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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat JURSIMA (Jurnal Sistem Informasi dan Manajemen) JURSIMA Jurnal Teknologi Maritim Jurnal Cakrawala Maritim Proceeding Maritime Business Management Conference
Danis Maulana
Politeknik PerkapalanNegeri Surabaya
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN METODE SWOT DAN QUANTITATIVE STRATEGIC PLANNING MATRIX PADA STARTUP SAYURLELI Indah Laili Suqya Rahmad; Yesica Novrita Devi; Danis Maulana
Proceeding Maritime Business Management Conference MBMC: Proceeding Maritime Business Management Conference 2024
Publisher : Program Studi D4-Manajemen Bisnis, Jurusan Teknik Bangunan Kapal, Politeknik Perkapalan Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33863/mbmc.v3i1.3244

Abstract

Startup Sayurleli is a startup that offers a H+1 fresh vegetable ordering service. The development of Sayurleli Startup seems slow. This happens because information technology is lagging behind in this business. This is proven by Sayurleli's unstable income during operation from 2021 to 2023. This research aims to determine alternative business development strategies for Sayurleli Startup using the data collection technique method using the QSPM (Quantitative Strategic Planning Matrix) method with the IFE matrix, EFE matrix, IE matrix and SWOT matrix as research calculation tools. The results obtained were that there were 11 internal factors consisting of 7 strength factors and 4 weakness factors and there were 10 external factors consisting of 6 opportunity factors and 4 threat factors and based on the SWOT matrix, there were 17 strategies that vegetable can apply. The results of the research analysis show that Stratup is in cell II position, which means growth and development and Intensive Strategy there are 3 alternative strategies, namely market penetration with a TAS score of 6.29, market development with a TAS score of 6.42 and product development of 6.518. The final results of the research show that the priority strategy that can develop business is product development.
Increasing the Financial Management Skills of Blambangan Raya Perkasa Banyuwangi Shipyard Employees: Peningkatan Kecakapan Pengelolaan Keuangan Karyawan Galangan Kapal Blambangan Raya Perkasa Kabupaten Banyuwangi Radianto, Denny Oktavina; Gaguk Suhardjito; Rachmad Tri Soelistijono; Priyambodo Nur Ardi Nugroho; Danis Maulana
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 6 (2023): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v7i6.16280

Abstract

The Indonesian shipping industry still needs to be developed so that the nation's sovereignty over maritime areas and the country's economic growth can be realized. The domestic shipbuilding industry has limitations which result in the number of Indonesian ship fleets being small and uneven. This increases the risk of illegal exploitation of marine resources by ships from foreign countries. Human resource development is still considered to be a very important point in efforts to realize progress in the shipping industry. Therefore, financial management training for shipyard employees in the context of community service will be carried out on a hybrid basis in August 2023. Based on a questionnaire supported by interviews, the participant satisfaction level was obtained at 4.36 on Scale 5. The obstacles that emerged during the training process were distance and time limitations. participants who are company employees who are far from the training provider institution.
Co-Authors Abid Tsabitul Azmi Alfred Bawole Andita Lutfiatur Rahmadani Bahrul Ilmi Arief Sayyidi Burniadi Moballa Dony Rizky Kusuma Wijaya Eliza Jazilia Gaguk Suhardjito Indah Laili Suqya Rahmad Kiki Dwi Wulandari Kusuma, George Endri Muhammad Fichri Hidayat Muhammad Haffid Indra Brillianto Muhammad Lukman Arif Muhammad Luthfi Priyambodo Nur Ardi Nugroho Radianto, Denny Oktavina Ristanti Akseptori Ristanti Akseptori Ryan Yudha Adhitya Sembiring, Rinawati Soelistijono, Rachmad Tri Sryang Tera Sarena Yesica Novrita Devi Yuniati, R.A. Norromadani