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All Journal Journal EVALUASI Journal of Educational Management Research Educazione: Journal of Education and Learning
Adzimah, Maulidatul
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Religion Humanities Education Social Sciences

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Digital Communication Approaches to Strengthen Public Trust and Engagement Adzimah, Maulidatul; Yaqin, Muhammad Ainul
Journal of Educational Management Research Vol. 3 No. 2 (2024)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v3i2.746

Abstract

Advances in information technology have brought significant changes in the way educational institutions interact with the community. Madrasahs utilize digital communication strategies to build public trust and improve the image of the institution. This study aims to analyze the digital communication strategies implemented by Islamic high schools in strengthening public trust through transparency and honesty in conveying information. This study uses a descriptive qualitative approach with data collection methods through observation, interviews, and documentation. The subjects of the study included the principal, deputy head of public relations, students, and parents of students. The focus of this study is how digital communication is used as a strategy to build closer relationships with the community and increase the level of public participation and involvement in the madrasah. The results of the study show that madrasahs implement various digital communication strategies, such as the use of social media, official websites, and audiovisual-based information publications to increase transparency and public trust.
PUBLIC RELATIONS IN THE IMPLEMENTATION OF THE PPEPP CYCLE IN FULFILLING NATIONAL EDUCATION STANDARDS IN MADRASAH Adzimah, Maulidatul; Aviatun Hasanah, Siti Nur; Kunta, Ittaqillah Haitsuma; Najiburrahman
Evaluasi : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 1 (2026): Evaluasi-Edisi Maret
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/16y05s91

Abstract

The role of public relations in implementing the PPEPP cycle from the planning stage to the improvement stage to meet the National Education Standards analyzes the strategic role played by madrasah public relations. The type of research uses a qualitative approach, a case study type with data collection methods through observation, interviews, and documentation. The research subjects were the madrasah principal, Deputy Head of Public Relations, teachers and students. The results of the study show that at the planning stage the role of public relations is apparent through the process of identifying information and preparing communication patterns that are in line with the institution's quality policy. In the implementation stage, public relations plays a role in coordination between sectors so that information about the quality program is conveyed accurately. In the evaluation and control stage, public relations responses are collected and documentation related to public relations activities is recorded. In the improvement stage, public relations activities are evident through madrasah publications, documentation, and strengthening public trust in the madrasah. The PPEPP process involves public relations providing encouragement for quality management. These findings indicate that public relations plays a strategic role in ensuring educational quality so that efforts to meet the National Education Standards continue to develop and remain consistent.
Experiential Marketing Strategy In The Boarding School Education Ecosystem As An Effort To Increase The Loyalty Of Student Guardians At Islamic Boarding Schools Adzimah, Maulidatul; Rahman, Muthi’ah; Dewi, Annisa Tri Ananda; Mohlas, Moh.; Fikri, Ahmad Rausyan; Al wahedi, Mohammad Abdul Aziz; Abdullah
Educazione: Journal of Education and Learning Vol. 1 No. 2 (2024): Moderate Islamic Education and Learning Innovation
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/educazione.v1i2.2218

Abstract

This study aims to explore the implementation of experiential marketing within the boarding school ecosystem and identify the key factors that enhance parental loyalty. Employing a qualitative case study approach, data were gathered through observations, in-depth interviews, and documentation, and subsequently analyzed using data reduction, presentation, and interpretive conclusion techniques. Findings indicate that experiential marketing is not formally structured but naturally embedded in students’ spiritual, social, and academic experiences. Critical success factors include firsthand student experiences, service quality, effective communication, adherence to religious values, and the positive institutional image conveyed through documentation. These elements contribute to heightened parental satisfaction, trust, engagement, and loyalty, often manifested through recommendations and continued enrollment. The study underscores that a comprehensive, experience-based marketing strategy grounded in religious and educational values is more effective for fostering long-term parental loyalty than traditional marketing approaches, offering a practical framework for boarding schools seeking sustainable relationship-building strategies while enhancing their reputation and perceived educational quality.
Co-Authors Abdullah Ainul Yaqin Al Wahedi, Mohammad Abdul Aziz Aviatun Hasanah, Siti Nur Dewi, Annisa Tri Ananda Fikri, Ahmad Rausyan Kunta, Ittaqillah Haitsuma Mohlas, Moh. Najiburrahman Rahman, Muthi’ah