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All Journal Buletin Ilmiah Sarjana Teknik Elektro Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Multidisiplin Indonesia
Laksmi, Arieviana Ayu
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Earth & Planetary Sciences Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Desain Kemasan Ilustratif untuk Meningkatkan Nilai Pasar Permainan Tradisional Kristiana, Nova; Patria, Asidigisianti Surya; Martadi; Anggalih, Nanda Nini; Laksmi, Arieviana Ayu
Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat
Publisher : Faculty of Cultural Studies, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.gramaswara.2025.005.02.08

Abstract

Kampoeng Dolanan Surabaya is one of the communities that actively introduces traditional Indonesian games. In this Community Service program, the team will help increase the selling value of traditional toys through packaging design innovations in Kampoeng Dolanan, a community that preserves traditional games in Surabaya. The focus of this activity was the Sociopreneur division, Dolipstore, which faced challenges in attracting the attention of the audience due to the unattractive packaging of the product. Through a series of stages, namely feasibility studies, coordination, design, and partner assistance, an illustrative packaging design for traditional toys such as boats, bekel balls, marbles, tops, and yoyos was produced. The results include an increase in the visual appeal of the product, the expansion of marketing to the mall. This program not only has a positive impact on improving the partners' economies, but also supports the preservation of local culture. In conclusion, illustrative packaging design is an effective solution in increasing the market value and competitiveness of traditional toy products.
Designing Promotional Media for Dapur Uti Pah Catering Laksmi, Arieviana Ayu; Patria, Asidigisianti Surya; Martadi, Martadi; Kristiana, Nova; Anggalih, Nanda Nini; Carreca, Irhamna Nirbhaya
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 10 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) November 2025
Publisher : Sean Institute

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Abstract

Dapur Uti Pah is a micro, small, and medium enterprise (MSME) operating in the food and beverage sector in Sidoarjo Regency, Indonesia. Despite offering high-quality catering services, the business faced challenges in promotional effectiveness due to outdated packaging, limited promotional media, and suboptimal use of digital platforms. The objective of this research was to design and implement integrated promotional media to strengthen Dapur Uti Pah’s promotional media, expand market reach, and enhance customer engagement. The study applied a qualitative participatory action research (PAR) design involving collaboration between researchers and the business owner. Data were collected through Focus Group Discussions (FGDs), field observations, interviews, documentation reviews, and customer surveys. The intervention consisted of developing digital media, including social media content, as well as printed media such as redesigned logos, packaging, banners, and uniforms. The results showed a significant improvement in brand visibility and customer interaction, reflected in increased social media engagement, order volume, and customer satisfaction. The study concludes that modern and consistent promotional media combined with digital marketing strategies can effectively improve MSME competitiveness and market sustainability in the catering industry.
Implementation of East Javanese Local Culture in Graphic Design Elements in Students’ Final Projects: A Literature Review Patria, Asidigisianti Surya; Hafidz, Abdul; Nurwicaksono, Bayu Dwi; Wardani, Ayusta Lukita; Laksmi, Arieviana Ayu; Kurniawan, Yudiyanto Tri; Hidayanti, Henny; Machfud, Mochammad Abdul; Fatahillah, Rizal Sofyana; Kasdan, Junaini Binti; Tangkin, Hong; Apriyansyah, Bahalwan; Pratama, Hanny Chandra; Nugroho, David
Buletin Ilmiah Sarjana Teknik Elektro Vol. 7 No. 4 (2025): December
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/biste.v7i4.14932

Abstract

The background of this research departs from the challenges of globalization that cause visual homogenization and erode local cultural identity. Graphic design is a strategic medium in bridging tradition with modernity, by adapting cultural elements such as batik motifs, Javanese script typography, to cultural icons Reog and Karapan Sapi. This study aims to analyze the integration of East Java local wisdom values in contemporary graphic design through a literature study approach and descriptive qualitative analysis. The research method was carried out by reviewing 215 articles selected using the PRISMA protocol until there were 15 relevant main sources. The results of the study show that there are four main trends in graphic design based on local wisdom, namely the symbolization of performance culture and language (30%), culinary branding and local products (29%), the revitalization of cultural narratives on digital platforms (22%), and the abstraction of traditional crafts into visual assets (18%). The value of the interconnectedness between keywords shows that graphic design is now strongly integrated with interactive technology, education, and the creative economy. In conclusion, the application of East Java's local wisdom in graphic design not only strengthens the region's visual identity but also opens up opportunities for sustainable creative economy innovation.
Co-Authors Abdul Hafidz Anggalih, Nanda Nini Apriyansyah, Bahalwan Asidigisianti Surya Patria Ayusta Lukita Wardani Bayu Dwi Nurwicaksono Carreca, Irhamna Nirbhaya David Nugroho Fatahillah, Rizal Sofyana Henny hidayanti Kasdan, Junaini Binti Machfud, Mochammad Abdul MARTADI Martadi, Martadi NOVA KRISTIANA Pratama, Hanny Chandra Tangkin, Hong Yudiyanto Tri Kurniawan