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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Bisnis Jurnal Manajemen Atma Jaya JURNAL ILMU EKONOMI & SOSIAL Benefit: Jurnal Manajemen dan Bisnis AdBispreneur Wikrama Parahita : Jurnal Pengabdian Masyarakat International Research Journal of Business Studies (E-Journal) Applied Information System and Management Journal Economics & Business Atmajaya Indonesia SABDAMAS Journal of Management and Entrepreneurship Research Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal Manajemen International Journal of Applied Business and International Management Nomico International Research Journal of Business Studies Nomico INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Yussi Ramawati
Fakultas Ekonomi Dan Bisnis Universitas Katolik Indonesia Atma Jaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Elements of Entrepreneur Competencies and Intention to be Entrepreneurs Christine Winstinindah Sandroto; Yussi Ramawati; Syarief Darmoyo
International Journal of Applied Business and International Management Vol 9, No 1 (2024): April 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v9i1.2864

Abstract

This study aims to determine the effect of the elements of entrepreneurial competencies on entrepreneurial intention in two big cities in Indonesia, namely Jakarta and Balikpapan. The population in this study are business people, both entrepreneurs and those who work in creative industries in Jakarta and Balikpapan. The number of respondents in Jakarta and Balikpapan was 305 and 162. The sampling technique used was convenience sampling.  This research revealed that certain competencies, such as achievement, personal maturity, and orientation to others, had a partially positive and significant impact on entrepreneurial intention among the respondents in Jakarta. Conversely, competencies like thinking problem solving, influence, and direct and controlling showed no effect. On the other hand, in Balikpapan, respondents' entrepreneurial intention was significantly influenced by achievement competence and thinking and problem-solving, while competencies like personal maturity, influence, direction and control, and orientation to others did not play a role in shaping the intention to become an entrepreneur. The research underscores the potential for refining entrepreneurial competency frameworks based on the specific competencies that influence entrepreneurial intention.
The Role of Quality, Promotion, and Product Uniqueness in the Decision-Making to Purchase Batik Gayatri Benedicta Evienia Prabawanti; Yussi Ramawati
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 5 No. 1 (2025): January 2025
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v5i1.837

Abstract

Batik is a valued cultural heritage of Indonesia, loved by both domestic and foreign tourists. The batik industry is growing, leading to tough competition. Producers need to enhance quality, promotion, and appeal to attract customers. New players are entering the market, so Batik Gayatri must innovate to stay successful in the fashion industry. This research aims to determine the influence of product quality, promotion, and uniqueness on Batik Gayatri's purchasing decisions. Product quality is one of the factors that shows durability, reliability, and other valuable attributes of a product. Promotion is a marketing tool that every business actor must have. Promotion can be done in various ways, including using social media and digital technology to carry out promotions. The product's unique features need to be consistently emphasized to both current and potential customers. The uniqueness of the product gives an idea of the various innovations made by Batik Gayatri in the fashion sector. This research uses quantitative methods, which are analyzed using SEM-PLS to determine the influence of quality, promotion, and product uniqueness on purchasing decisions for Batik Gayatri. Research respondents are consumers who buy and use Batik Gayatri products. Data and information collection for research purposes was carried out through interviews and distributing questionnaires. The research results show that only product uniqueness significantly affects purchasing decisions, while product quality and promotion do not directly influence purchasing decisions. Apart from that, the uniqueness of the product and quality through product promotion is also insignificant in consumer purchasing decisions.
Expanded TOE Framework in E-Commerce Adoption Quality: Can SMEs in Indonesia Achieve Business Sustainability? Yoga Religia; Yussi Ramawati; Muafi Muafi
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-89

Abstract

Objective: This study aims to extend the Technology–Organization–Environment (TOE) framework by integrating e-commerce adoption quality as a mediating mechanism influencing SME business sustainability in Indonesia. Research Design & Methods: A quantitative approach was employed using survey data from 186 Indonesian SMEs operating in Yogyakarta, West Java, and Jakarta. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and mediating relationships among TOE dimensions, e-commerce adoption quality, and business sustainability. Findings: The findings indicate that technological, organizational, and environmental contexts significantly and positively influence e-commerce adoption quality. Moreover, e-commerce adoption quality has a direct positive effect on SME business sustainability and fully mediates the relationship between TOE dimensions and sustainability outcomes. Theoretical/Research Implications: This study refines the TOE framework by repositioning it as a strategic model that links adoption determinants with long-term sustainability outcomes. Practical Implications: Policymakers and SME-support institutions should strengthen internal readiness and external environmental support. Social Implications: High-quality e-commerce adoption contributes to income stability and job creation. Contribution and Value Added: This research advances TOE-based adoption literature by incorporating e-commerce adoption quality and business sustainability.
Analysis of the Effect of Perceived Product Quality on Retail Purchase Intention: The Mediating Role of Consumer Trust and Price Sensitivity Moderation Yoga Religia; Yussi Ramawati; Muhamad Syahwildan
Applied Information System and Management (AISM) Vol. 7 No. 1 (2024): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v7i1.33914

Abstract

Small informal retailers play a crucial role in the local economy, with consumer purchase intentions being the backbone of their sustainability. The purpose of this research is to explore the relationship between perceived product quality, consumer trust, and price sensitivity to purchase intention among small retailers. This research data was obtained from Mendeley data in the form of subsistence retail consumer data consisting of 281 respondents. The analysis was carried out using SmartPLS because it can be used as a measuring tool in SEM analysis more easily, quickly and efficiently. The test results show that perceived product quality has a significant positive effect on purchase intention. Positively perceived product quality makes a strong impression on consumers, increasing their trust in the retailer. However, low consumer confidence in retailers can result in decreased purchase intentions due to uncertainty and doubts about the quality of the products or services offered. In addition, price sensitivity also moderates the relationship between perceived product quality and purchase intention. This research provides insight into the interrelationships between perceived product quality, consumer trust, price sensitivity, and purchase intention in the context of informal small retailers, which can enrich marketing theories related to consumer behavior and purchasing decisions.
Uncovering The Barriers and Business Impacts of E-Commerce Non-Adoption Among SMEs: A TOE Framework Perspective Yoga Religia; Yussi Ramawati; Jamaliah Said
Applied Information System and Management (AISM) Vol. 8 No. 2 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i2.46657

Abstract

This study investigates barriers in technology, organization, and environment that prevent Indonesian SMEs from adopting e-commerce and examines their effects on business sustainability. Using the TOE framework, this research adopts a quantitative cross-sectional method, with data from 320 SMEs analyzed using PLS-SEM. Results reveal that technological and environmental barriers significantly hinder e-commerce adoption, negatively affecting sustainability, while organizational barriers have no significant impact. These findings highlight the need for targeted interventions to address technological and environmental challenges. The study provides valuable insights for policymakers to foster supportive environments, enhance SME competitiveness, and promote digital inclusion. By addressing these barriers, SMEs can access digital markets more effectively, improve performance, and contribute to economic growth. This research underscores the importance of policies supporting SME growth and digital transformation, offering guidance to improve e-commerce adoption and business sustainability in the digital era. 
Co-Authors Ari Setiyaningrum Bahar, Harmiaty Benedicta Evienia Prabawanti Benedicta Evienia Prabawanti Christine Winstinindah Sandroto Francisca Hermawan Harmiaty Bahar Herlin Hidayat Jamaliah Said Loh Wenny Setiawati Muafi Muafi Muh. Husriadi Muh. Husriadi Muhamad Syahwildan Said, Jamaliah Sri Hapsari Wijayanti Syarief Darmoyo Yoga Religia Yoga Religia Yoga Religia