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All Journal International Journal of Artificial Intelligence Research Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI International Journal of Social Science Jurnal Cyber PR Scholarly Journal of Elementary School Hybrid Advertising Journal: Publication for Advertising Studies Jurnal Pustaka Dianmas Jurnal Dinamika Ilmu Komunikasi
Catur Priyadi
Universitas Prof. Dr. Moestopo (Beragama)
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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IDE KREATIF DALAM MEMBUAT IKLAN Priyadi, Catur
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 3, No 9 (2004)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v3i9.469

Abstract

IDE KREATIF DALAM MEMBUAT IKLAN
STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONG DI KAMPUNG KRAMAT, JAKARTA-TIMUR Sofyan, Sofyan; Syaifullah, Muhammad; Yuwarti, Harti; Muhtadin, Muhtadin; Priyadi, Catur
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 3 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v10i3.463

Abstract

STUDI KOMUNIKASI PADA KOMUNITAS TUKANG KANTONGDI KAMPUNG KRAMAT, JAKARTA-TIMUR
AGENDA MEDIA MENGENAI PILPRES PEMILU 2014: Analisis Isi Terhadap Pemberitaan Mengenai Setatus Pencalonan Jokowi Dalam Surat Kabar Kompas. Priyadi, Catur
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 3 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v13i3.153

Abstract

The momentum of presidential election as a political reality of course a lot of attention from various circles to be observed and assessed by the PR. the media agenda and the theoretical approach using content analysis methodology with a quantitative approach to the Kompas newspaper, because it basically is one of the various methods that are categorized as Unobtructive Research, is the possible research methods the researcher to be able to study the process of social life is not directly without causing change existing data. This study aims to gain an idea of how the media view or highlight cases Jokowi nomination as a Presidential candidate in the 2014 Kompas Newspaper. Positivist research paradigm developing studies of media effects, in addition to the positivist paradigm also emphasizes objectivity that world phenomenon can be explained by the laws of the objective, rational, and can be tested. With the quantitative approach Agenda media measured by content analysis technique based on the category dikoding existing issues, measured by the frequency and volume issues trigger issues (Centimeter Area newspaper column), test reliability or consistency of the formula Ole R. Holsty. Here the researchers conducted a pretest with mengkoding way categorization of the test sample into the inter-code. From the data processing aspects of the audience for the results of the salience, theres findings that the news in the newspaper Kompas that is relevant to the cases candidacy in the 2014 presidential election results Jokowi test analysis of the aspects the audience salience (level of relevance eversion news for audiences with news content the needs of the audience) indicates that there is a significant relationship between the loading time news before and after campaign with the information needed audiences. Audience salience Relevance news content in terms of the need for public information associated with the loading time news (X = 11,3,1 df, p 0.05). From the data processing to result in the aspect Velence / valence (pleasant or unpleasant news for the audience), the findings indicate that the newspapers about the case Nominations Jokowi compass on the 2014 presidential election is not fun, it is seen from news reports about personal image Jokowi when served as Governor of Jakarta. Valence Serving humanity Jokowi news connected with the loading time (X = 18.1 df, p 0.05).
ANALISIS DRAMATURGI PENAMPILAN ANIES BASWEDAN DALAM KAMPANYE PILGUB 2017 Catur Priyadi
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.712

Abstract

This research purpose to analyse Anies Baswedans performance in his campaign during Governor election 2017 in Indonesia. Anies known as Indonesian Intelectual figure and decide to involve in Indonesian Politics. Researcher interest in Aniess decision to involve in politics and to recognize his self, wheter during campaign or not.This research is Dramaturgi Analyst with interaction symbolic approach. Kind of research is qualitative. As a research, this only focused on Anies Baswedans appearance, while he was in the campaign. Data of this research is qualitative, where data has not numbers. All data were substansive that interprete with erudite references. The analyst data system that used in this research progress to identify Anies Baswedans appearance during his campaign in Governor election 2017. Identify Aniess appearance divided in two parts, front stage ( during campaign) and back stage (daily life). As the result, researcher conclude that Anies Baswedan managed his impression in front stage well. Even this research found some discrepancies between his front stage and back stage. This Discrepancy is the differences between Aniess Statements with his daily life.
IMPLEMENTASI STRATEGI KOMUNIKASI MANAGEMENT ARTIS GRUP BAND STARS AND RABBIT DALAM MEMPROMOSIKAN CONSTELLATION ASIA TOUR 2015 Catur Priyadi; Rendy Dwi Saputra
Jurnal Pustaka Komunikasi Vol 2, No 2 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i2.879

Abstract

The purpose of this study was determine to the implementation of communications strategies artist management bands Stars and Rabbit in promoting Constellation Asia Tour 2015. This study is applied constructivist paradigm, descriptive qualitative approach with case study method. Concepts and theories used in this research is. PR Management Theory, 7C's Communication and Concept 4 steps. The results of this study, based on the concept of four steps the management of the artist first an analysis performed of the attitudes and behavior of the audience, the process of planning promotions in the form of concert music is become desire of the management of the artist and the artist himself, Selection of communication used more priority to effectiveness and comfort of the side communicating in evaluation process will provide benefits for the parties concerned to predict the problems that may arise in the future. Media campaign that is frequently used is a social media and media partners, content or the content of the message to be conveyed to the audience in one place will have a different effect if the content of the message delivered at other places, the promotion is a ceaseless innovation, and channels used in communications strategy to promote the band Stars and Rabbit namely digital media.
BENTUK KEKERASAN PADA PEREMPUAN DALAM HUBUNGAN BERPACARAN DI FILM Catur Priyadi; Rafika Rani
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1128

Abstract

Film is an effective mass communication media in conveying various kinds of messages. From the aspect of communication, films have many advantages compared to other media because they are presented in an audio-visual form. Possessive films are interesting to study because they highlight forms of dating violence that are still underestimated and different from other teen films that have been circulating in the market. Researchers conducted in-depth research and found dating violence was in the first position. This study wanted to reveal the form of violence against women in dating in possessive films. The theory used to support this research is Charles Sanders Peirce's Semiotic Analysis to analyze the meaning of signs, objects, and interpretants in each scene of violence that is displayed. This research uses descriptive analysis with a qualitative approach and uses a critical paradigm. Data collection techniques using documentation study and literature study and supported by triangulation. The results of the analysis in possessive films show that there are forms of violence against women in dating as well as gender bias which has always characterized women as weak and dependent on men until now.
KONSTRUKSI PEMAKNAAN IKLAN POLITIK PASANGAN AHOK-DJAROT DI TELEVISI PADA PILKADA DKI JAKARTA 2017 Catur Priyadi
Jurnal Pustaka Komunikasi Vol 1, No 1 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i1.530

Abstract

Political communication through advertising on the media focuses on hard selling Just as with commercial advertising, the purpose of political advertising is to persuade and motivate voters to choose a particular candidate.This study analyzes the political ads of the Ahok-DJarot couples in the Jakarta Pilgub 2017. The purpose of this research is to know semiotic analysis from political advertisement to 2 candidate and imaging on this advertisement. .The process of processing the data of this research method is done by Using semiotic analysis techniques (semiotic analysis) is to reveal the meaning in the political ads to the 3 candidates. Using the semiotic analysis approach model used is Roland Bartes's semiotics theory. Namely Connotation and Deontation. The result of this research is the meaning of every political advertisement of the candidate of cawagub candidate of DKI Jakarta 2017. Ahok-Djarot in his political advertisement means that the lifting of the people of Jakarta in the event of riots in 1998, which was raised by Muslim, a group of Groups that create riots, and divide the unity of the Unitary Republic of Indonesia.
Implementasi Customer Relationship Management PT. Barat Daya Utama Dalam Membangun Image Southwest Jakarta Gennada Melaty; Muminto Arief; Catur Priyadi
Jurnal Cyber PR Vol 1, No 1 (2021)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.135 KB) | DOI: 10.32509/cyberpr.v1i1.1489

Abstract

Menyadari bahwa banyaknya usaha food and beverage yang bermunculan dewasa ini membuat persaingan bidang usaha tersebut semakin ketat. Hal ini disadari oleh Southwest Jakarta sebagai salah satu merek usaha coffee lounge dan untuk menghadapinya perlu dibangun image atau citra perusahaan. Dalam hal ini public relations memiliki peran penting dalam kegiatan membangun image perusahaan. Tujuan dari penelitian ini adalah untuk melihat bagaimana penerapan dan kegiatan Customer Relationship Management Southwest Jakarta dalam membangun image. Untuk memperkuat pengembangkan analisis dalam penelitian  ini digunakan konsep Customer Relationship Management dan PENCILS. Penelitian ini menggunakan paradigma konstruktivisme sehingga metode yang digunakan dalam penelitian ini adalah studi kasus dengan pendekatan kualitatif. Data primer diperoleh melalui wawancara dengan para narasumber atau informan yang menjadi subjek dari penelitian yang menjelaskan mengenai objek penelitian terkait dengan bagaimana implementasi Customer Relationship Management dalam membangun image Southwest Jakarta melalui program-programnya. Adapun hasil dari penelitian ini bahwa Image yang dibangun adalah bahwa Southwest sebagai sebuah coffee lounge di daerah Senopati yang memiliki pelayanan yang terbaik pada customer-nya, memberi kesan akrab dan menawarkan keramahan. Implementasi Customer Relationship Management Southwest Jakarta dilandasi oleh kebutuhan customer.
Penguatan Peran dan Fungsi Public Relation Dalam Era New Digital Susilawati Susilawati; Muminto Arief; Catur Priyadi; Widyarini Ridwan
Jurnal Cyber PR Vol 2, No 1 (2022)
Publisher : Jurnal Cyber PR

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.978 KB)

Abstract

Era New Digital antara lain dalam bentuk Society 5.0 maupun Hyperreality adalah bukti sementara atas kemajuan teknologi tanpa batas, yang diakselerasi oleh pandemic Covid-19.  Pesatnya kemajuan teknologi digital telah mendistorsi sebagian fungsi Public Relation antara lain sebagai sumber informasi terpercaya, pembentuk brand image dan pembentuk kolaborasi berkelanjutan di perusahaan dengan masyarakat.  Tujuan kajian ini untuk mengetahui bagaimana penguatan peran dan fungsi public relations di era new digital. Metode penelitian yang digunakan adalah metode penelitian kepustakaan. Metode pengumpulan data yang digunakan yakni metode dokumentasi. Teknik analisis data yang digunakan adalah dengan kajian kepustakaan dan dokumentasi. Hasil kajian menunjukkan bahwa untuk mempertahankan dan mengembangkan eksistensinya, Public Relation perlu mensikapinya dengan peningkatan keakhlian digital, pendayagunaan artifial intelligence dan kemampuan mensintesa dalam memproduks, menyebarluaskan dan memonitor efektivitas informasi sintesa yang dihasilkannya dalam merubah perilaku masyarakat.  Diperlukan pula peningkatan soliditas dan kolaborasi dengan berbagai pihak, untuk meningkatkan dan mempertahankan keunggulan kompetitif Public Relation dalam dunia yang semakin dinamis.
Komunikasi Pemasaran T&T Store Pada Fitur-Fitur Shopee Dalam Meningkatan Penjualan Rangga Maulana; Catur Priyadi; Widyarini Ridwan
Hybrid Advertising Journal: Publication for Advertising Studies Vol 1, No 2 (2022)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (362.593 KB)

Abstract

Penelitian ini bertujuan untuk melihat Strategi yang dilakukan TT Store dalam meningkatkan penjualannya. TT Store merupakan online shop yang menjual berbagai macam produk FO dengan kualitas yang masih sangat bagus, TT Store merupakan bisnis online yang dirintis oleh kedua pasangan milenial yang mempunyai ide untuk mencari uang lebih untuk menjadi anak mandiri yang dapat menghasilkan penghasilan sendiri dengan memanfaatkan Shopee sebagai sarana dalam memasarkan produk yang dijual. Metode penelitian yang digunakan adalah metode kualitatif dengan jenis penelitian Deskriptif dan teknik pencarian data melalui pencarian data dengan wawancara kepada narasumber untuk menjawab dan mengetahui bagaiman strategi yang digunakan dalam meningkatan penjualan yang dilakukan TT Store. Teori yang digunakan adalah strategi komunikasi pemasaran dan new media sebagai wadah dalam memasarkan produknya. Hasil Penelitian menemukan bahwa TT store memanfaatkan aplikasi e-commerce Shopee untuk memasarkan produknya dikarenakan Shopee merupakan e-commerce yang cukup menawarkan banyak promo ataupun fitur-fitur nya yang disenangi kaum milenial seperti gratis ongkir, bayar ditempat, potongan-potongan harga pada beberapa waktu dan tanggal unik. Dengan memanfaatkan Shopee tersebut, Penjualan yang dilakukan TT Store mengalami peningkatan karena peminat Shopee lebih banyak dibandingkan dengan sosial media lainnya.
Co-Authors Adiella Yankie Lubis Alprita, Nur’aini Ardhoyo, Novalia Agung Damayanti, Dinda Anisya Dwi Tyas Widoyoko, Riza Emiliana Sri Pudjiarti Eny Setyowati Firdiyanti, Alma Aulia Fizzy Andriani Gennada Melaty Joko Rizkie Widokarti Mochammad Muminto Arief Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Mukka Pasaribu Muminto Arief Muminto Arief Nasrullah Kusadjibrata Novalia Agung Wardjito Ardhoyo Picas, Ramadava Valeriano Prasetya Yoga Santoso Rafika Rani Rangga Maulana Rendy Dwi Saputra Ridwan, Widyarini Sofyan Sofyan Suharto Suharto Susilawati Susilawati Syahrial Shaddiq Widyarini Ridwan Yuwarti, Harti Yuwarti, Harti