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All Journal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Abdi Insani Jurnal Pusat Akses Kajian Pangan dan Gizi Journal of Food and Agricultural Product Jurnal Teknologi Pangan dan Industri Perkebunan Sriwijaya Foodtech Journal
Citra Defira
Universitas Sriwijaya
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APPLICATION OF SMART PRODUCTION AND DIGITAL EDUCATIONAL MARKETING TO STRENGTHEN THE COMPETITIVENESS OF MOCAF IN KWT GEMILANG II Andaiyani, Sri; Mavilinda, Hera Febria; Defira, Citra
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.3030

Abstract

Food security is a major challenge for Indonesia, particularly due to its heavy reliance on imported food commodities. In this context, community groups such as the Women Farmers Group (Kelompok Wanita Tani/KWT) play an essential role in supporting local food self-sufficiency. This Community Service Program (PKM) under the Community Partnership Empowerment scheme was implemented with KWT Gemilang II in Palembang to improve the added value and competitiveness of mocaf flour as a local substitute for wheat. The program emphasized three aspects: enhancing production capacity, strengthening business management, and optimizing branding and digital marketing. Activities included training on digital business adoption, promotional content creation, and educational content marketing to raise consumer awareness of healthy local food. Smart production practices were introduced to increase efficiency and hygiene through the use of modern equipment such as sealers, ovens, mixers, and blenders. Branding and packaging improvements were also carried out, including logo, label, and design development aligned with the values of local food innovation. The results show improved knowledge of efficient and hygienic production, stronger brand identity, better digital marketing skills, and more professional packaging. Digital outreach has expanded through Instagram, WhatsApp Business, and Shopee. These achievements are expected to enhance competitiveness, strengthen local economic independence, and contribute to food security in South Sumatra.
PENINGKATAN TEKNOLOGI PRODUKSI DAN DIGITALISASI PEMASARAN USAHA PENGOLAHAN GABAH PADA BUMDES Ritonga, Utan Sahiro; Wahyuni, Reshi; Defira, Citra
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3377

Abstract

Most rice milling businesses in rural areas are operated with limited technological knowledge, resulting in rice production that does not meet market needs. On the other hand, changes in consumer behavior toward online transaction systems require village businesses to adapt and increase their digital capacity. Therefore, increasing the technical capacity of BUMDes administrators and members through training in rice processing and the implementation of digital marketing is becoming increasingly important. Implementation methods include structured counseling and training. The presentation of activity results is descriptive and quantitative based on pretest and posttest results, which consist of production aspects including determining the appropriate level of dryness of rice, sorting and cleaning activities, polishing and rice appearance, and storage techniques. The digital marketing aspect includes marketing digitalization competencies, online store creation, testimonial content creation, and informative content. The results of the activity, which was measured from 26 BUMDes administrators and members, showed significant progressive improvements in all indicators, especially the ability to determine water content (17.86%), sorting (14.29%), and polishing (10.71%). The digitalization aspect saw the highest achievement percentage in the online store profile indicator (96.15%), with the highest progressive increase in informative content (42.31%). These results indicate that the empowerment activities successfully improved the technical skills and digital literacy of participants, although strengthening of testimonial content management is still needed. Overall, the designed program plays a significant role in driving the transformation of Serdang Indah BUMDes into a village economic institution that is adaptive to technological developments and able to compete in the ever-growing digital market.
Co-Authors Akbar Nur Ichsan, Onne Aldoni, Muhammad Andaiyani, Sri Anis Khairunnisa Badrut Tamam Badrut Tamam Citra Pratiwi Prayitno Dwi Budi Santoso Eka Lidiasari Filli Pratama Fitri Jayanti, Herda Fitriyan Kurnia Gatot Priyanto Ichsan, Onne Akbar Nur Lestari, Windi Luthfia Azhari, Salsabila Mavilinda, Hera Febria Merynda Indriyani Syafutri Novan Nandiwilastio Novan Nandiwilastio Nura Malahayati Parwiyanti Parwiyanti Parwiyanti, Parwiyanti Pratiwi, Citra Putri, Satiti Reza Widyasaputra Ririn Fatma Nanda Ritonga, Utan Sahiro Saputra, Doris Satiti Kawuri Putri SUGITO Sugito - Sujatmiko, Harumi Syafutri, Merynda I Syaiful, Friska Tamrin Tamrin Tri Wardani Widowati Trimulya, Agung Wahyuni, Ni Gusti Ayu Putu Intan Sri Wahyuni, Reshi Wulansari, Arnanti Yulina Sari, Yulina