradicalize radical prisoners in Jepara, Central Java. This study adopted a case study design, which allowed researchers to intensively and comprehensively gather information about the re-education da'wah strategy implemented in Jepara. Primary data collection was conducted through in-depth interviews with da'i (re-education facilitators) and relevant stakeholders. This study concludes that radicalism prisoners in Jepara, Indonesia were successfully neutralized from radical thoughts before acts of terrorism occurred by law enforcement officers together with stakeholders, namely the Indonesian Ulema Council (MUI) and the youth organization GP.Ansor through a re-education da'wah communication.
Islamic Journalism in the Age of Algorithms: Between the Mission of Da'wah, Information Ethics, and the Logic of Digital Platforms Wahyu Khoiruz Zaman
Journal of Communication Studies Vol. 4 No. 1 (2024): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v4i1.9824

Abstract

This article analyzes Islamic journalism in the algorithmic era by highlighting the relationship between the mission of da'wah, information ethics, and the logic of digital platforms. The development of digital media has changed the practice of Islamic journalism from just delivering religious information to a form of digital da'wah that operates in an algorithm-based system. This research uses a qualitative approach with a library research method through a descriptive-critical analysis of the literature on Islamic journalism, digital da'wah, information ethics, and digital platforms. The results of the study show that Islamic journalism faces a tension between the value of da'wah and the logic of the attention economy in digital platforms. On the one hand, Islamic journalism is required to maintain the principles of da'wah, tabayyun, accuracy, balance, and social responsibility. On the other hand, digital media encourages adaptation to click-based visibility mechanisms, engagement, virality, and content distribution optimization. This article offers an adaptive negotiation model that places da'wah, information ethics, and platform logic as elements that must be managed in a balanced manner. Islamic journalism in the age of algorithms should not reject digital technologies, but neither should it be completely subservient to the logic of platforms. Therefore, an adaptive, ethical, and credible Islamic communication model is needed so that the da'wah function continues to run effectively in the midst of changes in the digital media ecosystem.
Artificial Intelligence as Wasilah of Digital Khidmah: Nahdlatul Ulama Actors' Responses to Da'wah and Literacy Wahyu Khoiruzzaman; Ilmi Hidayati
Journal of Nahdlatul Ulama Studies Vol. 7 No. 1 (2026): Journal of Nahdlatul Ulama Studies
Publisher : Lakpesdam PCNU Kota Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35672/jnus.v7i1.97-115

Abstract

The rapid development of Artificial Intelligence (AI), especially generative AI and large language models (LLMs), has transformed the ways people search for, produce, and circulate religious knowledge. In the context of Nahdlatul Ulama (NU), AI offers opportunities for strengthening digital da'wah, religious literacy, and organizational services, yet it also raises serious questions about epistemic validity, religious authority, and the continuity of sanad in Islamic learning. This article analyzes how NU actors respond to AI in relation to da'wah, religious literacy, and digital khidmah. It employs a descriptive qualitative and exploratory approach based on literature review, digital observation, and limited interviews with NU actors concerned with media and digital transformation. The data were analyzed thematically by focusing on three issues: AI as a tool for digital service, the epistemic risks of AI-generated religious answers, and the ethical importance of sanad, tabayyun, and human authority. The article argues that AI should be positioned as a wasilah for digital khidmah, rather than a substitute for ulama, kiai, pesantren, or bahtsul masail. Its contribution lies in formulating an NU-based ethical reading of AI that combines technological adaptation with the preservation of religious knowledge, scholarly authority, source credibility, and pesantren-based ethics.
Relasi Manajemen Masjid dan Kegiatan Keagamaan Islam: Studi di Masjid Dawamul Ijtihad Semarang Wahyu Khoiruz Zaman
Amorti: Jurnal Studi Islam Interdisipliner Vol. 2 No. 2 April 2023: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v2i2.78

Abstract

This study aims to find out how mosque management improves Islamic religious activities and what are the supporting and inhibiting factors in increasing Islamic religious activities. Islamic religious activities at the Dawamul Ijtihad Mosque in Semarang. This research uses a qualitative method and a descriptive approach. Data collection techniques were carried out by (1) observation, (2) interviews, and (3) documentation. Analysis of data collection using (1) data reduction, (2) data presentation, (3) comparative analysis, and (4) drawing conclusions. Testing the validity of the data was carried out by (1) extending the observations, (2) increasing persistence, (3) using reference materials. Researchers obtained interview data with mosque administrators and members of the Dawamul Ijtihad Semarang Mosque. The results of this study indicate that the mosque management implemented at the Dawamul Ijtihad Mosque in Semarang is in accordance with the management functions carried out in managing Islamic religious activities at the mosque. Includes planning, organizing, implementing, and supervising. In implementing mosque management there are several supporting factors, namely, good communication is established between administrators and the surrounding community. Secondly, mosque administrators have selected imams and teachers as well as reliable recitation speakers in order to increase Islamic religious activities. Third, the mosque has complete infrastructure and strategic layout of the mosque. But on the other hand there are also several inhibiting factors, namely, the lack of human resources and the younger generation who are interested in managing the mosque. Second, public awareness in the prosperity of mosques or participating in Islamic religious activities still needs to be increased
Institutional Responses to Digital Religious Authority : Muslim Organizations’ Digital Da‘wah Strategies in Navigating Platform Culture in Indonesia Zaman, Wahyu; Ahmad, Nur; Zakkiyah, Nur
Journal of Islamic Management Vol. 6 No. 2 (2026): July
Publisher : Program Studi Manajemen Dakwah Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jim.v6i2.2698

Abstract

This article examines how Nahdlatul Ulama (NU) responds institutionally to the rise of digital religious authority in Indonesia’s platform-based media environment. The study addresses the growing challenge faced by Islamic organizations as religious legitimacy is increasingly shaped by visibility, engagement, and platform culture rather than solely by traditional institutional authority. Using a qualitative-descriptive approach, this research employs digital trace observation of NU’s official websites, social media accounts, video channels, digital services, and publicly accessible organizational documents. The findings show that NU responds through three interconnected strategies: strengthening official digital media, developing institutional digital infrastructure, and enhancing internal digital capacity through content and leadership initiatives. These strategies indicate that NU is not merely adapting to digital change, but is institutionalizing digital da‘wah as a form of authority management. This study argues that digital religious authority has become a strategic organizational issue, requiring Islamic institutions to integrate legitimacy, media management, and platform adaptation.
URGENSI ADVOKASI MAHASISWA TERHADAP KEBIJAKAN PUBLIK DALAM PERSPEKTIF DAKWAH ISLAM Wahyu Khoiruz Zaman
QANUN: Journal of Islamic Laws and Studies Vol. 1 No. 1 (2022): QANUN: Journal of Islamic Laws and Studies, September 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.649 KB) | DOI: 10.58738/qanun.v1i1.134

Abstract

The background of this research is student advocacy in defending the weak, over the inequality of policies issued by the government. The purpose of this research is to understand the importance of advocacy by students on public policy. This research uses a library research approach. The method used is descriptive qualitative. The data collection technique uses literature review. While the data analysis technique uses data reduction to draw a conclusion. The results of this study indicate that advocacy by students for a policy issued by the government is quite important, especially when the policy issued is not pro-society. However, what must be considered in the delivery of advocacy carried out by students, must be based on the principles of Islamic da'wah. Thus, the advocacy delivered by students will be as expected and remain benefit-oriented.
Online Da'wah Media Management Strategy in the Social Media Era: A Case Study of Dutaislam.or.id Wahyu Khoiruz Zaman
IJoIS: Indonesian Journal of Islamic Studies Vol. 4 No. 2 (2023): Indonesian Journal of Islamic Studies
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/ijois.1721

Abstract

The development of social media has changed the production, distribution, and consumption of Islamic messages in the digital public sphere. This transformation creates challenges for website-based online da'wah media because public attention increasingly shifts to social media platforms that are fast, visual, interactive, and algorithm-driven. This article analyzes the management strategy of Dutaislam.or.id as an online da'wah medium in responding to the social media era. This study uses a qualitative case study method based on digital observation of the Dutaislam.or.id website, documentation of selected rubrics and articles, examination of connected social media channels, and limited interviews with media managers. The findings show that Dutaislam.or.id does not abandon the website as the main basis of digital da'wah. The website is positioned as a center for content production, Islamic knowledge archives, and the strengthening of Ahlussunnah wal Jamaah narratives, while social media are used for distribution, amplification, interaction, and audience expansion. This strategy indicates that adaptation to the social media era does not always require full migration to social platforms, but can be carried out through the integration of websites as content centers and social media as distribution spaces.
MANAJEMEN DAKWAH SEBAGAI KATALIS INSTITUSIONALISASI DAKWAH BIL HAL DALAM PROGRAM PESANTREN RAMAH ANAK Desi Ainur Rohmah; Wahyu Khoiruzzaman
JURNAL MANAJEMEN DAKWAH Vol. 12 No. 1 (2026)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2026.121.03

Abstract

This study examines the role of da'wah management in institutionalizing the exemplary practices (dakwah bil-hal) of the founder of Alhamdulillah Islamic Boarding School, Kemadu, Sulang, Rembang, into the implementation of the child-friendly pesantren regulations initiated by the government. This qualitative study employed a case study approach. Data were collected through observations and interviews with the pesantren caregivers, administrators, and students, and were analyzed through data reduction, data presentation, conclusion drawing, and verification. The findings show that, prior to the introduction of government regulations, the pesantren had already implemented child-friendly care practices as part of its established culture and the exemplary values inherited from its founder. The implementation of da'wah management functions subsequently served as a mechanism for reviewing and aligning the pesantren's regulations, culture, and practices with the principles of child-friendly pesantren. Planning was conducted by the caregivers through deliberation with relevant stakeholders; organizing was initially implemented through the establishment of a task force, which was later integrated into the existing organizational structure; and implementation was carried out by aligning the established culture of exemplary conduct with government regulations. Monitoring and evaluation involved both internal and external stakeholders, including students' parents. These findings demonstrate that da'wah management plays a significant role in transforming established exemplary practices into institutionalized practices that are aligned with child protection policies.