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All Journal I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis @is The Best [Accounting Information System & Information Technology Business Enterprise] Jurnal Doktor Manajemen (JDM) Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Ilomata International Journal of Tax and Accounting Insight Management Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Formosa Journal of Applied Sciences (FJAS) Enrichment: Journal of Multidisciplinary Research and Development
Afriapollo Syafarudin
Universitas Mercu Buana
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Analysis of Innovation Culture, Entrepreneurial Leadership, Brand Image and Competitive Advantage as Intervening Variables on PT XX Company Performance Kartini, Fenny; Syafarudin, Afriapollo; Nurmahdi, Adi
Formosa Journal of Applied Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i8.10918

Abstract

In general, this research was conducted to serve as material for analyzing innovation culture, entrepreneurial leadership, brand image, and competitive advantage as intervening variables affecting the performance of PT XX, which is part of a national company group located in the Tangerang area with 200 permanent workers. The data analysis was performed using the Structural Equation Model (SEM) approach based on Partial Least Squares (PLS) 3.0, with hypothesis testing conducted on 110 samples. The results of the study show that innovation culture, entrepreneurial leadership, and brand image associated with high-quality products can influence competitive advantage as intervening variables, so that they can be assessed as having an effect on improving the Performance of PT XX. However, this impact requires a management strategy characterized by commitment and consistency to achieve the desired outcomes.
Analysis Product Quality Image and Price Perception on PT. Aneka Tambang (ANTAM) Gold Purchase Decisions with Green Consumer Behaviour as a Mediating Variable Afriapollo Syafarudin; Kasmir Kasmir
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 5 (2026): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i5.6626

Abstract

This research investigates the extent to which Product Quality Image (X1) and Price Perception (X2) shape Indonesian consumers’ decisions to purchase ANTAM gold (Y), while also assessing the mediating contribution of Green Consumer Behaviour (Z). Data were gathered through a quantitative survey of 204 individuals who had previously bought ANTAM gold, using a five-point Likert-scale instrument. The hypothesized relationships were tested with PLS-SEM supported by bootstrapping procedures. The results indicate that a stronger quality image and a more favorable perception of price both increase the likelihood of purchase. In addition, Green Consumer Behaviour contributes directly to purchase decisions and functions as a meaningful partial mediator, suggesting that environmentally oriented values reinforce—rather than substitute—the influence of quality and price evaluation in this context. From a managerial perspective, the findings imply that ANTAM can strengthen consumer decisions by maintaining clear and price fairness while communicating sustainability commitments in ways that align with the expectations of green-minded consumers.
Analysis of the Influence of Location, Promotion, and Price Perception on Interest in Buying Subsidized Houses with Green Awareness Mediation Sani Sumirat; Afriapollo Syafarudin
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development (Issue in Pro
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.779

Abstract

This study aims to analyze the influence of location, promotion, and price perception on the interest in buying subsidized houses with green awareness as a mediating variable. This research is motivated by the high public need for subsidized housing in the midst of limited purchasing power and various problems related to environmental quality, accessibility, and housing facilities. The research uses a quantitative approach with a causal design. The research population is people who are interested in buying subsidized houses in Medan City and Deli Serdang Regency. Primary data was collected through a Likert scale questionnaire to 153 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study showed that location and promotion did not have a positive and significant effect on interest in buying subsidized houses. On the contrary, price perception and green awareness had a positive and significant effect on buying interest. Location and promotion have a positive and significant effect on green awareness, while price perception does not have a positive and significant effect on green awareness. In testing indirect influences, green awareness does not mediate the influence of location and price perception on buying interest, but has been proven to mediate positively and significantly the influence of promotion on interest in buying subsidized houses. The results of the study show that price perception and green awareness are important factors in increasing interest in buying subsidized houses. Therefore, developers need to increase the effectiveness of promotions and integrate sustainability and environmental aspects in marketing communication.
Co-Authors Adi Nurmahdi Arrahman, Tharriq Dita Puspitasari Fajrini Erinawati I Ketut R. Sudiarditha Indri Suryani Irlan Fery, Irlan Kartini, Fenny Kasmir Kasmir Lesi Hertati Lesi Hertati, Lesi Muhammad Rizqi Otniel Safkaur Rumiyati Rumiyati Sani Sumirat Sihite, Mombang Vierdwiyani, Deviana