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All Journal YUME : Journal of Management JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Economics and Digital Business Review Devotion: Journal of Research and Community Service JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Febianus Heatubun
Universitas Caritas Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Efektivitas Komunikasi dan Iklim Organisasi Terhadap Kepuasan Kerja Pegawai Melalui Motivasi Pelayanan Publik Pada Kantor Bupati Manokwari Febianus Heatubun
YUME : Journal of Management Vol 6, No 1 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i1.3503

Abstract

Abstrak Penelitian ini bertujuan untuk menganlisis pengaruh efektivitas komunikasi dan iklim organisasi terhadap kepuasan kerja pegawai melalui  motivasi pelayanan public ada kantor Bupati Manokwari. Untuk mengimplementasikan tujuan tersebut maka digunakan teknik pengumpulan data melalui penyebaran kuesioner kepada 93 responden terpilih, yang ditentukan dengan menggunakan rumus Slovin. Teknik analisis data menggunakan analisis jalur (path analysis). Hasil penelitian menemukan bahwa efektivitas komunikasi dan iklim organisasi berpengaruh secara nyata dalam meningkatkan motivasi pelayanan publik dan kepuasan kerja pegawai. Kemudian motivasi pelayanan publik berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai. Hasil uji mediasi diperoleh temuan bahwa motivasi pelayanan publik dapat memediasi pengaruh efektivitas organisasi dan iklim organisasi terhadap kinerja pelayanan publik pada kantor Bupati Manokwari. Kata kunci : Efektivitas komunikasi, iklim organisasi, motivasi dan kepuasan kerja.
Pengaruh Influencer Marketing Terhadap Minat Beli Produk Kecantikan Organik Pada Generasi Milenial Aprilia Lintogareng; Febianus Heatubun; Nopenas Sinaga
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7575

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital dan efektivitasnya dalam membangun keterlibatan pelanggan untuk Agatha Beauty Store Jayapura, sebuah toko kecantikan terkemuka di kota tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan desain studi kasus, mengumpulkan data melalui wawancara mendalam, observasi, dan analisis dokumen. Hasil penelitian menunjukkan bahwa Agatha Beauty Store Jayapura telah memanfaatkan platform media sosial, terutama Facebook dan Instagram, sebagai bagian dari strategi pemasaran digitalnya. Namun, implementasinya masih didominasi oleh pendekatan satu arah, di mana konten yang dibagikan cenderung bersifat informatif dan promosi, tanpa upaya bersama untuk mendorong interaksi dan keterlibatan pelanggan secara aktif. Hal ini tercermin dari rendahnya tingkat engagement, seperti like, komentar, dan share, pada unggahan media sosial perusahaan. Selain itu, perusahaan juga belum secara optimal memanfaatkan saluran digital lainnya, seperti situs web dan aplikasi seluler, untuk membangun keterlibatan pelanggan yang lebih kuat. Situs web perusahaan terbatas pada informasi produk dan fungsi promosi, tidak memiliki fitur interaktif untuk mendorong keterlibatan pelanggan. Selain itu, Agatha Beauty Store Jayapura belum mengembangkan aplikasi seluler, meskipun ada potensi yang signifikan dari aplikasi seluler dalam meningkatkan keterlibatan pelanggan. Tantangan utama terletak pada terbatasnya pemahaman tim manajemen mengenai potensi media digital dalam membangun keterlibatan pelanggan
Individual Characteristics, Leadership, and Performance: The Dynamics of Lecturers In Papua and West Papua Heatubun, Febianus; Echdar, Saban; Hasmin, Hasmin; Farsida, Umi
Devotion : Journal of Research and Community Service Vol. 6 No. 2 (2025): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v6i2.25413

Abstract

This study aims to analyze the impact of individual characteristics, leadership, and performance of lecturers in Papua and West Papua, with Organizational Citizenship Behavior (OCB) and the Indonesian Higher Education Quality Assurance System (SPMI) acting as mediating variables. A quantitative approach was used for this research, with a sample size of 210 lecturers drawn from a population of 1,176 private university lecturers in these regions. Data was collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The findings reveal that individual characteristics and leadership both have a positive and significant effect on OCB and SPMI. Furthermore, individual characteristics do not directly affect lecturer performance, whereas leadership has a significant positive impact on performance. OCB and SPMI were also found to positively influence lecturer performance. Additionally, individual characteristics and leadership were shown to affect lecturer performance indirectly through OCB and SPMI. These results provide insights into the factors that contribute to improving lecturer performance, emphasizing the critical roles of leadership and the mediating effects of OCB and SPMI.
EVALUASI TINGKAT KEPUASAN BENDAHARA TERHADAP PELAYANAN KEUANGAN DAERAH: STUDI PADA BPKAD KABUPATEN PEGUNUNGAN ARFAK Towansiba, Margaretha; Heatubun, Febianus; Rahaded, Lucia Klamensia
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1914

Abstract

This study aims to evaluate the satisfaction level of treasurers with the services provided by the Regional Financial and Asset Management Agency (BPKAD) of Pegunungan Arfak Regency as an indicator of public service performance in regional financial management. High-quality public service reflects the success of bureaucratic reform and the professionalism of civil servants in implementing transparent, accountable, and user-oriented financial governance. This research employs a descriptive qualitative approach with a population of 92 treasurers and a sample of 48 respondents, determined using the Slovin formula with a 10 percent margin of error. Data were collected using the Community Satisfaction Survey (SKM) instrument in accordance with Ministerial Regulation of PANRB Number 14 of 2017, which assesses nine key aspects of public service quality. The findings reveal a Community Satisfaction Index (IKM) score of 79.9, categorized as good, with the highest ratings on the aspects of staff behavior and competence, while complaint handling received the lowest score. These results indicate that BPKAD’s service delivery is generally effective yet still requires improvement in communication mechanisms and responsiveness to user feedback. The study highlights the importance of strengthening human resource capacity, promoting digital-based service innovations, and developing an integrated online complaint system as strategic efforts to enhance public service quality within the local government of Pegunungan Arfak Regency.
PENGARUH INFLUENCER KULINER TIKTOK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM KULINER DI MANOKWARI Marchella C. T. Makabori Ang; Roberth Kurniawan Ruslak Hammar; Febianus Heatubun
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2334

Abstract

The rise of food influencers on TikTok has fundamentally altered how consumers discover and select food products, including within Manokwari's increasingly dynamic culinary MSME ecosystem. This study examines the partial and simultaneous effects of TikTok food influencer and brand awareness on consumer purchase decisions at culinary MSMEs in Manokwari. Employing a quantitative descriptive-associative approach with multiple linear regression, data were gathered from 100 respondents selected through purposive sampling using Likert-scale questionnaires. Respondents were consumers who had purchased culinary MSME products in Manokwari following exposure to TikTok food influencer content. Results show that: (1) TikTok food influencer positively and significantly affects purchase decisions (β=0.453; t=5.217; sig=0.000); (2) brand awareness positively and significantly affects purchase decisions (β=0.327; t=4.186; sig=0.000); (3) both variables jointly exert a significant effect (F=94.137; sig=0.000) with R²=0.659. TikTok food influencer proves to be the more dominant variable. These findings highlight the importance of collaboration between culinary MSMEs and local TikTok influencers as an effective digital marketing strategy, alongside the need to strengthen brand awareness through consistent brand identity and active digital platform presence.
PENGARUH KEASLIAN PRODUK DAN PERSONAL BRANDING TERHADAP KEPERCAYAAN KONSUMEN DALAM MEMBELI PRODUK KECANTIKAN PADA PENGGUNA PLATFORM DIGITAL DI MANOKWARI Lucia K. Rahaded; Sri Wahyuni; Febianus Heatubun
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2337

Abstract

Counterfeit beauty products circulating on digital platforms, coupled with weak personal branding among sellers, seriously undermine consumer trust in Manokwari. This study examines the partial and simultaneous effects of product authenticity and personal branding on consumer trust in online beauty product purchases. Drawing on Kotler and Keller's (2016) consumer trust theory, Schiffman and Wisenblit's (2015) product authenticity framework, and Rampersad's (2008) personal branding concept, a quantitative approach was applied to 70 purposively selected respondents who had purchased beauty products through digital platforms in Manokwari. Likert-scale questionnaire data were analysed with multiple linear regression using IBM SPSS. The results show that: (1) product authenticity has a positive and significant effect on consumer trust (β=0.312; t=3.287; sig=0.003); (2) personal branding has a positive and significant effect on consumer trust (β=0.421; t=4.518; sig=0.000); (3) both variables jointly exert a significant effect (F=18.742; sig=0.000) with R²=0.381. Personal branding emerges as the dominant predictor. These findings highlight the need for marketing strategies that integrate product authenticity guarantees with consistent digital reputation building.
Ongkos Kirim sebagai Moderasi pengaruh Harga dan Merek terhadap Keputusan Pembelian Konsumen pada Media Sosial TikTok dan Facebook di Manokwari Niartin Niartin; Febianus Heatubun; Nopenas Sinaga
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan merek terhadap keputusan pembelian konsumen pada media sosial TikTok dan Facebook di Manokwari dengan mempertimbangkan peran ongkos kirim sebagai variabel moderasi. Media sosial kini menjadi platform utama dalam transaksi perdagangan, termasuk di Manokwari, di mana konsumen semakin bergantung pada penawaran harga yang kompetitif dan merek yang terpercaya. Data penelitian dikumpulkan melalui survei kepada responden yang aktif bertransaksi di TikTok dan Facebook. Teknik analisis data menggunakan model regresi moderasi untuk menguji hubungan dan pengaruh variabel. Hasil penelitian menunjukkan bahwa harga dan merek memiliki pengaruh signifikan terhadap keputusan pembelian. Selain itu, ongkos kirim terbukti memperkuat hubungan antara harga dan keputusan pembelian, tetapi tidak signifikan dalam memoderasi pengaruh merek terhadap keputusan pembelian. Temuan ini memberikan implikasi penting bagi pelaku usaha dalam merancang strategi pemasaran di media sosial, khususnya dengan mempertimbangkan faktor ongkos kirim dalam menarik dan mempertahankan konsumen.
The Effect of Completeness of Facilities, Quality of Human Resources, and Work Environment Conditions on the Performance of Employees of the Indonesian National Sports Committee of West Papua Province Indah Murtiyani; Lucia KL Rahaded; Febianus Heatubun
Economics and Digital Business Review Vol. 5 No. 2 (2024)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the effect of the completeness of facilities, quality of human resources, and work environment conditions on the performance of employees of the Indonesian National Sports Committee of West Papua Province. A quantitative approach with survey techniques was used. Data were collected through questionnaires distributed to 50 KONI West Papua employees selected using purposive sampling. Multiple linear regression analysis identified the effect of independent variables on the dependent variable. The results revealed that the completeness of facilities, quality of human resources, and work environment conditions collectively and individually significantly influenced employee performance. Among the three variables, the quality of human resources had the most dominant influence on improving performance. This study recommends enhancing work facilities, implementing training programs for competency development, and improving work environment conditions to optimize employee performance.
Pengaruh Kompensasi dan Benefit terhadap Kepuasan Kerja Karyawan pada PT. Makmur Sejahtera Permai Manokwari Riskayanti; Febianus Heatubun; Lucia K. Rahaded
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.355

Abstract

Penelitian ini bertujuan menganalisis pengaruh kompensasi dan benefit terhadap kepuasan kerja karyawan pada PT. Makmur Sejahtera Permai Manokwari, sebuah perusahaan distribusi Fast Moving Consumer Goods (FMCG) yang mencatat tingkat turnover karyawan sebesar 16,0% pada tahun 2025 tertinggi dalam tiga tahun terakhir. Pendekatan kuantitatif diterapkan dengan metode sensus (sampling jenuh) terhadap seluruh 50 karyawan sebagai populasi. Data dikumpulkan melalui kuesioner berskala Likert 1–5 yang terdiri dari 26 butir pernyataan (8 item kompensasi, 8 item benefit, 10 item kepuasan kerja). Analisis menggunakan regresi linear berganda, uji t parsial, uji F simultan, dan koefisien determinasi (R²). Hasil penelitian menunjukkan: (1) kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja (β=0,412; t=3,847; sig=0,000; H₁ diterima); (2) benefit berpengaruh positif dan signifikan serta menjadi variabel dominan (β=0,476; t=4,213; sig=0,000; H₂ diterima); (3) secara simultan keduanya berpengaruh signifikan (F=38,624; sig=0,000; R²=0,621; H₃ diterima). Sebesar 62,1% variasi kepuasan kerja dijelaskan oleh kompensasi dan benefit. Dominannya benefit mengkonfirmasi bahwa tunjangan non-gaji seperti jaminan kesehatan, fasilitas kerja, dan bonus memiliki daya ungkit lebih besar terhadap kepuasan kerja karyawan FMCG di Manokwari dibandingkan komponen gaji itu sendiri.
Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada PT ASDP Indonesia Ferry (Persero) Cabang Biak Alfyonyta Pasinggi; Febianus Heatubun; Nopenas Sinaga
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.356

Abstract

Penelitian ini bertujuan menganalisis pengaruh kualitas pelayanan terhadap kepuasan pelanggan PT ASDP Indonesia Ferry (Persero) Cabang Biak serta mengidentifikasi dimensi yang paling dominan. Menggunakan pendekatan kuantitatif deskriptif-verifikatif dengan regresi linear berganda, data dikumpulkan dari 84 responden melalui purposive sampling. Kualitas pelayanan diukur menggunakan lima dimensi SERVQUAL: tangibles, reliability, responsiveness, assurance, dan empathy. Hasil penelitian menunjukkan: (1) kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan pelanggan (F=48,721; sig=0,000; R²=0,752); (2) secara parsial, seluruh dimensi berpengaruh positif dan signifikan; (3) assurance merupakan dimensi yang paling dominan (β=0,312; t=3,614; sig=0,001). Pelanggan mengutamakan keamanan perjalanan, profesionalisme petugas, dan jaminan keselamatan sebagai aspek paling krusial dalam membentuk kepuasan. PT ASDP Cabang Biak perlu mempertahankan keunggulan pada dimensi assurance sekaligus memperkuat dimensi tangibles melalui perbaikan fasilitas fisik pelabuhan dan digitalisasi informasi pelayanan.
Co-Authors Alfyonyta Pasinggi Aprilia Lintogareng Farsida, Umi Hasmin Hasmin, Hasmin Indah Murtiyani Klamensia Rahaded, Lucia Lucia K. Rahaded Lucia KL Rahaded Marchella C. T. Makabori Ang Niartin Niartin Richard Enos Latuheru Riskayanti Roberth Kurniawan Ruslak Hammar Saban Echdar Sinaga, Nopenas Sri Wahyuni Towansiba, Margaretha