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All Journal Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia
Laksmi, Arieviana Ayu
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Education Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Desain Kemasan Ilustratif untuk Meningkatkan Nilai Pasar Permainan Tradisional Kristiana, Nova; Patria, Asidigisianti Surya; Martadi; Anggalih, Nanda Nini; Laksmi, Arieviana Ayu
Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Publisher : Faculty of Cultural Studies, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.gramaswara.2025.005.02.08

Abstract

Kampoeng Dolanan Surabaya is one of the communities that actively introduces traditional Indonesian games. In this Community Service program, the team will help increase the selling value of traditional toys through packaging design innovations in Kampoeng Dolanan, a community that preserves traditional games in Surabaya. The focus of this activity was the Sociopreneur division, Dolipstore, which faced challenges in attracting the attention of the audience due to the unattractive packaging of the product. Through a series of stages, namely feasibility studies, coordination, design, and partner assistance, an illustrative packaging design for traditional toys such as boats, bekel balls, marbles, tops, and yoyos was produced. The results include an increase in the visual appeal of the product, the expansion of marketing to the mall. This program not only has a positive impact on improving the partners' economies, but also supports the preservation of local culture. In conclusion, illustrative packaging design is an effective solution in increasing the market value and competitiveness of traditional toy products.
Designing Promotional Media for Dapur Uti Pah Catering Laksmi, Arieviana Ayu; Patria, Asidigisianti Surya; Martadi, Martadi; Kristiana, Nova; Anggalih, Nanda Nini; Carreca, Irhamna Nirbhaya
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

Dapur Uti Pah is a micro, small, and medium enterprise (MSME) operating in the food and beverage sector in Sidoarjo Regency, Indonesia. Despite offering high-quality catering services, the business faced challenges in promotional effectiveness due to outdated packaging, limited promotional media, and suboptimal use of digital platforms. The objective of this research was to design and implement integrated promotional media to strengthen Dapur Uti Pah’s promotional media, expand market reach, and enhance customer engagement. The study applied a qualitative participatory action research (PAR) design involving collaboration between researchers and the business owner. Data were collected through Focus Group Discussions (FGDs), field observations, interviews, documentation reviews, and customer surveys. The intervention consisted of developing digital media, including social media content, as well as printed media such as redesigned logos, packaging, banners, and uniforms. The results showed a significant improvement in brand visibility and customer interaction, reflected in increased social media engagement, order volume, and customer satisfaction. The study concludes that modern and consistent promotional media combined with digital marketing strategies can effectively improve MSME competitiveness and market sustainability in the catering industry.
Co-Authors Anggalih, Nanda Nini Asidigisianti Surya Patria Carreca, Irhamna Nirbhaya MARTADI Martadi, Martadi NOVA KRISTIANA