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All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM) International Journal of Business English and Communication (IJoBEC) Axiology
Muhammad Fahri Jaya Sudding
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Social Media and the Evolution of English: A Linguistic Study of Online Discourse and Language Change Ashabul Kahfi Susanto; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 8 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss8pp3359-3366

Abstract

This article examines the impact of social media on the evolution of the English language through a qualitative methodology, specifically employing methods for literature review. In the digital era, social media has become a primary platform for communication, facilitating interactions between individuals and influencing language use and development. This research analyzes various forms of online discourse that emerge on platforms such as Twitter, Facebook, and Instagram, as well as how linguistic elements such as vocabulary, grammar, and writing style undergo changes with the increasing use of social media. The findings indicate that social media contributes to the formation of new terms and a reduction in formal sentence structures in everyday communication. Additionally, phenomena such as abbreviations, emoticons, and hashtag usage (#) have become distinctive features in online interactions that reflect contemporary linguistic dynamics. These findings provide insights into how information technology not only changes our communication methods but also affects overall linguistic development.
THE STRATEGIES OF PROMOTION STRATEGIES AND THE ROLE OF ENGLISH FOR EARNING HOTEL PROFIT Vinka Beby Salsabila; Andi Anto Patak; Fatimah Hidayahni Amin; Muhammad Fahri Jaya Sudding
International Journal of Business English and Communication Vol 3 No 3 (2025): July
Publisher : Bahasa Inggris Program Sarjana Terapan, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijobec.v3i3.3083

Abstract

This study looks at promotion strategies and how using English increases revenue for the Mercure Hotel Makassar. Effective promotion strategies and fluent English usage are essential for drawing both domestic and foreign guests in the hospitality industry. Open-ended and structured interview questions were used to gather data from guests and hotel managers. The study's findings indicate that the Mercure Makassar Hotel uses four different promotional strategies: differentiation, market segmentation, target market, and market position. Every strategy has a set of tasks. The study's findings also indicate that English serves three purposes: first, it is a language associated with formality and upper class; second, it is a language that staff members use to communicate with foreign visitors; and third, it is an international language that is used in international communication. The research study's findings support the notion that hotel management can plan and target promotional strategies to help them achieve their primary objective of increasing hotel profits
Pelatihan Korespondensi Bahasa Inggris untuk Beasiswa dan Aplikasi Studi Luar Negeri Musdalifah; Muhammad Fahri Jaya Sudding; Surya Anantatama Sembiring; Ahmad Azhari; Andi Kamariah
Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 1 (2025): AXIOLOGY: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Jurusan Bahasa Inggris

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemampuan menulis korespondensi resmi dalam bahasa Inggris menjadi keterampilan penting bagi individu yang ingin melanjutkan studi atau mengajukan beasiswa ke luar negeri. Sayangnya, banyak calon pelamar yang masih mengalami kesulitan dalam menyusun surat seperti motivation letter, email formal, dan permintaan surat rekomendasi karena kurangnya pemahaman tentang struktur, gaya bahasa, dan tujuan komunikatif dari surat tersebut. Menjawab kebutuhan tersebut, kegiatan pengabdian masyarakat ini diselenggarakan dalam bentuk pelatihan daring yang bertujuan untuk meningkatkan keterampilan menulis korespondensi resmi berbahasa Inggris. Pelatihan ini dilaksanakan selama sar hari dan diikuti oleh 35 peserta dari Komunitas Kerukunan Mahasiswa Pinrang. Metode pelaksanaan meliputi penyampaian materi, praktik menulis, dan umpan balik langsung yang dilakukan secara individu maupun kelompok. Hasil evaluasi menunjukkan peningkatan yang signifikan pada kemampuan peserta dalam menyusun korespondensi resmi, ditinjau dari aspek struktur, bahasa, dan kejelasan ide. Selain itu, pesertamenyatakan bahwa kegiatan ini relevan, aplikatif, dan memberikan kontribusi nyata terhadap kesiapan mereka dalam proses aplikasi studi internasional. Pelatihan ini tidak hanya meningkatkan keterampilan teknis menulis, tetapi juga menumbuhkan kepercayaan diri peserta dalam berkomunikasi secara profesional. Diharapkan program serupa dapat diadakan secaraberkelanjutan dengan cakupan materi yang lebih luas, seperti penulisan personal statement dan simulasi wawancara, guna mendukung kesiapan generasi muda dalam mengakses peluang pendidikan global.
Co-Authors Ahmad Azhari Andi Anto Patak Andi Kamariah Ashabul Kahfi Susanto Fatimah Hidayahni Amin Musdalifah Surya Anantatama Sembiring Vinka Beby Salsabila